Copify Blog

How to write an email marketing campaign in 10 steps

Email campaigns make a good way to connect with your customer base, helping to increase sales and engagement.

How to market my ecommerce business in 9 steps

Whether you're a new online business or want to boost your presence and sales, it helps to have an ecommerce strategy in place.

A guide to how to use SEO in content writing

You don't have to be a digital marketing guru to benefit from SEO - anyone can follow the basics to improve their search ranking.

4 of the best marketing gimmicks of all time, and why they worked

From time to time brands go all out coming up with inventive ways to make consumers sit up and take note. So what are some of the best marketing gimmicks?

What to write on home pages and why it makes a difference

Your home page is one of the most important aspects of your website - so making sure it ticks all your readers' boxes is key.

How to write a good hook and reel in your reader

One of the easiest ways to stand out from your competition is to create compelling content. That's where a 'hook' comes in...

Spring clean your content: How to update website content for SEO

Spring is a great time to revise your content marketing strategy and refresh your existing content to make it work harder for you...

Top 10 of the worst advertising campaigns ever

Who doesn't love some good advertising for the creative ideas it brings together? Of course, some ads go down in history for all the wrong reasons...

How to build awareness of your brand

Your brand is a crucial aspect of how successful you are in your market. Luckily, there are steps you can take to build brand awareness...

How to write unique content for SEO to build your reputation online

Writing for SEO isn't just about appeasing the search engines. Find out how to set yourself apart to stand out online...