Category: Harriet Swartout-Phipson

  • Is PPC inbound or outbound marketing?

    Is PPC inbound or outbound marketing?

    by Harriet Swartout-Phipson PPC is a staple part of many digital marketing plans – but is it inbound or outbound marketing? Pay Per Click advertising is an integral part of any solid marketing strategy. By placing your brand front-and-centre, you can gain more visitors and create better conversions than you could with SEO alone. But…

  • Medical content writing samples: how to create effective copy that makes an impact

    Medical content writing samples: how to create effective copy that makes an impact

    by Harriet Swartout-Phipson For many, the concept of creating medical content writing samples can be a challenging one – after all, they’re a long way away from more commercial forms of copywriting, and as a highly genre-specific form of content, knowing you’re getting it right can be even more difficult. So when it comes to…

  • What does a copywriter do exactly?

    What does a copywriter do exactly?

    by Harriet Swartout-Phipson From blog posts to website content, copywriting is just about everywhere you look, and is instrumental in the creation of countless marketing campaigns, social media strategy or project. But when it comes down to defining the day to day life of someone who writes for a living, what does a copywriter do?…

  • Becoming a copywriter: Do I need to choose copywriting classes near me?

    Becoming a copywriter: Do I need to choose copywriting classes near me?

    by Harriet Swartout-Phipson You’ve decided to give copywriting a go as a real career – but what next? The internet has hundreds upon thousands of different copywriting courses. Many of which cost a lot without giving all that much. You might be wondering ‘how do I find the best copywriting classes near me?’, or you…

  • Copywriting niches – what are they and how do you choose the right one?

    Copywriting niches – what are they and how do you choose the right one?

    by Harriet Swartout-Phipson Much like any industry, finding your niche in copywriting is as essential as the quality of work you deliver and the connections you have. It can be easy to think of content creation and copywriting as one giant, umbrella job. But when you get down to the smaller details, there are hundreds…

  • Creative writing vs content writing: More different than you might think

    Creative writing vs content writing: More different than you might think

    by Harriet Swartout-Phipson Creative writing vs content writing: Table of content If you’re a writer, or you’ve considered writing, then you’ve likely already had the conversation with at least one loved one or colleague about your work. These conversations, in general, tend to go along the lines of considering someone who writes to be good at…

  • Is copywriting a good career? The benefits and challenges of going freelance

    Is copywriting a good career? The benefits and challenges of going freelance

    by Harriet Swartout-Phipson Is copywriting a good career? The benefits and challenges of going freelance: Table of Contents Perhaps you’re at university for a related degree, or maybe you love to write in your spare time. You could have a marketing background or simply fall into the field of copywriting by accident. Whatever your experience,…

  • What makes a good copywriter? These 4 must-have skills are a start…

    What makes a good copywriter? These 4 must-have skills are a start…

    by Harriet Swartout-Phipson Many factors make an individual a great copywriter. For those considering copywriting as a future career – or even those simply curious about what makes a copywriter great rather than just good – these factors are absolutely part of the equation when it comes to keeping clients happy and keeping the work…

  • The best WordPress themes for copywriters

    The best WordPress themes for copywriters

    by Harriet Swartout-Phipson on May 24, 2019 When it comes to developing your own personal copywriting ‘brand’, the first place to start is getting yourself seen online. An excellent website – or blog – can be the difference between the work rolling in and finding yourself in a dry spell. Your site acts as your digital portfolio, letting…

  • What is a fashion copywriter?

    What is a fashion copywriter?

    by Harriet Swartout-Phipson If you’re interested in clothing, love accessories or have a passion for fashion as a whole, then you may have considered choosing fashion copywriting as an option for your future career. This is especially true if you already enjoy writing, and you’re looking for a niche category that suits your style and…