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Gill Fernley

What is a content matrix and why do you need one to boost your business?

What is a content matrix and why do you need one to boost your business?

April 6, 2023

by Gill Fernley One tool that could help you refine your content marketing strategy and grow your online presence is a

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What is content syndication in SEO and what are the benefits?

What is content syndication in SEO and what are the benefits?

April 6, 2023

by Gill Fernley Content syndication is growing in popularity as a way to get more eyes on your content. But is

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What does CTR stand for in marketing and why does it matter?

What does CTR stand for in marketing and why does it matter?

April 4, 2023

by Gill Fernley If you’re using paid ads of any kind to market your business, then you might have asked what does CTR

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How much does a content marketing consultant cost and what do they do?

How much does a content marketing consultant cost and what do they do?

April 4, 2023

by Gill Fernley Could a content marketing consultant help refine your strategy and improve your ROI? If you’ve ever tried to

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What is an SEO copywriter?

What is an SEO copywriter?

March 21, 2023

by Gill Fernley Most businesses know that SEO stands for Search Engine Optimisation. This is a practice that Search Engine Land defines as

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Becoming a freelance editor – what you need to know

Becoming a freelance editor – what you need to know

February 9, 2023

by Gill Fernley Becoming a freelance editor can be a great career choice. You have the freedom to choose what

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How to become a copy editor

How to become a copy editor

February 2, 2023

by Gill Fernley As a copy editor, you might work for a publishing company, a magazine or even a small business,

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How to check unique content online and ensure your site is original

How to check unique content online and ensure your site is original

February 1, 2023

by Gill Fernley When writing content yourself, or hiring a content writer, your aim is to get the best content

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How to build an eCommerce Christmas campaign that will boost your sales

How to build an eCommerce Christmas campaign that will boost your sales

December 19, 2022

by Gill Fernley | 9 min read Having a solid ecommerce Christmas campaign will help you see off the competition

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How do you get paid by blogging about your business

How do you get paid by blogging about your business?

December 5, 2022

by Gill Fernley | 7 min read There are many reasons businesses, start-ups, freelancers and individuals can benefit from having a

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