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What are ghost writers? Does your business need one? And just how do you become one?

With the rise of online marketing and a need for businesses to generate more content than ever, ghost writers are becoming ever more popular. They offer business owners a lot of unique benefits and also serve as a worthwhile career for those performing the work itself. However, this begs the question, what are ghost writers exactly? When might I need to hire a ghost writer? And, how do I become a ghost writer? Let’s take a look.

What exactly is a ghost writer?

what are ghost writers Copify 2Simply put, a ghost writer is somebody who performs written work for someone else but takes none of the credit for it. This means writing any sort of content for any sort of purpose, including both offline and online publishing. The ghost writer would, of course, get paid for the work. However, this is where the motivation for the work would end as no one would know they ever wrote it. Often, the ghost writer would sign some sort of non-disclosure document stating that they could not take credit for the work produced.

Why would you want to hire a ghost writer?

Hiring ghost writers is actually a very common practice. The majority of people are unskilled in the art of writing and, as such, are much better off hiring someone to write their work for them. Even though you would need to pay for the ghost writer to do the work, the benefits of doing so would outweigh the costs. Essentially, the value the hirer gets from the work being completed outweighs any costs they need to pay the ghost writer. Here’s the sort of work a freelance ghost writer would be accustomed to doing:

  • Writing product descriptions for an eCommerce store
  • Writing blog content for a website owner
  • Writing an eBook or physical book for fiction or nonfiction
  • Producing marketing materials for an advertising campaign

How do you find ghost writers?

what are ghost writers Copify 4You can find ghost writers in much the same way you would find any sort of freelance writer. They are usually quite easy to find anywhere online, and you can tailor your search to find the exact sort of copywriter you need. This is important as ghost writers tend to specialise in certain areas and in key industries.

For example, one ghost writer might tailor their services to writing fiction, often for those in the public eye who lack the written skills. On the other hand, another ghost writer will be more adept at writing blog or social media posts for a company who specialises in health and beauty products or another might work within the B2B sector, for example. Here are 3 of the best ways to find ghost writers:

1. Post on a job board such as UpWork, Problogger and Reddit. Once freelance ghost writers find your job, they will send you a proposal and you can discuss rates of pay and their previous work experience.

2. Speak to friends and colleagues. Ghost writers are more common than you might think. As such, you might be surprised to find that people you already know have worked with ghost writers before and can recommend a good one.

3. Use a copywriting service. Here at Copify, we have a number of talented UK, Australian and US-based ghost writers who produce content for businesses all across America. By placing an order with us, you can rest assured that a qualified, professional ghost writer will do you work for you and you won’t need to worry about a lengthy recruitment process.

How much do ghost writers charge?

The amount a ghost writer charges will vary greatly. It depends on a number of factors, in particular:

  • What niche they specialise in
  • How much experience they have
  • The quality of their work
  • How in demand their services are
  • What work it is they are getting paid to do
  • How much research their role requires

The important thing to remember is that you get what you pay for with ghost writers. Cheap writers charging just 1 cent per word are likely not very fluent in English and have little experience in the field. At the same time, a writer charging 10 cents or more per word might seem ludicrously expensive.

However, you could find that the work by the more expensive writer will generate 10 times more sales and more revenue than the cheap writer. So it all depends on what you require and what your budget suits.

How do you become a ghost writer?

what are ghost writers Copify 5Perhaps you like the sound of becoming a ghost writer yourself? With the advent of the internet, it has never been easier.

30 years ago, becoming a ghost writer was limited to a select few qualified writers who would have found it very difficult to source work from clients. Nowadays, becoming a ghost writer is no different to becoming a professional writer, though there are a number of routes you can take.

Here are a few key steps you’ll need to follow:

1. Create a portfolio of work. It is advisable that you create some sort of website that will allow you to showcase the quality of your work. Find out more here.

2. Decide on your niche. It is not worthwhile being a “Jack of all trades”. Instead, becoming a successful ghost writer means deciding on exactly what sort of things you want to write about and then specialising in that field

3. Build your experience and showcase it. If you don’t have any examples of work you have done before, then draw up some content and place it on your site for potential clients to see.

4. Find your first clients. As mentioned, there are a number of ways to find ghost writers, so there just as many ways to find work. Get started by speaking to friends, family and anyone else who you think might be able to suggest you some work. Then get to work searching through job boards.

5. Sign up to Copify. If you are a talented writer and are looking to improve your skills further and earn more money now, then you might be a good fit to become a Copify writer. Click here to find out more.

 

Main image credit: Leah Kelley
Image credits: BurstSteve JohnsonStokpic

Bradley Williams

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