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SEO

Laptop user about to click on opt-in page - Landing page vs opt in page - Copify blog

Digital marketing

What’s the difference between a landing page vs opt in page?

by Wendy Woodhead

Tape measure on yellow background - How to measure SEO effectiveness - Copify blog

Digital marketing

How to measure SEO effectiveness

Measuring the success of your SEO strategy will help you know what works, what doesn’t and where...

by Wendy Woodhead

Wrong way road sign - What are some common SEO mistakes in digital content production - Copify blog

Digital marketing

What are some common SEO mistakes in digital content production? You're guilty if you've done one of these...

A lot of people have a good understanding of the basics when it comes to SEO, but some still fall...

by Wendy Woodhead

Magnifying glass on keyboard - Does hidden content affect SEO - Copify blog

Copywriting

Does hidden content affect SEO?

Whether you are dipping your toe into SEO (search engine optimisation) for the first time or...

by Alice Starkie

SEO writers and marketers sat around a desk with laptops - What is an SEO copywriter? - Copify blog

Digital marketing

What is an SEO copywriter?

Most businesses know that SEO stands for Search Engine Optimisation. This is a practice that ...

by Gill Fernley

Dartboard with arrow in target - What is SEO copywriting? - Copify blog

Copywriting

What is SEO copywriting?

Have you sat through many a meeting listening to the head of marketing drone on about search engine...

by Wendy Woodhead

Coloured pens with one lid off

Copywriting

How to check unique content online and ensure your site is original

When writing content yourself, or hiring a content writer, your aim is to get the best content on...

by Gill Fernley

Image of CTR stats in web portal - What does CTR stand for in marketing and why does it matter? - Copify blog 1

Digital marketing

What does CTR stand for in marketing and why does it matter?

CTR is one of the most important metrics for any marketer to know. Find out how to calculate...

by Gill Fernley