Being a copywriter is a great job – you have the flexibility to work whenever and wherever you want and large earning potential. Yet one of the hardest parts can be pitching for jobs in the first place.
In a traditional career, you would normally get invited to an interview where you would have plenty of time to show what you are capable of. With remote copywriting jobs, this is often an application process done digitally with little to no direct contact with the company that is looking to hire you. This is why you need to use what you know best – your words – to sell yourself and do the talking.
Simply put, no matter if you have been a copywriter for many years and are looking to up your game, or if you are a new face to the scene looking to launch your career, one thing you need is a portfolio. If you are looking to make a copywriter portfolio here are some top things you need to keep in mind…
If you are looking for how to make a copywriter portfolio from past pieces that you have written, it is not just a case of publishing everything you have ever created. There is more to it.
Your portfolio is intended to showcase the best of your work and the key is to focus on quality over quantity. It is much better to have a few excellent pieces that really stand out, rather than pages of average pieces. You want to show that you can really write and so want potential recruiters to easily be able to find and read the pieces you are most proud of.
If you have written copy for a host of different mediums, such as blog posts, newsletters, social media and for print, then show this. You want the person looking at it to see that you can work to a number of different briefs and can write for different types of audiences. The same goes for if you have written for different industries. If you only put technical pieces in your portfolio, for example, you might be overlooked for positions writing more general copy.
