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Do you speak brand? Antony Mayfield, Brilliant Noise – BrightonSEO Roundup

Do you speak brand? Antony Mayfield, Brilliant Noise – BrightonSEO Roundup

Antony Mayfield Founding Partner, Brilliant Noise
Antony Mayfield, Founding Partner, Brilliant Noise

SEOs are too dramatic, we need to calm down!

SEO is a broad church

Certain things have changed in last 5 years but constants remain.

Black hat has just become very black!

 

 

SEO is weakened when:

  • Undersold
  • Missold
  • IT and ecommerce

A bigger market opportunity. It’s not a monopoly.

Coca-Cola spending 20% of marketing budget on inbound.

What do CMOs want?

  • Deliver value to empowered customers
  • Foster lasting value
  • Capture value, measure results

What happened to the database of intentions?

Searchers bored of same ‘vanilla’ optimised results. Shows a discovery gap.

SEO is earned media

Important to have meaningful conversations with clients through social media.

SEOs need to consider UX and UI, not just links.

Invest in:

  • Good content
  • Fresh content
  • Fast content
  • Useful content

SEO is

  • Distribution
  • Customer insight
  • Medium

Have an SEO that makes sense to everybody.

Segment your marketing audience.

Get the client focused on what their client is doing in the buying cycle.

Martin Harrison

Works at Copify

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