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What is a content creation company: A complete guide

Behind every great piece of content is a great content creator. Find out more about the role of content creation companies…

Using different types of content creation is essential for your business to thrive. It optimises your content so that it reaches the right target demographic and ensures your brand is consistent across all media channels.

There’s a lot to consider when creating content for your website or campaigns, and that’s where content creation companies come in. In this article, we explore the role of the content creation company, the services they offer and outline how content creation works and why you might wish to consider it.

Table of contents

  1. What is a content creation company?
  2. Examples of content creation services
  3. What do content creation companies do?
  4. Why hire a content creation company?
  5. The takeaway

What is a content creation company?

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A content creation company is a firm that specialises in designing and producing quality audio, visual, and text content. They distribute this content through various mediums on behalf of the individual or business that employs their services. They aim to help clients inform and educate their audience and increase engagement between them.

Content creation companies are well-versed in content marketing and know how to generate materials that resonate with a specific audience and brand. Beyond designing and producing content, these companies may also implement SEO practices and monitor social media and website metrics. Continuous tracking allows content creation companies to work alongside you to further optimise content based on real-time data, such as pay per click ads and page traffic.

Examples of content creation

There are several types of content that these companies may create to optimise your website or channels for your target demographic.

Some content creation examples include:

Infographics

An infographic includes data visualisations and imagery on a specific topic. They have minimal text and are designed to present information in an easy-to-understand way. Content creation companies may use infographics to share insights with customers while creating eye-catching content.

Landing pages

A landing page is a standalone web page that a consumer visits by clicking on a link from an email or other digital location. Landing pages are usually geared towards a specific keyword, location or product/service. A content creation company employs local SEO practices to ensure the page reaches the right audience.

Read More: What are the key components of a landing page?

Videographic content

It’s been reported that 97% of online marketers and consumers find that videographic content helps customers understand their products. Videographic encompasses any content format that features a video – such as vlogs, live videos, virtual reality, and animated GIFs. Video content is a great way to show the face behind a brand and promote campaigns.

Blog posts and long-form pieces

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Blog posts are the most common form of created content. In fact, 55% of online marketers reported that blog content creation is their top inbound marketing priority. Blog posts consist of any articles, guides, or news pieces published in the blog section of a company website. Designed to be insightful rather than overtly sales-y, they help customers find the information they need and want to read while getting to know your brand.

Social media posts

Social media posts are primarily used by content creation companies to grow a brand’s following and customer engagement on social networks such as Twitter, Facebook, Instagram, and LinkedIn. This example of content creation is inexpensive since it doesn’t cost anything to create an account or post on these channels. Another social media platform expected to rise in 2022 is TikTok, a video creation platform that’s witnessed a 61% increase in mentions year on year.

Read More: How does social media support content marketing?

Email marketing campaigns

Email marketing is the use of email to promote a company’s products or services. Content creation companies create quality content that’s deployed over email at specific times or to specific customers. These emails usually contain special discounts, new product information, and gated content.

What else do content creation companies do?

As well as actually creating the content, there are additional services that a content creation company can offer your business or brand to help your content perform better. They may work with you throughout the whole campaign or business development process to understand your marketing aims and continuously monitor content performance.

Some of these additional services include:

1. Define content goals

Content creation companies can help you develop specific, measurable, attainable, realistic, and time-bound (SMART) content goals for a specific marketing campaign. Some common goals include generating more leads from email campaigns, increasing web traffic, or boosting online sales. By helping you define your goals, content creation companies can ensure every piece of content they create helps you achieve them.

Read More: What is the goal of content marketing and how do you achieve it?

2. Develop a strategy

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Content agencies often help businesses develop a strategy to roll out their content, which may be underpinned by keyword research. Conducting keyword research allows content creators to better understand their target audience and market sector and find the best opportunities to create targeted content online. It provides insight into what queries or topics your target audience is searching on Google and the top-performing competitors for these queries. Creators can form a list of keywords and base content around them.

3. Create buyer personas

Research into a target audience helps content creators design a buyer persona. This is a research-based profile depicting a brand’s target customer. A buyer persona is something you can consult when looking to create new content to ensure it fits with the concerns and pain points of your target audience.

4. Choose the best content formats

The type of content format you choose depends on what message you want to convey and to whom. For instance, millennials watch online videos for approximately 2.4 hours per day while Gen Z averages 3.4 hours a day. This means that video content is perhaps most useful for these demographics. A content creation agency ensures you choose the right content format for your audience and brand.

5. Promote the content

Once they create the content, these businesses work to promote it. This means consulting your advertising team and using other social media channels to get your content noticed and shared.

Why hire a content creation company?

A content creation company can help a business increase brand loyalty and awareness, and make more online sales. They comprise a team of skilled content writers, videographers, and marketing professionals that understand the importance of content marketing and the steps necessary to be successful in it.

Content creation can be a lengthy process, especially if a business is just getting started. Yet content creators can help streamline content workflows by outsourcing some of the responsibilities.

Quality content helps build trust with an audience by providing them with value. Giving consumers positive insights encourages them to share brand content and, in doing so, increase brand exposure. The business can then focus on turning these new leads into customers or clients.

The takeaway

Content creation companies help businesses or individuals grow their brand and attract more leads. In the digital age, these firms are becoming ever more important as more companies move or are spawned online.

A content agency can help you connect with your audience and present your brand in the best light, which makes them among the best allies you can have in business.

✏️Learn how to write different types of content with our content checklists. Or get in touch with us to enlist a professional copywriter.


Header image: S O C I A L . C U T

Embedded images: Arlington Research, Glenn Carstens-Peters, AbsolutVision

Emma McCabe

Emma has worked as a Content Delivery Manager with Copify since completing her BA (Hons) in English Literature and History at Lancaster University. As an undergraduate, she was a writer for the campus newspaper and started her own book review blog. She hopes to continue writing and editing in the future and increase her blogging activity.

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