5 of the best copywriting certificate programs - Copify

5 of the best copywriting certificate programs

So you want to be a copywriter. You dream of writing the next big slogan that will stand the test of time. Or perhaps you’re convinced you’re a well of untapped creative talent?

While it’s great to have aspirations, do you have experience? Without many published words to your name, it can be difficult to pique the interest of many a hiring manager. That’s where a copywriting certification can help add backbone to your passion and skill for writing.

Do I need to take a copywriting certificate program?

The great news is that consulting firm McKinsey recently cited content creation as one of the most in-demand skills. In fact, the report suggests that demand for digital marketing professionals such as copywriters is actually outstripping supply. That means now is a great time to get into copywriting.

However, when searching for a freelance writer, those just starting out soon discover it’s hard to get noticed. That’s because there are already plenty of established freelance content writers out there, and once a client finds one they’re happy with, they often choose to stick with them.

At the same time as there are always new copywriters, however, there are always new businesses being created who need fresh, inspired and well-written content. The reality is you need to build up your portfolio and your profile in order to sustain a living salary from copywriting. But you also need to know how and where to look for clients. A copywriting course can help with all these aspects of freelancing and give your application the edge, should you choose to apply for in-house writing positions.

What will I learn on a copywriting program?

A copywriting program will introduce you to a range of aspects of content creation, including:

  • Web content
  • Blogging
  • Ad content
  • Advertorials
  • Press releases
  • Writing headlines
  • Brochure and flyer content
  • Social media content

 

5 of the best copywriting certificate programs
Esther Vargas (Flickr)

You’ll also learn industry specifics such as:

  • Copywriting and publishing terminology
  • Legal aspects
  • How to establish a freelance copywriting career

The best copywriting certificate programs

If you’ve decided you want to bolster your passion for writing with a qualification, we’ve reviewed some of the best online copywriting certification programs. This is what we found:

1. Blackford Centre for Copywriting

This comprehensive accredited course from the Blackford Centre for Copywriting is one of the most renowned online copywriting certificate programs. Containing 21 modules, you’ll study everything from writing copy for the web, pamphlets, and brochures to writing content for social media and newsletters, as well as press releases. You’ll also gain insight into the technical side of being a copywriter, such as how to manage your finances, find online and offline clients, and set up your website. It’s flexible too, so you can complete it in your own time.

The great thing about this program is that it is kept up to date, helping copywriting students get to grips with the rising influence of Google and SEO, including a module on writing pay-per-click ads that convert. The end of each module will feature either an optional, self-assessed or tutor-market assignment to keep your progress on track. Learning materials are vast and comprise written text, 6 hours of videos, free books and a host of other support and guidance.

There’s also the option to lower the cost of the course by choosing an online-only version as opposed to receiving printed materials. Blackford promises you to earn the cost of your course within 90 days of completing or you’re entitled to your money back. (If you’re wondering about the catch, you would have to return all materials and give up your certification.)

Cost: £698/$1166 (£578/$1046 online only materials)*

2. American Writers & Artists Inc

Billing itself as ‘The world’s most popular copywriting course’, it’s hard to turn down the titular promise of the AWAI’s ‘Accelerated Program for Six-Figure Copywriting’ course. This course aims to teach you the trade secrets of writing lucrative copy, particularly the art of crafting persuasive ad letters, and will help you establish yourself as a practicing copywriter.

You’ll build up a portfolio throughout the course and your work will be assessed by the program’s Board of Copy Advisors, comprising some of the most influential and successful content marketers in the US. In fact, this is often known as the Michael Masterson copywriting course since the hugely successful and talented copywriter is one of its principal authors.

Another interesting aspect of the AWAI program is that each year every writer on the program can take the ‘$10,000 challenge’ to win a contract worth $10,000. It also comes with a 100% money-back guarantee if you change your mind.

Cost: $497*

3. The Writer’s Bureau

If you’re brand-new to copywriting, this copywriting course from The Writer’s Bureau is a good introduction. You’ll learn in your own time from home, like the other online courses, and you’ll also benefit from a 15-day free trial. That means if this course isn’t for you, there’s no obligation to buy.

Expect to gain the opportunity to write all kinds of content, from writing sales letters to advertisement copy for radio, TV, online and print, as well as PR copy. You’ll get your assignments marked by a personal tutor and will even be entitled to a refund if you don’t get your grade within a fixed time.

Cost: Contact The Writer’s Bureau for details

4. Success Works

If you work as a copywriter and wish to up your game with a focus on B2B and/or SEO content, Success Works could be for you. Begun over 17 years ago, Success Works was the original agency to specialize in SEO. They are also the founders of the first SEO Copywriting Certification program, established way back in 2010, and have since added the B2B SEO Copywriting Certification and Turn Content Into Cash programs to their offering.

The course is available online and is self-directed over three months, focusing on honing your skill writing for the web and social media. Modules look at keyword research, writing copy that converts, and measuring your success. Materials include videos, exercises, and workbooks as well as training calls with the founder and SEO experts twice each month.

What’s more, the course has endorsements from huge companies and organizations such as Marriott Hotels, AWAI, and Dow Jones, and according to their website, 96.6% of their graduates would recommend it to a friend.

Cost: SEO Copywriting Certification program $995/$390 per month (over three months)

5. Copyblogger Authority

Copyblogger was established in 2006 and is now known as Rainmaker. It’s a content marketing company offering free educational eBooks through the My Copyblogger section of their website. However, they also offer the Authority program for members, which is a great way to learn advanced content marketing from a professional company that uses its marketing techniques every day.

Authority is not a traditional study route and is more geared towards those who know the basics of copywriting and are perhaps already working in digital marketing or own a small business. It will help freelance copywriters looking to go pro, however, by providing the resources and insights to learn quality content marketing strategies.

There are tutorial sessions, Q&As, a forum and training events – plus, they regularly introduce new features for members to keep your skills fresh. While Copyblogger Authority is a membership program, for an additional cost you can become a Copyblogger Certified Content Marketer (for which coursework will be required). You can also take a 30-day trial with no obligation.

Cost: Membership $595 per year/$55 per month*

Is a copywriting certificate program worth it?

Most copywriting certificate programs incur a cost of some kind, whether that’s for the materials or the end exam/certificate. You must also factor in the costs to you in terms of the time taken to study the learning materials, complete assignments and practice your skill.

5 of the best copywriting certificate programs
Pictures of Money (Flickr)

Nevertheless, for many, it’s the ideal way to set them apart from other new copywriters who may have a passion for writing but lack the industry knowledge. Copywriting programs might also provide other perks, such as offering students and graduates writing opportunities, allowing access to a community of other copywriters and professionals, and granting discounts on learning materials or resources you might need, such as accounting software and web design packages to help you get started.

Many find a copywriting certificate program to be a great way to advance their skills, but others are happy to spend more time working their way up through offering discounted or free content and taking local or voluntary jobs to earn their stripes. Therefore, it’s up to you to weigh up whether a copywriting certificate would benefit your career.

Become a copywriter today

Whether you do or don’t choose to study a copywriting course, you’ll want to gain writing experience to help you establish a career in copywriting. Luckily, Copify can help you cut your teeth in a notoriously competitive industry. Find out how to become a copywriter the easy way today.

*Prices correct at time of publishing

 

Image credit: CollegeDegrees360, ‘Student’

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How to write the perfect copywriting brief

How to create the perfect copywriting brief template

Do you have a blog post, homepage content or a series of product descriptions you need writing? Before your freelance writer can put pen to paper – or finger to keyboard – you’re going to need to create a brief. Thankfully, we’ve put together some simple tips on how to write the perfect copywriting brief.

What is a good copywriting brief?

In a nutshell, a good brief tells your writer everything they need to know about:

• Your company
• Your product or service
• Your audience and how you talk to them
• What you need producing

Signs of a good copywriting brief are:

• Lots of detail
• Examples, such as links to your website or product photos
• The agreement of certain contractual aspects

The benefits of a good copywriting brief

Some freelance writers charge by the hour, others by each round of amends, so it saves you money (and time) if you can get your finished piece spot on the first time around. That’s where the perfect copywriting brief comes in.

As copywriter Emma Cownley states, “Even if not all the information ends up in the final piece, the more we know, the better our creative response will be.”

How to write the perfect copywriting brief template
Ken Teegardin (www.seniorliving.org)

In essence: when your writer knows exactly what you want to communicate to your reader, they’re well equipped to provide you with the content that engages, informs and above all converts.

Ultimately, according to Forbes, “the test of a good creative brief: if the editor, client, or company leader looks at the finished piece and says, ‘This is exactly what we wanted!’ the creative brief is a smashing success.”

Tips and template for a perfect copywriting brief

If you came here looking for a copywriting brief template, you’re in luck. Below we speed through what to include in your freelance writing brief:

Project detail

Type of content

First things first, tell the writer what you want to be written. Is it an article, a blog post, a piece of web content, or a bunch of product or category page descriptions for your e-commerce site?

Length

You may have a strict 500-word limit or be willing to let a copywriter run with it. Always state whether this will impact payment.

Subject

Now, what is it about? Perhaps the subject is fashion if you need to promote your new range of womenswear, or health if you want to add insight to a medical surgery blog. If you need a piece of content to pitch higher than general readership, mention if you’d prefer a copywriter with industry-specific knowledge.

Project context

Is this part of a larger project – have you already produced similar content in-house or using other writers? Your writer won’t know, so state how this copywriting job fits into your overall content marketing campaign and provide examples where necessary. Also, don’t forget to tell them where this piece of content will appear.

Company information

Getting your company ethos and tone of voice right comes down to the writer understanding as much as they can about you. Let them know if you’re a start-up, if you’re rebranding in a particular area or if you have a niche. How do you communicate with your customers? Are you humorous, personal and friendly, or professional and formal?

Audience

Any information you can supply about your customer demographic will help. This includes data you’ve pulled or customer profiles you might have produced as part of your business or marketing plan.

Call to action

Don’t forget the reason you want a piece of content written! Should the call to action be to link to your contact page, push customers towards taking advantage of an offer, or sign up to your newsletter?

Keywords

In the age of Google, search engine optimisation (SEO) can be the difference between making it onto page one and being lost to the recesses of the internet. Let the writer know what search terms (including any localisation or variables) you want to be included, such as ‘plumbers in Croydon’.

How to write the perfect copywriting brief template
Global Panorama (Flickr)

Images

Be aware, not all freelance copywriters offer a service for providing images of other multimedia content. Include details about what kind of image as well as quality, size and orientation you’re looking for.

The task

Here you can flesh out your concept. If you want a writer to plug a certain event, you need to provide them with the information or links to sources that can help them. Got a specific layout you want? Provide a style guide for them to follow.

Additional information

This is where you can get really specific. Any phrases you think sound awful and really don’t want your copywriter to use? Mention them here. You could also detail required formatting such as HTML, or the number of words or characters in a section (relevant if you need a meta description writing or have limited space). What about where you wish keywords to appear and keyword density? Should they include any external links?

Contractual agreements

Fee

This is the bit most copywriters are interested in: how much does this project pay? They will also want to know how they will be paid and when.

Deadline

State the time frame you need the work to be delivered by. You also need to agree with the copywriter what the situation will be regarding amends. Will you be entitled to any ‘free’ edits? Will you pay more per amend?

Signing off

All contracts need to be signed off. Include the following at the end of your brief:

• Date of writing the brief
• Name and signature of hiring company/client
• Name and signature of copywriter
• Date of agreement

How to write the perfect copywriting brief template
Perzon SEO (https://perzonseo.com/)

Who will supply the brief?

If you’re approaching a freelance copywriter, you may find they already have a copywriting brief template on their website for you to download and fill in. However, not all copywriters are prepared for this and you may need to produce your own. That’s not to say you should jump in at the deep end with a super detailed brief. Start with a speculative email and see if the writer is interested in your project before you commit to getting the details down on paper.

Doesn’t writing a copywriting brief take too much time?

When you need some content writing, you’re always going to need to provide a writer with a copywriting brief. It’s the only way to ensure you receive the end product you need while safeguarding both yourself and the writer in the process.

Australian marketing analytics company Digital Balance states that you should “make it your goal to put as much effort into writing your brief as you expect to get back from your writer.”

At the same time, use your judgement. Copywriter Liz Ernst writes about the fine line between providing enough detail to help your copywriter and writing so much that you overburden your writer – and yourself in the process. Your brief should be comprehensive but streamlined; remember, you’re hiring a writer to make your life easier, so don’t fall into the trap of practically creating the content yourself!

Of course, one way to get around the pitfalls of sourcing a freelance copywriter and having to remember all of the above is to use a copywriting agency with a set copywriting brief that you can customise. This can save you time, money and a lot of hassle.

 

Image credit: Perzon SEO ‘business office morning coffee’

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How to create a killer copywriter portfolio

As a copywriter, your portfolio is your shop window. A place you can highlight your talents and showcase your work, it’s important if you want people to see what you can do. However, many writers, whether they’re new to copywriting or not, panic when they hear the words ‘copywriter portfolio’. Although it doesn’t have to be a scary thought, collating a collection of your pieces and showcasing them for others to view and criticise can be daunting. But it’s essential if you are to prove your skills and impress your potential clients. That’s why we’re sharing our tips to make sure your copywriter portfolio stands out from the crowd for all the right reasons.

Choosing your portfolio pieces

The top myth when creating a portfolio is that you have to include everything you have ever written. However, this simply isn’t true. A strong copywriting portfolio emphasises quality over quantity. It should be focused, lean and represent your speciality or field.

Select your best work

When it comes to copywriters, there isn’t one person who doesn’t have a piece that is close to their heart. However, when it comes to designing your killer portfolio, think about your strongest pieces, the skills required to write them, and how well your copy fits the client’s brief or industry. It’s essential you push all nostalgia to the side; your favourite piece isn’t necessarily your best.

Tam Tran (Flickr)

If you find yourself torn between a couple of pieces, consider for each who the end client was, how big their audience (and influence) is, and whether you are able to assess the performance of that particular piece of work. Was it liked and shared? Did it generate a buzz or a discussion?

Be diverse

In terms of the copy you include, we advise you choose an array of pieces to showcase your skills and talents. However, don’t just select a range of subjects, be sure to include a variety of styles too. By this, we mean a selection of blogs, press releases, articles, product descriptions, eBooks or research papers, to name just a few options. Usually, the more diverse your portfolio is, the stronger it will be.

However, if you are hoping to specialise in a specific industry, or you have specialist knowledge of a particular sector, be sure to include examples that relate to the industry in question. It’s important the pieces you select reflect the work you are applying for.

How big should your copywriter portfolio be?

Typically, the number of pieces to include in your copywriting portfolio can vary, and it generally depends on your personal preference. You may feel it is better to keep it to 8-10 quality pieces, or you may prefer to provide more options (between 20 and 30). Remember, you can easily switch pieces out of your portfolio if you feel you have something stronger later on down the line. For job applications, you should stick to a maximum of five pieces. This gives the client a good idea of your skills as a writer without boring or overwhelming them.

Make sure your work is current

Ideally, you shouldn’t include any work in your portfolio that was written over two years ago. The top pieces in your portfolio need to be what people are most likely to read, which means they need to be current and relatable.

If you aren’t sure what to include, a top tip is to create a spreadsheet of your published pieces, making sure you include titles, publication dates and relevant links. Having this for your own personal record enables you to categorise and keep track of everything you’ve accomplished.

Do you need permission?

This is a tricky question to answer, and it isn’t something many people think they even need to consider when it comes to creating their portfolio. On one hand, it’s your work. However, once a project is signed off, the copyright for the work is transferred to the client.

To be certain, we advise asking the client’s permission to showcase the work in your portfolio. This way you’ll know for definite before you begin.

Get the presentation right

It may sound odd, but getting the presentation of your copywriting portfolio right matters too. It’s also important you have both an offline and online portfolio. According to entrepreneur and blogger Julia McCoy, online copywriters are in demand. Therefore, it’s likely that the majority of your copywriting work will be for online clients, so it makes sense to have samples available on your website. It also means you can easily send a link to a potential client who asks to see your portfolio.

Perzonseo Webbyra (https://perzonseo.com)

When it comes to your presentation folder, make sure everything’s represented neatly and clearly. Use quality paper and clear wallets to keep the pages clean and to stop them from ripping. In terms of your online portfolio, make sure it is simple to navigate and access. It’s also important that the font is easy to read and that the design highlights the copy, as opposed to any images or graphics. You need to remember you are being judged for your words, not the images you’ve chosen to include. Content creator Rachel Solomon recommends the top six online content writing portfolios, including Pressfolios, Contently and About.Me.

Some great examples of successful copywriter portfolios include those by Kathryn Slater and Gari Cruze.

Keep your biography short

When it comes to writing about ourselves, we are our own worst enemies. When it comes to your portfolio, the biography should summarise what you do and the skills you have. However, it’s important to keep your integrity. Don’t get over-personal, this is about your professional abilities. Instead of revealing your age, mention how many years you’ve been writing for. If you’ve had a successful copywriting career, summarise your accomplishments by focusing on the most impressive or relevant achievements. Equally important, ensure you include your current job title as well any links to your social media profiles that represent your professional brand. LinkedIn is a great example here, but your personal Facebook page may not be a great idea.

Fact: Bad spelling and grammar, as well as clichés, won’t impress. Don’t overload on buzz words and make sure you sound confident by avoiding self-deprecation.

New to copywriting?

If you are new to copywriting and you don’t have many pieces to showcase, creating some samples is a great starting point until you gain more experience.

Create your own brief and do the work as if you were being paid by a client. It could be anything from a blog post or pages for a website, just be sure to set yourself something you know you’ll be good at. When it comes to showing the piece of work in your portfolio, make it clear it is conceptual rather than a commission. Not only does this demonstrate great initiative, but it allows you to showcase your strengths.

One final tip

Don’t shy away from creating a killer copywriter portfolio for the fear of being judged, it’s the perfect opportunity to showcase your abilities. Although one person may not like your work, there are bound to be many more that do. There’s just one final point to remember: don’t reveal your entire collection. Keeping clients intrigued by what else you can or have achieved can go a long way.

 

Image credit: Perzonseo Webbyra, ‘Businessman standing in his office’

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The relationship between content marketers and graphic designers

Collaboration is key: the relationship between content marketers and graphic designers

The advertising and marketing industry is a collaborative world, and at the centre of this is the relationship between content marketers and graphic designers. Frequently working together, the two departments need to communicate in order to overcome problems that will inevitably arise during the creative process.

Copywriters and graphic designers have two distinct ways of thinking, particularly when it comes to creating content for their audience. While their thought processes may share some similarities – pragmatism; originality; creativity – there will be hurdles that need addressing at some point in many, if not all, projects.

It’s essential that these problems are overcome in order to successfully meet a brief, keeping the client and/or the audience happy. While both professions may have strong opinions about their work, collaboration is essential to effectively communicate and reach an agreeable outcome, where the copywriting and graphics complement one another seamlessly.

Why content marketers and designers must resolve their problems

Any piece of advertising or marketing material will likely comprise text and design. That’s why effective collaboration between content marketing and designers is key to producing an end product which is attuned to the needs of the target audience.

Each party should ultimately be working to the same KPIs for small business, and employing teamwork when doing so will mean there is a greater impact.

Nevertheless, each project will vary, so some degree of flexibility in approach between content marketers and designers is necessary.

For example, a financial website targeted toward older adults will likely have more copy and fewer visuals. However, to make the website more effective, a designer might include occasional visual content to explain complex topics.
On the other hand, an ad campaign aimed at young adults will have a dominant visual focus. But, you still might need elements of text written by a copywriter to get the full message across, even if it is incorporated into design work.

Even if graphic designers and content marketers don’t always work side by side, they will usually intersect at some point. In fact, 24.1% of marketers use a freelance designer to create visual content, and 30.4% use an in-house designer. Because of the high number of instances when marketers and designers must work together, they must be able to resolve any problems that come up so that the finished piece is on brief, as well as completed on time and within budget.

Problems to resolve

When copywriters work with designers, there are a number of problems that can arise. However, when these are identified, they can be swiftly resolved, leading to positive results that adhere to the brief and the successful completion of a project.

Frustrated woman on computer - Jerry Bunkers
Image credit: Jerry Bunkers

Visual vs. verbal thinking

The difference between graphic designers and copywriters/content marketers can be succinctly summarised via two modes of thought: visual versus verbal. For designers, visual thought processes take precedence. Briefs become realised through imagery. By contrast, copywriters approach briefs and projects verbally, taking a communicative approach as wordsmiths. The success of these modes of thought is based on alternative digital marketing metrics, which can lead to further disparity.

Consequently, achieving an outcome that satisfies both copywriter and designer can be challenging. For copywriters, text is likely to be most important, in order to effectively relay the necessary details and benefits of a product or service persuasively. Designers, on the other hand, will naturally prefer to convey a concept through imagery.

This does not mean that the two modes of thought cannot cooperate, though. Visual and verbal thinking can work in tandem to produce a balanced result.

“A good art director or copywriter can magnify the power of their ideas by overlapping their skill sets with the skill sets of the other,” said Michele Kamenar in a Speckyboy article. “To pit them against each other totally misses the point and can even compromise the strength of the idea they are trying to pitch.”

The key to tackling this issue is simple: communication. How much text is practical? Where could images work well? Are there certain details that would be too difficult to try and create as images, or is there content that would be particularly effective as an illustration? Is audience understanding achieved more easily via words for a particular section, or would it be simpler to use an image?

Infographics are a strong example of where these questions have been asked and implemented to produce strong results for both parties. As 65% of the population are visual learners, infographics appeal to a large audience, while breaking down copywriting into easily digestible chunks helps with information absorption. This is particularly effective for complex topics, especially those involving statistics.

The balance between visual and verbal is also dependent on the type of content involved. Blog posts will naturally be primarily verbal, with visual aids assisting understanding. Conversely, posts for social media are likely to grab readers through strong visuals, with copywriting clarifying certain areas. By working harmoniously, a balanced result can be easily achieved.

Visual vs. content knowledge

It’s a given that graphic designers and copywriters/content marketers have a sound understanding of their respective fields. However, they may only have an elementary understanding of the other’s profession, based on their collaborative work. This limits the design aspect of a brief to purely the designer, whereas the content aspect is restricted to the copywriter/content marketer.

Potential problems can arise precisely because of this. Even if both have their best intentions at heart in order to effectively meet the brief, making suggestions regarding work outside of their profession could be, at best, patronizing; at worst, a source of conflict that could cause deadline delays.

Respect is therefore integral to getting the job done. Again, communication is essential to combine the two areas of expertise – more importantly, the ability to listen. This doesn’t mean meeting their ideas with a wall of silence; it means making suggestions that have room for an open response and honest opinion. Statements such as “I think this would be better if…” or “I have an idea for…” invite discussion, as opposed to announcing ideas with a command, such as “We should…”. Teamwork is of paramount importance.

Deadlines

The demands of client work dictate the length of time designers and copywriters can commit to a brief. This can become particularly pressurised when deadlines overrun, or even when they’re shortened, as indicated by the command of “I need this right now” from a colleague.

All content production takes time. Both graphic designers and copywriters need a period to jot down and play around with ideas before committing to one route and doing the appropriate research, content creation, edit(s) and review.

Image credit: Daniel Novta, 'tictac'
Image credit: Daniel Novta

According to freelance graphic designer Janie Kliever, some of the worst things someone can say to a creative include “Can you have this done by tomorrow?” and “Can I get you to do something really quick?”. More often than not, a designer/copywriter will have a packed schedule where they need to meet multiple briefs per week. It’s essential that other agency roles, such as content strategists, respect the timescale needed to do something “really quick” – just as graphic designers and copywriters need to appreciate that the combination of their respective ideas takes time.

With this in mind, setting estimates is an important way to gauge content creation. If a designer estimates that an infographic will take them four hours, the copywriter needs to give them space to commit to this project, and contribute their opinion afterwards, when the environment is less pressured. Similarly, if a copywriter establishes that developing slogans is going to take them an hour for the initial brainstorm, the designer needs to be patient before weighing in on the brand/company in question. Naturally, different forms of content are going to require different time allocations, so this needs to be borne in mind.

“Designers are good at giving estimates and will let you know how much time they need if you ask,” Kliever said in an article. The same is true for copywriters. It’s a case of discussion, awareness and respect for the other’s work process. Key to this is being reasonable with expectations – schedules can’t simply be opened up for one request. If it’s going to take a copywriter two weeks to develop an amount of content, then the designer must work round that timescale, and vice versa.

At particularly busy times of the year, outsourcing may be a solution. Online copywriting services can facilitate this, giving an internal copywriter the time to commence with other projects, and designers time to receive the copy they need to progress with the visuals.

Content creation ability

Naturally, all designers and copywriters/content marketers have their limitations in terms of ability. Making the relevant professionals aware of this is essential, as if a copywriter has an idea as to how the visuals should look, then this needs to be discussed in collaboration with the design department to ensure it’s feasible and not too time-consuming.

Similarly, if a copywriter has a heavy workload, the designer needs to ensure that they can create content that fits the brief without being dependent on the copywriting department. This is also true the opposite way round. Being open to compromise is essential: the end result may not be exactly as initially imagined by the copywriter and/or graphic designer, but if it fits the brief in question and the content is created within the timescale available to a high enough standard, then this needs to be accepted by both parties in order to progress with further projects.

Finding solutions

While there may be periods where communication between copywriters/content marketers is difficult, the goal is an end result that meets the brief to the standards the agency is looking for, and within the agreed deadline. Despite the alternate thought processes and modes of content creation, copywriting and design are intrinsically linked, and collaboration and open, clear communication can comfortably achieve an excellent result.

By keeping compromise in mind, as well as realistic expectations and idea discussion, copywriters and designers can form an effective, strong working relationship.

 

Author Bio: Kaylee Riley is a content writer for Patriot Software, LLC and Top Echelon, LLC. Kaylee writes about payroll, accounting, recruiting, and other small business topics.

Image credit: Rawpixel.com, ‘Man and woman using electronic device’

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