Category: Vicci Noreiko

  • How to start an inbound marketing campaign (plus FAQs)

    How to start an inbound marketing campaign (plus FAQs)

    by Vicci Noreiko If you want to widen your business’s reach, it may be time to consider creating a new marketing campaign. Inbound marketing is a type of marketing that can be both low-cost and highly effective, often targeting those customers who are most likely to convert anyway. Inbound marketing continues to grow in popularity, and…

  • What is inbound and outbound marketing in digital marketing?

    What is inbound and outbound marketing in digital marketing?

    Read Time 17 mins | Written by: Vicci Noreiko Inbound and outbound marketing refers to two types of digital marketing strategies which companies can use separately or concurrently in their online marketing campaigns. Even if you don’t know these terms, it’s possible you’ve already used some form of both inbound and outbound marketing in your marketing…

  • Does social media marketing work in the B2B marketplace?

    Does social media marketing work in the B2B marketplace?

    by Vicci Noreiko The advent of social media has transformed the way people communicate and interact with one another. It’s no surprise that companies have also started to adopt this technology, but does social media marketing work in the B2B marketplace? While many people associate social media marketing with B2C (business-to-customer) marketing, social media marketing…

  • What is B2B Marketing Analytics and how do you get started?

    What is B2B Marketing Analytics and how do you get started?

    by Vicci Noreiko The key to successful B2B marketing is analysing data and identifying trends, patterns and opportunities that can help guide decision-making for future marketing campaigns. There are many types of B2B marketing analytics out there that you should be monitoring. Handily, there are also many solutions that can help you by collating the…

  • How to write a good hook and reel in your reader

    How to write a good hook and reel in your reader

    by Vicci Noreiko One of the easiest ways to stand out from your competition is to create compelling content. That’s where a ‘hook’ comes in… Do you ever wonder what percentage of your blog viewers actually read your article all the way through? According to research, only around 20%. There’s not much point in crafting a…