Copify Blog

What is lead generation in B2B marketing & how does it fit in your content strategy?

Whether you’re a startup in the B2B industry or you’re stepping into sales, lead generation is an important part of any marketing strategy. But you might be surprised to learn that lead...

How to market dropshipping websites: 10 tips for success

Dropshipping has boomed over recent years, allowing anyone to become an entrepreneur easily online. But if you’re wondering how to market dropshipping websites, for yourself or a client, this...

How to get into content creation: your complete guide

Do you want to get into content creation? Perhaps you’re looking for a way to supplement your income, or maybe it’s always been your dream job but life had other plans? Whatever the case...

What is content creation in websites and what are the tips to succeed?

As more and more transactions take place online, the internet is increasingly our go-to for information, entertainment, communication and more. A business’ website is at the heart of these...

Ever wondered how much do content marketers make?

The world of marketing continues to expand at a rapid rate. The industry’s current global market value sits at an astounding 475 billion USD, and it continues to grow each year. One essential...

What are B2B and B2C markets? A quick guide to the differences and tips to use

If you’re new to marketing, one of the first things you need to get your head around is the different kinds of markets. Fundamentally, the two types of markets are B2B (business to business)...

What is quality content in inbound marketing and how do you provide it?

The internet is a busy place. There are thousands of blogs, websites and articles competing for your audience’s attention. If you want to get people to notice your brand, you need to provide...

What is data driven content marketing and should you be investing in it?

You might think blogging and posting on social media is enough. But if you’re not measuring the insights available and optimising your future content accordingly, you’re not getting the...

Where do conversations fit into your inbound marketing strategy?

Do you want to grow your business? Do you want more customers and a better understanding of what they need? Then it’s time to start talking to them! A common misconception is that inbound...

The missing link: How does PR support content marketing?

Public relations and marketing are often seen as two sides of the same coin. But in reality, they have slightly different objectives though can be used to complement each other. In this article...