Copify Blog

How does advertising increase brand awareness?

It doesn't matter whether you are a startup or a multi-national brand - every company needs to consider a brand awareness campaign.

What is content creation in social media?

Over the years, social media has evolved into an unchartered, innovative technology that is used by more than 55% of the world’s population as of 2021. Its influence on and opportunities for the...

What is inbound and outbound marketing in digital marketing?

Inbound and outbound marketing refers to two types of digital marketing strategies which companies can use separately or concurrently in their online marketing campaigns. Even if you don’t know...

How to improve brand awareness online – tips for establishing and improving brand awareness online

Are you a business that wants to know how to improve brand awareness online? If you want to drive, hit and exceed your performance and marketing goals, the information in this blog will be absolutely...

What is an online content developer and what do they do?

Where would the world be without content? Consider all of the things that you read on your favourite websites and where that meaningful content comes from. It is the humble online content developer...

What is the difference between native advertising and content marketing?

Though content marketing and native advertising are both popular forms of digital marketing, there are a number of key differences between the two, and they are ideally suited to different purposes...

It’s stumped many a marketer. We ask: Is PR inbound or outbound marketing?

You might think inbound and outbound marketing are two highly distinct and separate forms of marketing. But as the opportunities for marketing continue to evolve, there are some grey areas. One of...

How is content marketing different from traditional marketing?

“Content marketing is a commitment, not a campaign.” – John Buscall If you’re wondering how is content marketing different from traditional marketing then you’re in the right place. In...

What is lead generation in B2B marketing & how does it fit in your content strategy?

Whether you’re a startup in the B2B industry or you’re stepping into sales, lead generation is an important part of any marketing strategy. But you might be surprised to learn that lead...

How to market dropshipping websites: 10 tips for success

Dropshipping has boomed over recent years, allowing anyone to become an entrepreneur easily online. But if you’re wondering how to market dropshipping websites, for yourself or a client, this...