Copify Blog (3)

Man reading newspaper - Is PR inbound or outbound marketing - Copify blog

Digital marketing

It’s stumped many a marketer: Is PR inbound or outbound marketing?

If you know anything about inbound and outbound marketing, you might think they are two highly...

by Becky Waldron

Digital marketing

Is social media inbound or outbound marketing?

Social media marketing is one of the most popular marketing tactics, especially for new...

by Megan Taylor

Screenshot of Google Console analytics CTR - What does CTR stand for in marketing - Copify blog

Digital marketing

What does CTR stand for in marketing and why does it matter?

If you’re using paid ads of any kind to market your business, then you might have asked what does...

by Gill Fernley

Content marketing

How much does a content marketing consultant cost and what do they do?

Could a content marketing consultant help refine your strategy and improve your ROI? If you’ve...

by Gill Fernley

Copywriting

What is online copywriting? 3 things to know about the craft

Maybe you’re new to the writing world in general, or perhaps you’re an old hand with a plethora...

by Anna Trogstad

Alarm clock on pink and blue background - How to put together an editorial calendar for content marketing - Copify blog

Digital marketing

How to put together an editorial calendar for content marketing success

What’s the point of publishing content that’s out of date, poorly targeted and repetitive?...

by Wendy Woodhead

Copywriting

What is the difference between copywriting vs content marketing?

Whether you’re a startup looking to create a content strategy or a writer hoping to launch a...

by Alice Hiley

Blogging

8 reasons why corporate blogging is so important

For most business owners, blogging can seem like such a headache. You have to plan your content,...

by Cat Huntington

Female business exec sat at a desk in a skyscraper - Outsource content writing - Copify blog

Copywriting

Here’s why the top companies outsource content writing to the pros

Teams of freelance writers are being utilised by major companies all around the world to improve...

by William Milton

Pinched fingers like a hook - What is a hook in writing - Copify blog 1

Copywriting

What is a hook in writing? How to grab your audience from the get-go

Whether you want to craft compelling blogs, thought leadership pieces, web pages or essays,...

by Astra Bee

Copify Blog

It’s stumped many a marketer: Is PR inbound or outbound marketing?

Is social media inbound or outbound marketing?

What does CTR stand for in marketing and why does it matter?

How much does a content marketing consultant cost and what do they do?

What is online copywriting? 3 things to know about the craft

How to put together an editorial calendar for content marketing success

What is the difference between copywriting vs content marketing?

8 reasons why corporate blogging is so important

Here’s why the top companies outsource content writing to the pros

What is a hook in writing? How to grab your audience from the get-go

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