Anyone can write something great, given they have enough time. However, the ranks of people who can create something exceptional, and quickly, are a little thinner. Copywriters who can wake up each morning and produce copy over and over every single day are the elites.
The people who can pull this off are some of the best, and we’ve found a handful of them on Twitter. Whether you’re new to copywriting or you are looking to perfect your skills, checking out our list of the top 10 copywriting experts you need to follow could be really valuable.
Why should you follow copywriting experts?
Reading work by copywriting gurus who are really great at what they do can benefit your own writing immensely. For example, if you’re struggling for inspiration or you would like to learn how to inject more personality into your copywriting, take a look at how the professionals do it and see what wisdom they have to share.
If you're freelancing or self-employed, building up your network of fellow professionals can also go a long way to learning about other opportunities and even validating your purpose and path.
At the end of the day, following the experts is a great way to learn from others' mistakes and see how they have carved out a successful career simply by perfecting their craft.
The top 10 copywriting experts you need to follow
Take a look at our list of the top 10 copywriting experts you should be following right now:
1. Caroline Gibson (@theUKcopywriter)
Caroline Gibson is an award-winning freelance copywriter based in London. With over 20 years of experience, her clients cover every sector, from FTSE 100 companies to local businesses. There are many famous brands on her client list, including Mercedes Benz, Barclays, Marks & Spencer and Emirates. If her resume wasn’t already impressive enough, she’s won numerous awards too, including for her work with The Guardian, YMCA, The Co-operative Bank and Mitsubishi.
2. Joanna Wiebe (@copyhackers)
Joanna Wiebe simply ‘fell into copywriting’ and she believes copywriters are the best kept secret in the marketing and sales world. Having worked at Intuit and Conversion Rate Experts, Joanna is also the co-creator of Copy Hackers alongside Lance Jones. She’s been copywriting since 2004 and set up Copy Hackers to help people write more believable, persuasive and usable copy. She has a strong following on social media and is particularly active on Twitter.
3. Brian Clark (@brianclark)
The mastermind behind Copyblogger, we couldn’t leave Brian Clark off this list. A writer, traveller, CEO and entrepreneur, Brian’s achievements are impressive. Brian began publishing online in 1998 and founded Copyblogger as a one-man blog back in 2006.
Today, Copyblogger is considered to be one of the most influential and powerful blogs in the world, and it made it to 8 figures in annual revenue through the power of its audience alone. Brian stepped down from his role as CEO in 2021 and now works as the Director and Chief Evangelist at Digital Commerce Partners.
4. Vicci Ross (@VikkiRossWrites)
Vikki Ross is a copywriter and branding consultant who has worked at some of the biggest companies out there, including Virgin Media, Sky and Hotels.com. Now she has her own brand consultancy, helping clients refine their tone of voice. She uses her Twitter feed to share advice and empower others in the profession while also giving a glimpse into her day and offering up some of the best examples of copywriting.
5. Joe Coleman (@JOETHECOLEMAN)
A UK copywriting expert, Joe Coleman has over 15 years of experience. Going freelance in 2010, Joe says he can tackle most things from brand books to ad campaigns. His work has won over 30 creative awards, and his portfolio includes campaigns for Morrisons, the British Heart Foundation, The British Council and Yorkshire Water. His website is pretty clever too.
6. Henneke Duistermaat (@HennekeD)
You won’t find another copywriter like Henneke – she’s engaging and has a rich writing style. She created Enchanting Marketing to provide both beginners and experienced business writers with courses, books, and free writing tips to help them find their voice and infuse their content with personality.
She’s also the author of two 5-star rated books about blogging and writing, and she's a regular contributor to popular marketing blogs like Copyblogger and KISSmetrics. You can also find her work on Forbes, Huff Post, HubSpot, Entrepreneur, Unbounce and Shopify.
7. Aaron Orendorff (@AaronOrendorff)
‘Saving the world from bad content’, Aaron Orendorff is the founder of IconiContent, and a regular contributor at Lifehacker, Mashable, Entrepreneur, Business Insider, Fast Company and more. Previously the Editor in Chief of Shopify Plus, Aaron is now the VP of Marketing at Common Thread Collective, an eCommerce growth agency.
8. Jen Havice (@jenhavice)
A messaging strategist and UX copywriter, Jen specialises in creating content with personality. She also founded Make Mention, where she helps entrepreneurs and businesses craft better copy to improve the performance of their websites. Jen’s portfolio includes PaperTrail, Calcworkshop, Examine Research Digest and All Clients.
9. Laurence Blume (@freelancecopywr)
Considered to be one of the best copywriters in the world, Laurence Blume primarily writes for SMEs and entrepreneurs, but his large client list includes Panasonic, Marks & Spencer, Unilever, Microsoft and Addison Lee. Laurence has been a professional copywriter since 1981, and in the 22-year lifespan of freelancecopywriter.co.uk, he’s written for over 800 clients. If you want to follow one of the top copywriters in the world with a wealth of experience and knowledge, Laurence is a great choice.
10. Tiffany Lewis (@tiffanylewis.propels)
Tiffany specialises in sales copy and strategies for creatives, course creators and coaches, turning ‘words into brand stories that sell’. Her entry into copywriting is a little more unique than some of the other expert copywriters we’ve listed here, as she started her career as a teacher; she even offers a copywriting course via her website, Propel Virtual Solutions. While you won’t find Tiffany on Twitter, she is one of the best copywriters on Instagram.
Take your first steps to becoming a copywriting expert
If you’re a copywriter and you hope to one day join the ranks of the elites, make sure you’re gaining as much experience as possible. As author Stephen King states: “You become a writer simply by reading and writing. You learn best by reading a lot and writing a lot.” But it also comes down to following the leaders who are doing their craft well and looking for ways to continually develop.
✏️ Looking for more advice? Take a look at our list of 10 internet marketing gurus to follow
Main image credit: Jehyun Sung