Category: Shaun Edwards

  • Guide: How to write a tagline for a brand that sticks

    Guide: How to write a tagline for a brand that sticks

    by Shaun Edwards Every company needs a tagline, but coming up with one is harder than it looks. The right tagline can make your brand unforgettable to potential customers. It can keep you in their thoughts for years. Think of Tesco’s “Every little helps”… Coca-Cola’s “The real thing”… And what about “Autoglass Repair, Autoglass Replace”? But a well-constructed…

  • Which are the best copywriting diploma courses?

    Which are the best copywriting diploma courses?

    by Shaun Edwards You may have asked yourself: what does it take to develop killer copywriting skills? Put simply, it takes a lot of hard work and study! Becoming a brilliant copywriter is like learning any trade: put the work in, and you’ll reap the rewards. In this article we explore why it pays to…