Copify Blog

4 of the best marketing gimmicks of all time, and why they worked

From time to time brands go all out coming up with inventive ways to make consumers sit up and take note. So what are some of the best marketing gimmicks?

What to write on home pages and why it makes a difference

Your home page is one of the most important aspects of your website - so making sure it ticks all your readers' boxes is key.

How to write a good hook and reel in your reader

One of the easiest ways to stand out from your competition is to create compelling content. That's where a 'hook' comes in...

Spring clean your content: How to update website content for SEO

Spring is a great time to revise your content marketing strategy and refresh your existing content to make it work harder for you...

Top 10 of the worst advertising campaigns ever

Who doesn't love some good advertising for the creative ideas it brings together? Of course, some ads go down in history for all the wrong reasons...

How to build awareness of your brand

Your brand is a crucial aspect of how successful you are in your market. Luckily, there are steps you can take to build brand awareness...

How to write unique content for SEO to build your reputation online

Writing for SEO isn't just about appeasing the search engines. Find out how to set yourself apart to stand out online...

10 top internet marketing gurus list

We all have to start somewhere, so whose example should you follow when it comes to improving your visibility online?

Once upon a time: 3 storytelling copywriting examples and how to tell your brand’s story

Have you struggled with the words to represent all that your business means to you? You're not alone. Storytelling underpins all successful marketing, so use our tips and write your future.

Inspire your readers with 35 topics for motivational blogs

Positivity sells, so build your brand with motivational blog topics that keep readers coming back for more.