Category: Anna Trogstad
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What is online copywriting? 3 things to know about the craft
by Anna Trogstad Maybe you’re new to the writing world in general, or perhaps you’re an old hand with a plethora of writing experience. Either way, understanding online copywriting could be crucial to your writing career, especially given that more and more businesses outsource copywriting services to writers with experience in digital copywriting. But what is online…
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What to consider when writing for different media
by Anna Trogstad | 6 min read Whether you’re a copywriter or content writer, at some point in your career, if not at several points, you’re likely to be asked to write in a different style of media than that you’re used to. This can be somewhat intimidating if you’re fluent in writing for one…
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How to improve your grammar and spelling skills
by Anna Trogstad Whether you’re a freelance writer, have a blog or you’re employed as a writer within a business, the basics of good writing are essential to your work. It doesn’t matter whether your tone of voice is friendly, professional, humorous or corporate: if you have a grammar or spelling error in your work,…
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Collaboration is key: the relationship between content marketers and graphic designers
by Anna Trogstad The advertising and marketing industry is a collaborative world, and at the centre of this is the relationship between content marketers and graphic designers. Frequently working together, the two departments need to communicate in order to overcome problems that will inevitably arise during the creative process. Copywriters and graphic designers have two…
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Wondering how to become a digital copywriter?
by Anna Trogstad You may have been writing for years, be that professionally, as a side hustle or as a hobby. Even if you’re just starting out in the written world, you’ll be well aware that digital is in demand, irrespective of almost every sector. With so much business moving online, whether that involves a…
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What is copywriting in digital marketing? Here’s 5 things you need to know
by Anna Trogstad At the core of any good digital marketing strategy is good copywriting. A digital marketing strategy encompasses a myriad of aspects to engage your target audience and ultimately help your business make a sale, but if your written content isn’t up to scratch, then users will leave a page. How quickly this…