Category: Rob Taylor

  • The benefits of content writing: A guide for content marketing newbies

    The benefits of content writing: A guide for content marketing newbies

    Read Time 17 mins | Written by: Rob Taylor If you’re a complete beginner when it comes to content marketing, it can sometimes feel like you’re fumbling in the dark. After all, it’s a completely different playing field compared to more traditional methods of marketing, so it can be difficult for many to grasp the benefits…

  • 5 best books to learn copywriting

    5 best books to learn copywriting

    by Rob Taylor Just like any other form of creative expression, copywriting isn’t always an easy process. Staring at the dreaded blank page can be tantamount to torture for copywriters at any level. Whether you’re just starting as a junior copywriter, or you’re a seasoned pro, you’ll know this feeling very well.  The solution? It’s…

  • A million miles from Silicon Valley

    A million miles from Silicon Valley

    by rob As an internet business here in the UK, it’s easy to feel a little distanced from all the champagne and pop enjoyed over in the USA. Apparently, while you’re based in The Golden State you can throw together a small, loss making product and within a few months have acquisition offers bigger than…

  • Why you need a copywriter (whether you know it or not)

    Why you need a copywriter (whether you know it or not)

    by Rob Taylor Have you ever heard the phrase ‘content is king’? With the digital boom, it’s a statement which has never been truer. But where does all of this content come from, and how can your business leverage the power of content marketing? This is the art of the copywriter – and it’s something…

  • 5 travel copywriting examples that prove you should hire a pro

    5 travel copywriting examples that prove you should hire a pro

    by Rob Taylor If you want to be competitive in the travel sector, whether you’re an airline, hotel or other travel business, you must work hard to produce content that is valuable to customers. You need your content to be found, engaged with and shared to get the word out about your business. It takes…