Content is one of the most important elements for your business to grow and succeed. It is the strategy that can take your business above your competitors, help you to rank on search engines and...

Content is the most important yet often most overlooked aspect of a website. Writing content which engages your audience, encourages conversions and drives that all-important SEO and social media...

So you’re thinking of becoming a copywriter. You might be a recent graduate looking to begin your career, or you’ve worked in other jobs and have decided it’s time for a change...

Knowing how to become a blog writer can seem like a daunting process, and it’s difficult to know where to start. There are two types of blog writer: hobby or personal bloggers, who write for their...

There have been widespread changes to the way we consume content over the past thirty years, which has only proliferated amidst the pandemic of 2020. It’s clear that online media is key for...

“One of the biggest challenges that bloggers and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people.” – Neil Patel Copywriting for...

If you’ve ever heard someone describe themselves as being a ‘copywriter’, you have probably established for yourself that their job must involve some kind of writing. But just...

Want to become a freelance blogger? Great! An incredibly rewarding career path, freelance blogging allows you autonomy as a writer, leaving you free to enjoy your passion for writing by selecting...

You may have carried a notebook around with you for years, mentally rewrite others’ articles while you’re scouring the internet, and even have a running top-ten list of advertising jingles in your...

Most businesses understand that they need to up their content game. After all, with 400 million active websites now in existence, standing out from the crowd has never been more difficult. Although...