Category: Mike Whitford

  • How much does content creation cost?

    How much does content creation cost?

    by Mike Whitford Content creation is crucial to the very fabric of the digital world we inhabit. The number of websites online is unfathomable and continues to grow by the day. Many of those websites have audiences that expect a constant stream of new content to consume. Platforms like YouTube and TikTok are built entirely on user-generated…

  • Why is goal setting important to inbound marketing?

    Why is goal setting important to inbound marketing?

    by Mike Whitford | 6 min readSetting clearly defined goals is always beneficial in business. Having an objective or set of objectives to work towards is an effective motivator for your team as a whole and individual staff members. And in the age of digital, nowhere is that more important than with your marketing strategy.…