by George Miles
If you’ve considered writing for a career then you’ve probably wondered ‘what does a freelance copywriter do?’ The fact is that freelance copywriting is a varied career that involves everything from undertaking initial research to managing multiple projects and sourcing images. A freelance copywriter can craft everything from a quick blog post to shaping the tone of a company’s online presence.
It all falls into content marketing. A good freelance copywriter will be able to create SEO-friendly content that’s engaging and gets visitors onto a particular page or site. Content marketing gurus such as Lilach Bullock recognise just how important effective content marketing is and regularly talk about strategies companies could implement in order to grow their online presence. Every single good content marketing strategy starts with good content, and that’s where a freelance copywriter comes in.
What does a freelance copywriter do?
Aside from writing, freelance copywriting will regularly include conducting research and interviews as well as editing and proofreading, they may also be called upon to use their copywriting skills to successfully implement a marketing campaign. Although writing is the main focus of the job, a lot of the time is spent researching, thinking and formatting to ensure the content is as well thought out as possible.
It’s quite common that half the time on a project will be spent researching and trying to figure out how to craft a keyword-friendly article or post without ruining the natural flow of the content. With the world of SEO continuously changing, there is much more to consider as a freelance copywriter than copywriting alone.