Category: Author

  • How to get your first copywriting client

    How to get your first copywriting client

    by Alice Starkie If you are just starting out on your copywriting career journey, you may be wondering how to get your first copywriting client. Copywriting is a rewarding yet challenging career and it can be difficult for freelance writers to establish themselves and source clients. Below we outline effective tips to help you land…

  • Get certified: Our guide to the best copywriter training courses

    Get certified: Our guide to the best copywriter training courses

    by Jess Thistlethwaite on December 27, 2017 If you’re looking to become a copywriter or you would like to improve your existing skills, there are plenty of copywriting training courses now available both on and offline. Considering you’re likely to be investing a substantial amount of money in your training, you should take your time and…

  • How to learn content writing skills for free

    How to learn content writing skills for free

    by Katrina Peel on May 16, 2018 As a copywriter, it can be all too easy to fall into the trap of producing repetitive content that may end up feeling stale. For this reason, it’s important to continuously develop your skills. Not only will this help you become better at the more technical aspect of writing, but it…

  • How to write an invoice for freelance work

    How to write an invoice for freelance work

    by Jack Geary on November 21, 2020 Freelancing is great, but it can also be demanding of your time and energy, particularly when it comes to invoicing for your services. After all, you’re the writer, marketing department, CEO and accounts department in one, which means your job doesn’t end when you send off your final draft. But whether…

  • What is content creation in social media?

    What is content creation in social media?

    by Emma McCabe on July 19, 2021 Over the years, social media has evolved into an unchartered, innovative technology that is used by more than 55% of the world’s population as of 2021. Its influence on and opportunities for the marketing industry are unparalleled, so if you haven’t considered social media content creation for your business, well, uh-oh. 73% of…

  • Brand Awareness Essentials 5: How to create brand awareness for new products

    Brand Awareness Essentials 5: How to create brand awareness for new products

    by Tiegan Mehmi Launching a new product? Want everyone to know about it? In the fifth instalment of our Brand Awareness Essentials series, find out how to create brand awareness for new products. So, you’ve established your business, built your brand, and now you’re looking to launch some new products. You want to keep your customers engaged and ensure people…

  • How to become a freelance content marketer: everything you need to know

    How to become a freelance content marketer: everything you need to know

    by Tiegan Mehmi on August 27, 2021 Wondering how to become a freelance content marketer? We discuss the benefits, skills required and how to get started. Thinking of pursuing freelance content marketing? With digital marketing rapidly on the rise, many businesses are on the lookout for a reliable content marketer. You may be wondering: what skills do I need?…

  • How does advertising increase brand awareness?

    How does advertising increase brand awareness?

    Read Time 24 mins | Written by: Wendy Woodhead Facebook Twitter Linkedin Envelope It doesn’t matter whether you are a start-up or a multi-national – every company needs to consider a brand awareness campaign.  It’s not easy to define yourself in a new or competitive market, but with a strong content marketing strategy and the right advertising,…

  • How to do digital marketing for eCommerce websites

    How to do digital marketing for eCommerce websites

    Read Time 17 mins | Written by: Bruce Orrock Facebook Twitter Linkedin Envelope The world of eCommerce has grown exponentially over the past decade, with more people than ever using online platforms to buy their favourite products. With an endless supply of customers from around the world and no need for a brick-and-mortar store, eCommerce provides business owners with…

  • Is PPC inbound or outbound marketing?

    Is PPC inbound or outbound marketing?

    by Harriet Swartout-Phipson PPC is a staple part of many digital marketing plans – but is it inbound or outbound marketing? Pay Per Click advertising is an integral part of any solid marketing strategy. By placing your brand front-and-centre, you can gain more visitors and create better conversions than you could with SEO alone. But…