Copify Blog

Guide: How to write a tagline for a brand that sticks

Every company needs a tagline, but coming up with one is harder than it looks.

5 best Black Friday marketing campaigns you can use

Nothing gets the marketing cogs turning like Black Friday, and it's never too late to put a Black Friday marketing campaign together.

What are the key components of a landing page?

A landing page has a vital role to play on your website - it needs to actively persuade your reader to take action - so it's important to know how to write one.

How user generated content is changing SEO

User generated content is any content created by customers in regard to your business. One benefit of UGC is that it helps provide social proof that your brand is trustworthy. In addition to that, it...

How to put together an editorial calendar for content marketing success

What’s the point of publishing content that’s out of date, poorly targeted and repetitive? There isn’t one. This is where a content calendar is crucial to keeping your content...

How to write content with SEO in mind: our 2021 guide

SEO should be top of your priority list whenever you create content for your brand, whether it’s product descriptions, website copy, or the odd blog post. But beyond creating content that...

What is content creation in social media?

Over the years, social media has evolved into an unchartered, innovative technology that is used by more than 55% of the world’s population as of 2021. Its influence on and opportunities for the...

What is inbound and outbound marketing in digital marketing?

Inbound and outbound marketing refers to two types of digital marketing strategies which companies can use separately or concurrently in their online marketing campaigns. Even if you don’t know...

How is content marketing different from traditional marketing?

“Content marketing is a commitment, not a campaign.” – John Buscall If you’re wondering how is content marketing different from traditional marketing then you’re in the right place. In...

How to get into content creation: your complete guide

Do you want to get into content creation? Perhaps you’re looking for a way to supplement your income, or maybe it’s always been your dream job but life had other plans? Whatever the case...