how to learn content writing skills for free Copify

How to learn content writing skills for free

As a copywriter, it can be all too easy to fall into the trap of producing repetitive content that may end up feeling stale. For this reason, it’s important to continuously develop your skills. Not only will this help you become better at the more technical aspect of writing, but it can boost creativity, expand your dictionary and refine your writing style.

Even better? You’ll be on top of your game, acquiring many methods that will develop and hone your content writing, shining a light on current trends and successful ways of writing. For freelance writers, this is particularly important.

Below we take a look at how you can learn content writing skills for free, and in turn, increase the chances of securing higher paid work, new clients and exciting job opportunities. Read on to find out all you need to know.

Check out your competition

As a copywriter, having a refined tone of voice and recognisable style is the key to success. The best way to know how to direct your copywriting style is to research and get to know your competition.

When doing this, find a selection of freelance copywriters, marketing agencies or content creators who are leaders in your chosen field. This will give you a good understanding of what is currently attracting clients and readers, as well as what is achieving financial success. You can use their work as inspiration, with it giving you guidance on how to refine and develop your own copywriting skills and style.

Get up to scratch on your grammar

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When you’re a freelance writer, are in a fast-paced agency environment or are in a senior position at work, it can be easy to slip up when it comes to grammar. Especially when you’re working to sudden deadlines or you’re juggling multiple jobs at once. Avoid easy mistakes with the help of writing assistants and websites that have been created to improve grammar and offer essential writing support.

Grammarly is an excellent writing assistant that you can use to write entire documents on, or simply copy and paste completed work into. It can even be installed as an add-on in your browser or in Microsoft Word. The free version of Grammarly will automatically check the spelling and grammar of your work, as well as offer synonyms. It is free, but you can upgrade it for additional support which includes advice and suggestions on sentence structure, as well as a plagiarism checker, that will compare your work to over 16 billion web pages.

Another useful writing assistant is Word Web. Similar to Grammarly, this online writing assistant can be linked to almost any Windows program, can be used for offline working and can be referenced to Wikipedia or other web references.

Finally, there are a number of online reading resources that will enable you to learn more content writing skills to benefit your career. Jack Lynch’s Guide to Grammar and Style is an extensive guide created by a lecturer. It takes an in-depth look at grammar and usage in writing, with plenty of links to further reading and additional resources.

Get technical

For more in-depth guidance on your copy, the Text Content Analyser is a free text analysis tool. It provides useful statistics about your text that include the Gunning Fog readability index (a popular readability test that is applied to English writing), number of sentences, word count, unique words, average words per sentence and lexical density. This is an ideal resource for very specific briefs.

Get your creative juices flowing

how to learn content writing skills for free Copify When you’re locked into particular content work or a working environment, creativity can sometimes take a back-seat. However, did you know that creativity and imagination, even when they don’t seem relevant, can be applied to your content writing work? Creative outlooks are more likely to benefit companies with out-of-the-box-thinking and unique ideas.

A simple trick is to take 5 minutes out of work to listen to some music that will stimulate your mind and help drum up inspiration. One of the most common mistakes for copywriters is to continue writing and pushing through a ‘writer’s block’. If you ever feel like you’re losing your focus or train of thought, take a step back from your work and give your mind a moment to catch up.

There are also a number of great online creative writing prompt tools, that may be completely unrelated to your professional writing, but can be applied to benefit how you work. Writers Digest creative writing prompts is our go-to, with an extensive list of interesting, exciting prompts that will get the creative juices flowing and help you learn content writing skills. Poets and writers is another great one to use. They post a unique poetry prompt on Tuesdays, a fiction prompt on Wednesdays and for added creativity, a nonfiction prompt on Thursdays.

Break the cycle of linear thinking

how to learn content writing skills for free Copify Corporate copywriting causes linear thinking and can often seem impersonal or mundane. However, personality and creativity can be applied to these types of content too, to result in more engaging, interesting content that will benefit any company.

The best way to get out of a cycle of linear thinking is to start creating ‘word clouds’ and diagrams that encourage more abstract approaches to a brief. You can simply use a notepad to create spider diagrams to explore words and ideas, or you can use clever online tools such as Vocal Grabber. Vocal Grabber is a visual thesaurus that takes an in-depth look at your chosen word or sentence and its affiliations.

Gain access to in-depth and unusual resources

To learn content writing and give yourself an edge, create a useful database of resources that others may not have. This will help you create unique, interesting copy that sets you apart from the rest.

For example, if your copywriting speciality is in fashion or beauty, find leading data and news resources that will give you insider information on these industries.

You should also have access to copywriting-improving resources such as expert advice on CTA practices and SEO copywriting tips for improved link building.


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What is ghost blogging?

There’s nothing spooky about ghost bloggers! You’ve probably heard of ghost writers – writers who produce work for someone else and allow them to take the credit. Well, ghost bloggers work in a similar way.

Ghost writing has been a common practice for years, particularly in long-running series of books, such as the Goosebumps series of novels, credited to author R L Stein, but written by other authors using the R L Stein name, to allow for continuity.

Popular influencers are also turning to ghost writers to keep themselves in the limelight. Teen favourite Zoella used a ghost writer for her first novel, Girl Online, and Kardashian sister Kylie Jenner found herself in hot water after a ghost writer published some rather adult content on her Twitter feed.

It’s not just novels where ghost writers are drafted in, either. Elton John has a well-known association with the ghost writer Bernie Taupin, who wrote the lyrics for Candle In The Wind and Tiny Dancer. Former American President Barack Obama partnered with Jonathan Favreau, who was employed as his Director of Speech Writing.

A ghost blogger is simply a ghost writer who specialises in producing blogs for others. Set the topic, find a ghost blogger who’s enthusiastic about the subject, and there’s no reason for anyone to think you didn’t write it yourself.

What is ghost blogging?

what is ghost blogging Copify Online presence is an important part of any business’ marketing strategy, and drawing people in with inviting content is a great way to build a customer base. A well-written blog is sure to draw attention, which in turn will rank your website better in search engine results, educate readers, and attract potential new fans.

Blogs these days are a great way to interact with the world. Brands use them to discuss opinions, give feedback and market products. The modern consumer is now used to building a relationship with a brand through social media, and an active blog is a really simple way to open a dialogue with visitors, whose feedback can provide guidance for your next steps.

The problem for prospective professional blog owners is that keeping a blog updated and relevant is hard work. It requires a time commitment, which many struggle to meet, and each blog needs to be unique and individual. Someone not used to blogging might struggle with this obligation, especially with a developing brand to take care of. This is where the ghost blogger can step in and help.

Who uses ghost bloggers?

Anyone can use a ghost blogger. You’d probably be surprised at the number of blogs which are written by ghost bloggers. People request the services of a ghost blogger for all sorts of reasons.

1. People pressed for time

what is ghost blogging Copify We live in a busy world, where we’re juggling our obligations every minute of the day. Generating a quality blog takes time, which you may prefer to hand over to someone else.

2. People who don’t have the writing ability

Even the most successful business owner may feel less than confident about their writing ability. Hiring a ghost blogger, who will have impeccable written English, avoids the risk of readers seeing poor quality text on your website.

3. People who need to demonstrate credibility

Sometimes you need to show credibility to maintain your audience. This is where a service like Copify can be useful. Filling in a quick brief shares the request to a pool of copywriters who choose jobs which they have the required subject knowledge of.

4. People who just don’t like writing

For some people, writing a blog is just like being back in that classroom, with an essay deadline looming over them. They don’t find writing enjoyable, and that sense of misery is only going to be conveyed to a reader of their blog.

Do any of those reasons resonate with you? Then hiring a ghost blogger is probably going to be the best solution to your blogging needs.

Who are these ghost bloggers?

what is ghost blogging Copify The great thing about a ghost blogger is that they’re anonymous. Predominantly, they’re professional freelance writers who have worked for years to hone their skills. Some have their own successful blogs, which gives them the experience they need to be a ghost blogger. This sort of online portfolio demonstrates a writer’s tone and style, and it allows the potential employer to see if the blogger’s writing style matches their requirements.

Ghost blogging is a rapidly growing profession, and there’s plenty of competition amongst writers who wish to be a ghost blogger. A good ghost blogger will work to an agreed deadline and be able to follow any specific requirements you might have for your blog such as the inclusion of keywords, links or topics. They’ll understand the need for discretion, no matter how tempting it is to talk to their friends if you’re asking them to blog about something very exciting.

For the average ghost blogger, they accept that ghost blogging is not going to win them the next Pulitzer prize. They enjoy the variety of being asked to write about a variety of topics which they may not come across in their everyday lives. Each job is an opportunity to sharpen their skills. They tend not to mind that they’re not getting their name on a blog about blisters, or the best way to unblock a toilet. The important thing for a ghost blogger is doing a great job so that you’ll come back and hire them again.

Goodbye to ghost blogging guilt

One reason many brands have dithered over hiring ghost bloggers is that they feel that they’re deceiving their readers in some way by not writing the content themselves. However, the amount of available ghost bloggers simply reinforces the fact that more and more brands are turning to the services of ghost bloggers. It’s just not something which is widely publicised. If you outsource other aspects of your business, why not make use of ghost blogging?

Your audience deserves the best possible content you can provide, keeping them entertained and engaged with your brand. A professional writer can make a significant difference to your blog, and your business. Let Copify match you with a ghost blogger who can do you justice.


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how to break into copywriting - Copify 4

So you want to know how to break into copywriting?

Welcome on board! There has never been a better time to join the world of copywriting with more and more businesses seeking copywriters, and more businesses who don’t realise they need you yet.

Copywriting is a competitive industry to break into, but that doesn’t mean you CAN’T break into it. It’s all about knowing what to do to get your foot in the door, gain experience, gain clients and become a world-class copywriter. The first step of breaking into copywriting is to read the points below which will help get you started.

1. Make sure you have enough experience

how to break into copywriting - Copify 3There are a lot of people who wake up one morning and decide they are going to be a copywriter then expect to find work right away. Unfortunately, it doesn’t exactly work like that.

Copywriting is like any other job, you’ve got to have some form of experience in the field. That doesn’t mean you need to have a degree in English, Journalism, or a degree at all, but experience in writing is something you will need.

It’s a good idea to gain experience in a variety of areas of interest. This means you can keep your options open when it comes to looking for work and opportunities for writing. When you are first trying to break into the world of copywriting, it’s important to keep an open mind about what you are writing. If you haven’t found your niche yet, then this is the perfect opportunity to try lots of different styles of content, to find what you excel at.

A great way to gain experience whilst making a steady income is by using crowdsourcing sites such as Copify. These websites offer you the chance to try your hand at writing for a range of different copies and writing styles. For example, you may find you’re a whizz at writing web page copy, or perhaps you love writing blog posts on travel and tourism. Either way, these websites help you find your favourite topics and develop a niche.

If you don’t have enough experience in an area you’d like to write for, then the best thing to do is reach out to websites or blogs to guest post on topics you enjoy. You can then use these as evidence of your skills. Most guest bloggers go unpaid, but the writing is an investment into your future as a copywriter.

2. Build yourself a website or blog

Before you begin actively seeking clients, it’s important you have space where you can showcase your talent and the experience we mentioned above. This should be in the form of an online portfolio. Thanks to websites such as WordPress, it’s never been easier to make a free online portfolio. When you approach clients, you can provide them with a link to your work, a bio and of course your rates. This showcases a high degree of professionalism to a potential client and will help you stand out from the sea of copywriters.

It’s also a good idea to include reviews of your work on an online portfolio. Don’t worry if you haven’t got any paid clients to review your work, simply ask those who you have written content or blog posts for free, for a small review. You’ll typically find most will be more than happy to help you out. Reviews will again help you stand out from the crowd and instil confidence in potential clients.

3. Don’t just stick to one job search method

how to break into copywriting - Copify 2Many copywriters take one search angle and stick to it when trying to break into copywriting. This isn’t the correct choice.

If you only commit to one search avenue, then you lose out on the possibility of other jobs. You should aim to try a variety of different methods for finding different copywriting jobs. For example, as well as searching on job boards, such as Reddit, you could email small businesses, attend business events and network, or use LinkedIn to your advantage.

There are so many brilliant websites to source freelance writing jobs and they are an excellent resource for breaking into copywriting.

4. Go completely freelance

If the thought of an in-house copywriting job doesn’t appeal to you, then don’t worry, you still have option B: freelance copywriting. This is what most people do when they are trying to break into copywriting and searching for a full-time employed job. However, lots of people enjoy the freedom of being their own boss and working to their demands, and that’s when freelance copywriting works a treat.

Unfortunately, the world of freelance work is just as competitive so you will need to work just as hard to gain your experience and search for work.

A great way to source clients when you are starting out in freelancing is to offer discounts for your writing. Such as a reduced per-word fee for the first 1000 words to new potential clients, a free blog post or piece of copy for newcomers, or even a referral discount if a client recommends you to another client.

Again, take advantage of crowdsourcing sites such as Copify, which can help provide you with freelance writing work and increase your confidence and experience.

5. Don’t give up

how to break into copywriting - CopifyThe last point on how to break into copywriting is one of perseverance. It’s unlikely you will get lucky straight away, and there will be setbacks, but as long as you have confidence in your abilities and you’ve proved that through your work, then there is no reason to give up.

The world of copywriting is rewarding, so stick with it until you reach copywriting success. Just look at Nicki Krawczyk, founder of Filthy Rich, who makes a six-figure income from copywriting. Whether it’s finding a client to do freelance writing for, or applying for that in-house position, once you do get started you will be on your way to a fulfilling career in copywriting!

Hopefully, you found this guide on how to break into copywriting useful. Follow these tips and you’ll be one step closer to starting your career as a professional copywriter. Just remember, as you become more successful and build your list of clients, be sure to help those around you who are looking to get started as well.


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Do you need an English degree to be a writer - Copify

Do you need an English degree to be a writer?

No, but it might give you a head start. If you’re seriously considering taking up writing as a job then you need a wealth of skills in research, language and phrasing – but these can also be learned outside the classroom.

What’s covered in an English degree

An English degree considers the complexity and beauty of the language. It will suit you if you enjoy reading and analysing books, plays and poems. It also looks at what language means and how children acquire language. Students also learn to craft and assemble language in a way that can be used for communication, like creative writing, teaching, or advertising.

Jobs associated with an English degree

Do you need an English degree to be a writer - Copify 3There are many directions as a writer after completing an English degree, not all of them in the use of language. These include a copywriter for websites and blogs, an editorial assistant in a magazine, a teacher of English as a foreign language teacher to non-native speakers or a publishing house proofreader. It also helps get you on the road to jobs such as an information officer, secondary school teacher or social media manager. There are dozens of English courses available across the country and graduates enjoy a starting rate of up to £22k.

Across all the various types of writing-related jobs are the need for outstanding story writing skills, an excellent grasp of grammar, creativity and the ability to meet deadlines. You’ll also need to have good business management skills to market yourself as a freelancer and grab the experience you need to build your reputation.

Famous writers with no degree

J.K. Rowling, the Harry Potter author, says her parents never thought an English degree would get her anywhere so she studied French instead. She earned a B.A. in French and Classical studies from the University of Exeter. Other famous and respected writers without degrees include Maya Angelou, Truman Capote, Mark Twain, H. G. Wells and Charles Dickens. An English degree is no automatic path to success as a writer. Connected subjects which might prove useful include drama, music, performing arts, history, languages or media studies. It’s more important to be able to give great evidence of why someone should work with you than prove you have qualifications.

How to teach yourself

Do you need an English degree to be a writer - Copify 1Professional writers produce a wide range of materials. While some work on novels or short stories which they submit to publishing houses, others focus on information products like leaflets and websites. It’s worth looking at the breadth of materials that writers and copywriters work and produce samples to either pitch for work, or just develop your ability to produce them.

One of the early challenges to crafting the art of writing is to work out your own style, and how to adapt it. Are you a romantic writer that uses tons of flowery language? That might be good for some styles of publishing, or maybe a book author – but not so good for online content. There are also many technically gifted yet boring and unsuccessful writers. The most important thing to develop is an ability to use your words. You need to learn to move people. You must be entertaining, educating, and inspiring. Your reader is the most important consideration.

The importance of practice and work experience

The only way to craft your art, whatever degree or training you undertake, is to practice. You’ll need to work on your ability to come up with ideas that will sell, research things well and be able to change the way you express ideas according to your audience. You’ll also need to have confidence in your writing, be able to accept criticism and remain positive.

On a day-to-day basis that can mean joining a local writers’ group, entering writing competitions or blogging. Some good advice is to write every day, learn how to get past blocks in your flow, do timed writing sessions and get over your own perfectionism. You could think about taking creative writing courses available at local colleges or online, but prolific author Stephen King says the most important thing to do is actually read and write daily. You should also look at ways to get your words out there.

What to expect as a writer

Do you need an English degree to be a writer Copify 5Once you’ve perfected (or started to develop) your ability to write, the next step is to look for opportunities to have your work published or to join an editorial team. While the majority of writers are self-employed freelancers, they may be taken on for short-term contracts in television, radio, screen or theatre. You can also pitch stories as a freelancer to try and build your experience and expertise.

There are also some opportunities to be employed as writers in residence in particular communities or organisations. However, these gigs will rely on an impressive portfolio of your abilities, so work on your collection of writing samples. It may be useful in the beginning to look for jobs that may not offer great compensation but bring the opportunities to build your skills. However, don’t undervalue yourself as you start to build your reputation and look for better rates and opportunities.

Writers work in locations all over the world and new technology means remote ways of working, like our community of freelance writers, are becoming more popular. The highest concentration of writers in the UK is currently in London and the South of England but thanks to the fact most writers are freelance the work may often be solitary. It’s also difficult to achieve job security. On the other hand, most writers are home-based and can fit their work around other commitments. There are some opportunities for travel – particularly to conferences, events and festivals.

How to work as a writer with no degree

So the answer to “do you need an English degree to be a writer” is definitively no and some of the world’s greatest writers are fine examples of that. To get started in the writing industry, however, you’ll need to actively look at publishing houses, publications or outlets that might suit your style of writing and interests – and then pitch to them. Present a story that plays to their interests and shows your special talents and angle. And practice, practice, practice. It’s a joy to write for a living but getting there can be hard work. Good luck!


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