What is a Digital Marketing Consultant? What Are the Costs and Benefits?

Read Time 9 mins | Written by: Copify

Hiring a digital marketing consultant is the best choice for increasing the effectiveness of your online advertising campaigns. Using a variety of marketing approaches to improve all aspects of your marketing strategies, consultants help your company reach its goals.

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Digital Marketing Consulting Services

There are many types of online marketing, each able to improve specific business aspects using different advertising methods. A digital marketing consultation can help you discover the best services for you.

  1. Digital marketing: Digital marketing applies several advertising methods to attract quality organic and paid traffic. This type of marketing makes it easier for your audience to find your site or products.
  2. Brand marketing: Brand marketing is used to create a strategy that will help to increase your brand value and recognition. This helps to make your offers more attractive to the target audience.

  3. Content marketing: Content marketing services are used to create engaging content of any type, such as images, videos, and copy. This type of marketing is suitable for generating interest in your company.

  4. Social media marketing: Social media marketing allows your business to reach your audience more authentically and interactively. Building your social media presence makes your brand more visible, making your audience more aware of your services.

  5. Market research: Market research is used to find new audiences, determine the best digital marketing approaches to existing ones, and decrease online advertising costs without lowering their effectiveness.

How Much Do Digital Marketing Consultants Charge?

The cost of consultant marketing digital services depends on the size of your advertising campaign, the marketer’s skills and experience, and other factors. An average business spends from $1,000 to $10,000 on online advertising. Many marketing agencies offer personalized payment plans that better suit your company’s needs.

Hourly rate

The hourly pricing model is a flexible option suitable for companies that want to have predictable costs for dynamic advertising strategies. This type of billing is often used for small projects that may require additional optimizations.

Project-based pricing

Payment per project allows your company to pay a flat fee for the entire advertising project. It is well-suited for implementing small-scale strategies.

Retainer pricing

Retainer pricing is paid monthly and includes a set number of services. It is often used for creating long-term campaigns that require several types of advertising approaches and teams with different skills.

Why Choose Digital Marketing Consultancy Services?

A digital marketing company can help its clients make their online marketing campaigns bring more advantages. Marketing companies’ skills in creating and optimizing effective media adverts give better ROIs and decrease costs.

1. Advanced diagnostic

Marketing companies use advanced tools to gather data that can be used to improve your existing advertising campaign or learn more about your industry and audience to create one from scratch.

There is a lot of effort and meticulous background work that goes into making an eCommerce site optimised for search engines, including SEO copywriting, so it is usually a good idea to enlist the help of a professional digital marketer for this task.

2. Marketing acceleration

Hiring a digital marketing company gives faster marketing results. A consultant can effectively choose the best approaches to deliver more returns in a shorter time frame.

There is a lot of effort and meticulous background work that goes into making an eCommerce site optimised for search engines, including SEO copywriting, so it is usually a good idea to enlist the help of a professional digital marketer for this task.

3. Capability development

Digital marketing agencies can determine which aspects of your campaign perform worse than others, optimizing them to balance the overall strategy and give you more profits.

There is a lot of effort and meticulous background work that goes into making an eCommerce site optimised for search engines, including SEO copywriting, so it is usually a good idea to enlist the help of a professional digital marketer for this task.

How to Find The Best Web Marketing Consultant?

Education

  • A well-educated team is better equipped to quickly perform market and audience research and can create more complex advertising strategies.

Training

  • Different agencies specialize in different types of online marketing. Find an agency that can effectively create a strategy that suits your requirements.

Experience

  • Consultants with experience managing campaigns in your or adjacent business industries have more insider knowledge that helps to create better strategies.

Certification

  • Consultants certified by ad platforms have a proven record of highly successful campaigns, increasing the chances of getting great results.

Copify Internet Marketing Consulting Services

Copify online digital marketing consultant can help businesses from a variety of industries launch highly-performing digital marketing campaigns that attract more customers and drive ROI.

Dedicated team of experts

Our expert team can help our clients solve any marketing challenges, fast. We employ highly experienced professionals who can use different marketing approaches to manage any type of campaign.

Case studies

Our case studies can give you a better picture of how our digital marketing management helps businesses reach their advertising goals.