Copify Blog

What is data driven content marketing and should you be investing in it?

You might think blogging and posting on social media is enough. But if you’re not measuring the insights available and optimising your future content accordingly, you’re not getting the...

Where do conversations fit into your inbound marketing strategy?

Do you want to grow your business? Do you want more customers and a better understanding of what they need? Then it’s time to start talking to them! A common misconception is that inbound...

The missing link: How does PR support content marketing?

Public relations and marketing are often seen as two sides of the same coin. But in reality, they have slightly different objectives though can be used to complement each other. In this article...

What is the goal of content marketing and how do you achieve it?

Ask the question ‘what is the goal of content marketing’ and the answer might seem easy: generating more visibility, engagement and sales for your brand. But getting the kind of...

How to make a content marketing plan: 8 steps to success

A successful content marketing plan will promote your business to the right people so you can increase leads and convert them into sales. However, developing an effective content marketing strategy...

What is brand awareness, what does brand awareness do and how do you increase it?

Brands are powerful. They represent a company, its ideals and what it stands for in the minds of consumers. The goal of any business is to get people talking about them – not just through their...

Copify alternatives: what’s out there?

We’ve written time and again that content marketing should be at the heart of your marketing strategy. From blog posts to targeted landing page and e-commerce copy – engaging content can...

Why is social media an important part of inbound marketing?

When it comes to marketing your product or service, there’s such an abundance of tools at your disposal that it can feel impossible to know where to concentrate your time, energy, and resources...

What are inbound marketing channels?

If you’re a business looking to improve your accessibility and visibility for audiences online, then inbound marketing is an excellent approach. If you want to find out more about what inbound...

How to do social media marketing for b2b – and why you need to do it

Social media marketing is no longer a ‘nice to have’, it is a must for any business, no matter the size or audience. Social media has proven to be an effective and low-cost way of getting...