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It’s stumped many a marketer: Is PR inbound or outbound marketing?

It’s stumped many a marketer: Is PR inbound or outbound marketing?

April 4, 2023

by Becky Waldron If you know anything about inbound and outbound marketing, you might think they are two highly distinct

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Is social media inbound or outbound marketing?

Is social media inbound or outbound marketing?

April 4, 2023

by Megan Taylor Social media marketing is one of the most popular marketing tactics, especially for new businesses, as it

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How much does a content marketing consultant cost and what do they do?

How much does a content marketing consultant cost and why use one?

April 4, 2023

Could a content marketing consultant help refine your strategy and improve your ROI? Find out whether the costs outweigh the

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How to put together an editorial calendar for content marketing success

How to put together an editorial calendar for content marketing success

March 31, 2023

by Wendy Woodhead What’s the point of publishing content that’s out of date, poorly targeted and repetitive? Well… there isn’t one.

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What is the difference between copywriting vs content marketing?

What is the difference between copywriting vs content marketing?

March 31, 2023

by Alice Hiley Whether you’re a startup looking to create a content strategy or a writer hoping to launch a

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What is online copywriting_ 3 things to know about the craft

What is online copywriting? 3 things to know about the craft

March 31, 2023

by Anna Trogstad Maybe you’re new to the writing world in general, or perhaps you’re an old hand with a

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8 reasons why corporate blogging is so important

8 reasons why corporate blogging is so important

March 31, 2023

by Cat Huntington For most business owners, blogging can seem like such a headache. You have to plan your content,

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Here’s why the top companies outsource content writing to the pros

Here’s why the top companies outsource content writing to the pros

March 30, 2023

by William Milton Teams of freelance writers are being utilised by major companies all around the world to improve the SEO

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What’s the difference between a landing page vs opt in page?

What’s the difference between a landing page vs opt in page?

March 30, 2023

by Wendy Woodhead In the world of advertising, body copy refers to the main portion of text. When body copy

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What is a hook in writing? How to grab your audience from the get-go

What is a hook in writing? How to grab your audience from the get-go

March 30, 2023

by Astra Bee Whether you want to craft compelling blogs, thought leadership pieces, web pages or essays, engaging the reader

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