There are hundreds of SEO tools out there, each with different features and pros and cons.
One of the most in-demand features right now is keyword research and ideation. As Google continues to refine its algorithm, and reward those who are regularly publishing quality, relevant content, SEOs are increasingly looking to create this content on a regular basis.
Finding the phrases that people are commonly searching for when creating this content is a constant challenge, and a new platform, SEM Tool, has been designed specifically to help with this. In this review, I’ll look at the product in more detail.
The site has a clean design and a clear user interface with a box to enter your desired head search term, as well as check boxes for various different search engines and other sites. Users can search for results on the following sites:
Users can also filter results by country. To test out the tool I entered the term blog writers.
Free vs. paid features
For free, users can search for keyword ideas based on data from the sites above. For an additional fee, they can see search volume, estimated cost per click and view their domain’s position for the terms listed in the results.
Shortly after signing up, I received an email from an account manager informing me that I had received some complimentary free credits to use some of the paid features on the site, which was a nice touch and enabled me to try out some of the paid-for features.
Accessing and using the data
Once you have performed a search, you can view the results in a series of columns, which can be toggled to view data in ascending/descending order. You can also download the results in a .xls/csv spreadsheet, which enables you to manipulate the data further.
As I started out by saying, there are hundreds of SEO tools on the market, many of which contain the features of SEM-Tool.com and more. Whether or not this product will be able to compete given its fairly limited functionality remains to be seen – the addition of a more detailed Rankings Tracker and ‘Potential Analysis’ features listed on the site as ‘coming soon’ may broaden its appeal.
This is a simple, useful tool, which will be a great help to those in need of keyword ideation for content marketing. It won’t, however, replace your chosen suite of SEO tools just yet.