Copify Blog

Why is social media an important part of inbound marketing?

When it comes to marketing your product or service, there’s such an abundance of tools at your disposal that it can feel impossible to know where to concentrate your time, energy, and resources...

What are inbound marketing channels?

If you’re a business looking to improve your accessibility and visibility for audiences online, then inbound marketing is an excellent approach. If you want to find out more about what inbound...

How to do social media marketing for b2b – and why you need to do it

Social media marketing is no longer a ‘nice to have’, it is a must for any business, no matter the size or audience. Social media has proven to be an effective and low-cost way of getting...

Why is goal setting important to inbound marketing?

Setting clearly defined goals is always beneficial in business. Having an objective or set of objectives to work towards is an effective motivator for your team as a whole and individual staff...

What’s the difference between inbound and outbound marketing?

Marketing plays a crucial role in helping you to attract customers to the products or services you provide, so it’s vital that you are familiar with the different methods of marketing at your...

How does content marketing support digital marketing?

An effective digital marketing strategy helps connect consumers with your brand. It does this using various channels and activity such as organic and paid in order to drive traffic, leads, or sales...

How content marketing is changing the game

The status of content marketing has changed. No longer is it a question of “should I add content marketing to my marketing strategy” but a matter of “when.” And the answer is now. To appreciate why...

How to make a copywriter portfolio

As a copywriter, if you are looking to get more jobs it is important that you have a portfolio to showcase your previous work. Without this, companies won’t be able to see the full depth of your...

5 of the best copywriters of all time

Becoming a copywriter isn’t as easy as just waking up and deciding you want to write. While this is a great first step, it is a career path that takes a lot of dedication and hard work. Apart...

All you need to know about choosing the right content writing qualification

While there are no set requirements to become a copywriter, it is never a bad idea to better your skills and enhance your knowledge. If you think that you know all there is to know about being a...