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Digital Marketing

How to write content for a landing page and other FAQs

How to write content for a landing page and other FAQs

April 13, 2023

by Kayla Jenkins Landing pages are among the most important pages of any website, regardless of that website’s purpose or

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How to do a comprehensive keyword audit of your site

How to do a comprehensive keyword audit of your site

April 12, 2023

by Wendy Woodhead Keywords play a crucial role in the success of any website’s SEO strategy. They are the foundation

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What is the difference between native advertising and content marketing?

What is the difference between native advertising and content marketing?

April 12, 2023

by Rebecca Gardom Though content marketing and native advertising are both popular forms of digital marketing, there are a number

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What is a content matrix and why do you need one to boost your business?

What is a content matrix and why do you need one to boost your business?

April 6, 2023

by Gill Fernley One tool that could help you refine your content marketing strategy and grow your online presence is a

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What does CTR stand for in marketing and why does it matter?

What does CTR stand for in marketing and why does it matter?

April 4, 2023

by Gill Fernley If you’re using paid ads of any kind to market your business, then you might have asked what does CTR

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6 things you need to know before hiring a writer for your blog

6 things you need to know before hiring a writer for your blog

April 4, 2023

by Wendy Woodhead  Has your dream of posting fresh blog content each week that propels your site through the rankings started

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It’s stumped many a marketer: Is PR inbound or outbound marketing?

It’s stumped many a marketer: Is PR inbound or outbound marketing?

April 4, 2023

by Becky Waldron If you know anything about inbound and outbound marketing, you might think they are two highly distinct

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Is social media inbound or outbound marketing?

Is social media inbound or outbound marketing?

April 4, 2023

by Megan Taylor Social media marketing is one of the most popular marketing tactics, especially for new businesses, as it

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How to put together an editorial calendar for content marketing success

How to put together an editorial calendar for content marketing success

March 31, 2023

by Wendy Woodhead What’s the point of publishing content that’s out of date, poorly targeted and repetitive? Well… there isn’t one.

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What’s the difference between a landing page vs opt in page?

What’s the difference between a landing page vs opt in page?

March 30, 2023

by Wendy Woodhead In the world of advertising, body copy refers to the main portion of text. When body copy

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