Whether you’ve never written an article or blog before in your life, or have just dipped your toe in the freelance writing waters, you’ve probably realised fairly quickly that having a killer copywriter portfolio is a necessity. With hundreds of individuals all popping up on Google or social media with the claim that they can turn words into sales and ad campaigns into hot leads, you’re fighting against tough competition. What distinguishes you against these? How do you stand out? Quite simply, it is through your creative copywriting portfolio.
It may feel like a catch 22 situation – you need opportunities to write in order to get work, but without a portfolio, finding those opportunities is difficult. However, there are plenty of ways in which you can master this problem quite effectively.
Firstly, you can offer your services out for free initially to see if anyone would like anything written for them. This is a great way of meeting people, showcasing your skills, building an archive of samples for potential clients, and potentially even finding new clients who will want to work with you because they are so impressed with what you have done.
In a similar vein, you could also offer people a free taster before they work with you as another way of showcasing what you have to offer – a sort of ‘try before you buy’ if you like. You could also opt to take a copywriting course, where the material you produce while studying will also double up as a portfolio for once you’re completed. Alternatively, you could start writing for a site like Copify where the work is there waiting for you without you needing to go and seek it out.
However you choose to start, you may find you really want inspiration from other writers who have tackled the portfolio challenge before you. If you search on Google you will be inundated with options. From the large sites to the independent, there are plenty of ways in which copywriters have creatively demonstrated their talents to potential clients.
Although this social media platform is dictated and led by images, it is a great way of also sharing your portfolio – particularly those where your work may have accompanied striking imagery – or getting ideas for how you can present yours. Whether you type in the search bar ‘Find a copywriter’ or ‘Copywriter portfolios’, you’ll undoubtedly find a lot of results that can help you. Terri Lively is just one example where she showcases her work on other websites as well as blogs she follows. Or, if you are looking to work with a copywriter, Pinterest can lead you to the right person for you. All in all, it’s a creative way to share your work with others.
It may seem unusual to find a portfolio on Facebook – where would you even start looking? However, when we typed ‘Copywriting Portfolio’ into ours, the first person that popped up was ‘Jared Friedberg’s Copywriting Portfolio’. His clever way of using keywords in his name and description meant a writer in Toronto popped up on a feed in the UK, simply through a search term. Although Facebook is typically for socialising, more and more businesses are tuning into its marketing potential. In many respects, your page and everything you write is a portfolio in itself. If you have lots of typing errors, these will count against you if someone looking to hire you sees it.
Although you will be featured alongside many other copywriters, Carbon Made is a great way of getting yourself noticed. It has a more visual feel than text but is a creative way to showcase your work. You can include both images and clear lists of who you have worked with, as well as a biography of who you are and a contact section so people can easily get in touch with you. Joshua Allen, for example, has worked with the likes of Groupon, IBM and Dell – and this can all be seen in his portfolio.
You can find hundreds of creative copywriter portfolios on Contently. The platform has specifically been developed to showcase the work completed by writers, journalists and copywriters. You can directly link to all your projects, meaning it is very easy for people to read your work. It’s also free to use, meaning little investment on your part other than maintaining your feed. It is possible to filter by clients and include details about who you are, including a link to your website and description. Sharon Hurley Hall, for example, has written 881 projects for 81 clients so far, and Contently provides her with a fantastic place to track all of this.
Evan’s website is a visually led copywriting portfolio. He clearly lists all his featured projects down the side to give a clear overview of who he has worked with. You can then see images that connect with these on the right-hand side with dates for when he completed each project. Evan’s portfolio arrived as a Google result, showing just how valuable it can be to have your own website when showcasing your portfolio.
Another creative copywriting portfolio comes from Clare Barry, aka Copy Clare. Like Evan, Clare has used her personal website as a way of showcasing her work. Her presentation of her portfolio is simple but direct. Her URL title is quite striking: ‘Warning – I don’t do boring’. Then, when you land on her page, the headline is simple and to the point ‘I write down ideas for money’. Her website is an advertisement of her writing style in itself for those looking for no-nonsense content.
She also has a page named ‘Hire me’. Her about section is likewise witty and honest – ‘People pay me money to think of attention-grabbing ideas and fearless concepts for big named brands.’ She has a blog on her website, in which she can share her thoughts, improve her site’s SEO ranking, but also give readers a chance to get a feel for her writing and what style she adopts. Her portfolio is a mixture of images and words, showcasing how what she writes can evolve into fully designed adverts.
Another great copywriter portfolio comes from Stephen Marsh, whose website is clear and direct – ‘Read less of what I say. See more of what I’ve done’ his headline reads. You can open his portfolio or download it as a PDF, which is a handy way of being able to make an impact with big clients who will often print off your portfolio so more than one senior team-member can take a look. He has also produced numerous case studies to detail his work, which adds a further description on each of the projects beyond just giving the final text.