How do you get paid by blogging about your business? Copify blog

How do you get paid by blogging about your business?

There are many reasons businesses, start-ups, freelancers and individuals can benefit from having a blog, from increased traffic to attracting and converting more customers. While the main focus of your blog will be to build your brand and gain attention for your business, did you know you can actually bring in more revenue by blogging, too?

We’re not saying it’s easy or that it doesn’t take work, but done right, your business blog can actually become another solid income stream for your company.

Here’s a statistic from HubSpot that’s an eye-opener on what having a blog can do for you: “Companies that published 16+ blog posts per month got about 4.5X more leads and 3.5X more traffic than companies that published 0-4 monthly posts.”

So, how do you get paid by blogging?

1. Plan out what you want to achieve

If you’re already blogging and it’s not working for you, then it’s time to take stock and set out a plan for what you want to do with your blog.

If you’re new to blogging, you’re in a good position, as you can make a plan before you start and decide how you want to move forward.

Carol Tice from Make a Living Writing has some straightforward and practical advice on planning your blog, getting started and being realistic about it.

Basically, you need to know why you are blogging, who your target audience is and be able to plan out an interesting and eyeball-grabbing editorial calendar that will bring in the audience you want to attract. Good, targeted traffic is essential if you want to earn money from your blog.

How do you get paid by blogging?
Perzon SEO (www.perzonseo.com)

2. Write fabulous content and be consistent

So much of the blogosphere is taken up by people writing boring, uninteresting blogs or people who blog madly every day for weeks and then don’t blog again for months.

Neither of those things will get you noticed, get you clients or bring in any earnings from your blog.

Your content needs to be highly attractive to your target market, beautifully written, engaging and with a clear call to action at the end. If you want your audience to do something, such as signing up for your newsletter or clicking an affiliate link, a clear call to action is essential.

Many people start off blogging with every intention to blog daily, but discover that it’s more work than they think and let their efforts tail off. A blog which hasn’t been posted on for months can make your business look like it’s inactive, so it’s important that you do blog consistently. Not only that, but adding fresh content regularly is brilliant for Search Engine Optimisation (SEO), and will help your site rise in the search engine rankings where it will gain more traffic.

3. Direct ways to make money from your blog

Here’s the nitty gritty on the ways you can bring in income streams from your blog. Most bloggers work a combination of all of these to keep money coming in consistently, and the great thing about this is that you can do what appeals to you, and change things up until you find what works.

• Affiliate marketing

As an affiliate, you sign up to affiliate programmes for other people’s products and services, and then you promote them on your blog and in your newsletter.

The way you make money is that when one of your visitors clicks your affiliate link (a link that is unique to you), the owner of the product you are recommending can track any purchases through your link and will send you a commission on an agreed basis.

It’s simple, straightforward, and easy to set up.

However, it does take work in choosing the right products and services for your blog. They must fit in with your aims for the blog and appeal to your audience, and you’ll also want what you are promoting to be of high quality, because if it’s not, it will reflect badly on you.

• Ad revenue/Pay Per Click

You can place suitable ads (also known as banner ads) onto your blog, in the header, footer or sidebar, or through your content.

Again, you need to carefully select the right ads that suit your audience. If you write about cake decorating, for example, any ads that promote sugar flowers or decorating equipment are likely to get clicks from your readers.

What is SEO copywriting? Copify blog
Perzon SEO (www.perzonseo.com)

You can take paid banner ads direct from companies you want to work with or sign up through an ad network, such as Google AdSense, BlogHer or Federated Media.

This works better for high-traffic sites, and you can certainly charge more for ads placed directly on your site if you have good traffic and an engaged community, but even a small site can earn some money from paid ads. It might start off as a trickle of small change, but as your site grows, it can add up.

• Selling physical products and services

Unless blogging is your business model, your blog’s main focus is to get attention for your business, and here’s where your blog can start making money for you by directing people to look at your product or service offerings.

You can also develop new products, based on what your audience wants, that fit in with your main business.

You might sell digital products, such as e-books, courses, audio books, or images; physical products such as paperbacks, gifts or clothing; or services like copywriting, web design or graphics.

Having an active and attractive blog is an excellent way to bring attention to what your business does, and to point people to your sales page.

And if you think it can’t be done, if your blog seems way too small and insignificant, read this interview with highly successful blogger Tsh Oxenreider on Entrepreneur who has some excellent advice: “Don’t compare your Chapter 1 to someone else’s Chapter 20.” Tsh also offers good advice on how to start and keep blogging here.

Blogging can be hard work. If you’re not naturally a writer, it can be an increasing struggle to continually put out excellent quality content in line with your editorial schedule.

But you don’t have to do everything yourself. When you need to get writers for your blog, you could reach out to other non-competing but complementary businesses in your field and see if they’d like to do guest posts for your blog. That way, you get regular, fresh content that you didn’t have to write. Guest blogs are an excellent way to keep your blog relevant and up to date, as well as offer a different viewpoint and perspective.

If you’re not a writer but you know your business would benefit from a blog, and that extra income stream from blogging wouldn’t hurt either, then all is not lost. You can hire a writer to blog for you, while you concentrate on the aspects of running your business that you love. And, if done well, over time, the money you make from your blog will more than cover the costs of hiring a writer.

Whichever way you choose to blog, whether you do it yourself or hire someone to write for you, the benefits of regular blogging, both in extra income and increased awareness of your business and your brand, are clear to see.

 

Image credit: Tax Credits, ‘Money Plant’

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How to get writers for your blog - Copify

How to get writers for your blog

Blogging was once a way for an individual to document their personal life in an online journal. Nowadays, running a blog is a viable content marketing strategy for many businesses.

Blogging and business: a match made in heaven

There are many benefits to owning a blog if you have a business website, such as engaging and connecting with consumers and boosting SEO so that your business can rank highly in search engines and generate leads. However, as well as having a blog for your brand, it is just as important to have fantastic writers who can create and deliver great content for your business blog in order to generate and increase consumer engagement, brand loyalty, SEO and lead generation. Many business owners don’t have the time to run a blog and that’s where the option to hire a writer (or outsource writing duties) comes in.

In addition to this, blog-writing skills are becoming much more in-demand and increasingly lucrative: Inc 5000 reported that a study found that 73.4% of employers want a candidate with strong written communication skills, and 75% of employers want a stronger focus on written communication skills at degree level. Job seekers know this, and an increasing number of them are starting blogs and looking for ways to hone their writing skills – all of which means there are many available opportunities if you are looking at how to get writers for your blog.

The ability to write to a high standard has become such a desired quality amongst many business owners because of the marketing benefits it can bring to a brand. According to the Content Marketing Institute, 76% of B2B marketers planned on creating more content this year in comparison to last year. All in all, blog writing is one of the best and most powerful marketing tools available for the promotion of your business.

As a business owner, it’s important to find the right person for your blog. But if you’re wondering how to get writers for your blog, don’t worry. We’re here are some of the best tips on how to go about it…

1. Look internally

Take a good look at the skills and talents of your team. You might have an employee who’s extremely talented at writing. Also, since many people now enjoy blogging as a pastime, you might have a worker who runs his or her own blog and is looking to take their blogging skills up a notch. The best aspect of hiring internally is that the person is much more familiar with all areas of the business and they are more likely to understand the target audience, meaning they are able to write posts that reflect that knowledge and in your company’s brand voice. Alternatively, if you can’t find anyone on your team who’ll be able to write content for your blog, then it’s best to outsource rather than risk publishing content that is either off-brand or potentially damaging to your reputation.

How to get writers for your blog - Copify
James Baker (https://bestreviewsbase.com/)

2. Hire externally

Another option to consider when searching for a fantastic blog writer is to hire externally. You may need to recruit from outside your company and create a copywriting role for potential applicants and candidates. Recruiting a full-time content writer could be beneficial as you’ll have someone in your team who is completely committed and devoted to working on the blog, meaning that you and the rest of your employees can focus on other aspects of the business. However, recruitment and training are time-consuming and costly processes. It is much cheaper to outsource tasks to a freelance blogger or copywriting agency in the long term, saving you money which would be better invested in running your business or other marketing efforts.

3. Find blog writers on freelance websites

There are a plethora of freelancer websites on the internet where you can find a wide variety of freelance writers available for hire. You can even find niche content writers and SEO experts for your blog. By hiring a writer via a freelance website, you won’t have to spend time and money training them as they are likely to be an expert in their field and you can hire a freelance writer that fits well within your budget. However, recruiting via a freelance website has a few downsides, such as the fact that you will have to deal with a lot of administrative duties, and you’ll have to spend time vetting potential candidates before hiring the right one.

4. Find blog writers on social media

Social media is a powerful marketing tool, but it’s also a great resource for finding prospective blog writers. It’s easy to find copywriters on social media and it’s a great way to try to gain an increase in engagement, especially if the prospective blogger has a high number of followers, impressions and engagement on their channels. However, finding blog writers yourself again means implementing a process to find the right candidate, and that takes up a lot of time.

How to get writers for your blog - Copify
Esther Vargas (Flickr)

5. Invite guest contributors to blog for your website

Getting guest posters on board to write for your blog is a great way to get fresh content, and it’s also a way to gain content for free! This technique is recommended since it rewards upcoming writers with experience, can attract a new audience to your site, and you can usually exchange content in return for a reciprocal link (and gaining backlinks is an excellent way to boost your search engine ranking). However, bear in mind that using guest bloggers means time will have to be spent on managing content: approving pitches, suggesting blog post ideas, implementing deadlines, editing and proofreading, providing feedback, etc. Also, guest posting doesn’t guarantee regular content, which is something your blog needs to keep it consistent and boost SEO.

6. Use content creation agencies

Outsourcing blog content to a copywriting and content creation agency is one of the most effective ways to get expert writers for your blog, and it comes with so many benefits. First of all, copywriting agencies take full responsibility for the entire content creation process, from hiring and assigning work to paying writers. Copywriting agencies recruit and hire professional writers – the best of the best – so by outsourcing your blog to an agency, you will be sure to receive high-quality content in a short amount of time as there is usually a quick turnaround and tight deadlines that all writers must adhere to.

Outsourcing to an agency gives you flexible options too: you can order as little or as much content as you want, from one-off posts to regular packages – which is great as it keeps your blog active and consistent. You can also provide your own feedback and reject content if it’s not up to your requirements.

How to get writers for your blog- Copify blog
James Baker (https://bestreviewsbase.com/)

Best of all, it saves you time and money in the long run, which makes it all worthwhile. By using a content writing agency like Copify, everything is taken care of on your behalf so you don’t have to worry about the writing processes. This means that you can have peace of mind and you can focus entirely on running your own business while content is delivered for your blog. It’s a win-win situation and a winning solution for you and your business!

 

Image credit: WOCinTech Chat, ‘wocintech (microsoft) – 177’

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How to increase WordPress blog traffic

WordPress is by far the most used content management system on the planet. An incredible 76.5 million blogs are hosted on the site, with 50,000 added every single day.

Setting up a WordPress blog is the easy part; establishing yourself as an authoritative voice and attracting visitors to your site requires dedication, know-how and, most of all, patience. In this post, I’m going to outline five ways you can increase traffic to your WordPress blog, starting with organic traffic.

Optimise your posts for SEO

There are a number of ways you can optimise your blog posts so they perform as well in the SERPs as possible. As a bare minimum, Pauline Cabrera of TwelveSkip recommends:

• Including a ‘short, unique and relevant’ meta title and description to convey to your audience what your post is all about.
• Setting up Google Authorship so your audience can put a credible face to your name.
• Using a plugin such as YARPP to display relevant content; ideally, you want visitors to stay on your site for as long as possible.
• Making use of the category and tag functions in WordPress – use appropriate tags so those searching for the terms you use in your content can find you more easily.

WordPress is renowned for its selection of free plugins, and there are several you can use to optimise your posts so they’re easier to find. We use Yoast SEO, a particularly handy tool, which allows you to check how search engine friendly your content is, before you actually post it.  The plugin incorporates a traffic light rating system  when analysing your content for things like placement of keywords, number of outbound links and difficulty of reading, and also allows you to easily customise your title and meta description. The more green lights you get, the better optimised your post is.

Content analysis via the Yoast plugin
Content analysis via the Yoast plugin

Regularly share on social media

Social media is vital in showcasing your content to a wider readership. A couple of weeks back we shared 10 ways you can use social media to build your blog audience – tailoring content for specific platforms, using share buttons to allow users to disseminate your posts and automating updates are the key take aways.

Again, there are a number of plugins that can help with this, including Simple Share and Digg Digg.

Don’t just share content once. As Matt Lindley of Verve Search highlights, “companies aren’t sharing their blog content nearly as much as they ought to.” Think about it: you’ve just spent a couple of hours writing content, formatting it in WordPress and tweaking it for SEO. Are you really going to tweet a link to it once at midday and then leave it at that? What about people who aren’t online at that time?

Consider incorporating Derek Halpern’s 80/20 rule. Halpern says “it’s smarter to find another 10,000 people to consume what you’ve already created as opposed to creating more”, so broaden your reach as much as you can by scheduling tweets to appear at different times of the day and finding snippets you can share across LinkedIn and other sites. Garrett Moon of Kissmetrics provides this handy social sharing schedule as a starting point.

Explore guest posting opportunities

This is an effective way of increasing traffic to your blog, and it works both ways: actively search for guest posting opportunities on relevant authority sites and also invite influencers and thought leaders in your industry to write posts for your own blog.

Kristi Hines of Kissmetrics suggests that “there are three main goals for guest blogging.” You want to position yourself as an authoritative figure in your industry, hence the importance of finding a relevant site to post to; you want the readers of the site you’re guesting for to come back to yours for more and you want to get backlinks to your site so Google realises you know what you’re talking about.

Make it clear you accept guest posts from bloggers on your own site by including an open invitation ‘write for us’ page somewhere in your layout. Building relationships with other bloggers allows you to tap into their (hopefully sizeable) social media following, and benefit from a fresh perspective on your blog subject.

Ensure your site is fast and mobile-friendly

This might sound obvious, but that doesn’t mean you should rest on your laurels. As Megan Marrs points out, “visitors aren’t going to wait around for your blog to load”; they’ll simply go elsewhere. Similarly, if they’re browsing via mobile, as 80% of web users do, they’ll want a site that reads easily on a smaller screen and doesn’t take ages to load images and videos.

These issues are easily remedied: use Google’s PageSpeed Insights tool to get an idea of how well your site is performing in terms of speed and install the Jetpack plugin to help create a mobile version of your blog.

Interact with your audience

Whether you’re responding to comments on a post on your own blog, offering your insight on another blogger’s piece or replying to a tweet, people like to know that their voice is being heard and their opinion addressed. Actively invite comments at the end of your posts and follow Moz’s tips on ‘comment marketing.’ As this post suggests, “participation can yield awareness and branding to the blog’s audience”, while “comments with links, especially those that are well-written and enticing will result in visits.” You should also participate on online question and answer sites, such as Quora and StackExchange: again, well-written answers to users’ questions will, at the very least, introduce your name to a new audience, but hopefully users will appreciate the insight you give and will click on to your blog for more.

Increasing traffic to your WordPress blog isn’t an exact science, and your level of success will largely depend on your industry and the level of competition. Keep coming up with quality, relevant content, apply the tips above and you should start to see results improve sooner rather than later.

Image courtesy of Cristian Labarca.

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How often should I update my blog?

A good company blog has many benefits, from increasing traffic to building your site’s authority in your field. The general consensus is that the more often a company posts, the more traffic they gain, but is there such a thing as blogging too often? Do the rules change for different companies of varying sizes? Here are seven things to bear in mind when considering how often you should update your company’s blog.

1. Think about what the aim of the blog is

First and foremost, think about what you want to achieve with your blog. You may be a small start-up looking to attract your first customers, or a more established SME looking to cement yourself as an industry thought leader. Clearly outlining the purpose for creating a blog will help to determine how often you should update it.

2. It’s simple; blogging more means more traffic

The results gained from HubSpot’s well-known and often referenced blogging frequency report on how often companies should blog are difficult to ignore; generally, companies that blogged more enjoyed more traffic, whether they were a fledgling start-up, a mid-weight SME or a global business.

Not only do regular updates keep you at the forefront of your target audience’s minds, old content can continue to generate leads, and creates more opportunities for you to be found online.

3. Know when enough is enough

It’s important to know when to stop blogging. Although lots of fresh content is good, too much may actually discourage audience engagement, or switch them off when they tire of being bombarded with content.

Think about the size of your company, and use this to decide how often you should post. Larger companies tend to blog more often, at a minimum of once a day. This is because they have a much larger audience, so if one post doesn’t appeal to one reader then another one will; there will always be someone reading every post. However, smaller companies don’t always have such a large audience, so this approach may not work for them.

Update your blog regularly, but if you don’t feel like your company needs to post on a daily basis, perhaps post once or twice a week instead.

4. Get into a routine that you can maintain

In order to reap the rewards of having a blog, commitment is needed to update it regularly. This begins by getting into a routine, which will help you to set aside specific time to work on the blog without allowing other company commitments to take over.

Observe your analytics to find out when your site receives the most engagement, and time your posts around that. Then realistically consider how often you can post new content, and start as you mean to go on. Don’t set a target you know you will find difficult to achieve, as this will make blogging feel like a burden.

When you have chosen the most suitable time to update your blog, make sure to keep posting at that time as readers will come to expect the delivery of new content. Ensure your blog remains updated, otherwise regular readers may be discouraged from returning to your site.

 

Updating-your-blog-frequency

5. Keep up the hard work

Results don’t happen overnight, so don’t make the mistake of expecting too much straightaway. It could take weeks, maybe months of regular blogging before the level of traffic on your site increases, but it will be worth the extra effort.

6. Quality and quantity

Even though you should post regularly, you should only update your blog when you have quality content to publish. A lack of insightful posts could drive readers away in search of something more meaningful elsewhere.

Make sure to spend time researching your subject matter, and checking the content multiple times. Something as simple as spelling mistakes or a few misplaced commas will make your blog seem less professional and tarnishing your image.

7. Review and improve

Always refer back to analytics after posting so you know whether your strategy is working. You may find that you’re experiencing less engagement or less traction than desired, so you may want to scale back your number of posts. Or, you may find that lots more people are reading your blog than expected, so it therefore makes sense to produce more content to keep up with demand. Tailor future posts in accordance with the data to maximise traction and engagement. Striking the right balance is essential.

Takeouts:

– Always have a clear idea about what you want your blog to achieve, and maintain a steady routine when posting.
– Think about the size of your company and use this to decide how often you should post; larger companies tend to produce more content to keep up with a higher demand.
– Whatever happens, always ensure your content is of the highest quality, and offers something genuinely insightful that your audience can use.
– Persevere if improvement in traction and engagement levels is gradual rather than instant.
– Always pay attention to your metrics, as these provide all the information you will need to know when to post, and how often.

By following these steps, you will be well on the way to increasing traffic, encouraging customer engagement and building your site’s authority.

photo credit: mac image via photopin (license)

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