Persuasive content writing is a fantastic marketing strategy that can really give your business the competitive edge it deserves. When you invest in creating a variety of regular, relevant and engaging content, your audience will be educated, inspired, and much more likely to invest in your products or services (and tell their friends about them!). In more recent years, many businesses are recognising the astounding benefits of successful content writing, so you don’t want yours to fall behind. In fact, according to the Content Marketing Institute (CMI), 86% of B2B marketers are using content writing to increase brand awareness in 2020. But how do you get started?
Luckily for us, it’s possible to learn how to produce top of the range content writing simply by using online resources. This guide tells you everything you need to know about how to learn content writing online, including the best courses 2020 has to offer, and tips for how to improve your content writing from the comfort of your own home.
Why learn content writing?
To put it simply, creating great content is about sharing information about your business to ensure your success. Your audience finds this information by reading your blogs, visiting your website, and reading your social media pages. The bottom line is – your content needs to be attractive, informative and engaging, and the best way to ensure this is by learning the basics of successful content writing.
It’s not just about getting results either. You’ll also notice how much easier digital marketing becomes once you have a good grip on the tenets of content writing. You’ll learn to find a unique angle or niche, allowing your business to thrive over and above any competitors. Take a look at our blog post about the role of copywriting in digital marketing for more must-knows.
Another benefit of learning content writing that often gets overlooked is its ability to prevent any potential legal issues. In the online world, duplicate content is one sure-fire way to get your site blacklisted by Google. When you learn content writing best practice, you’ll learn to produce original content that does its job of engaging your audience, improving your search ranking, and keeping you or your business safe from claims.
Once you’ve found your niche, a good content writing course will teach you how to build engaging posts and web pages, and identify specific phrases or keywords that are widely searched online that you can incorporate into your article or blog. Read on for more suggestions on how courses can help…
Top online content writing courses 2020
With content writing becoming such a popular phenomenon, there is no shortage of online courses available. However, it can be difficult to know which ones to pick. This blog post details seven of the best content writing certifications up for grabs in 2020. Here are a few examples:
1. Skillshare’s free online creative courses bundle
Skillshare is a useful and reputable website where you will find thousands of different online courses, all taught through a basis of simple online videos. This course is ideal for both experts and beginners, explaining the basics of content writing and also any new techniques for established writers. You can see whether this course is the one for you by signing up for a free month-long trial, continuing to pay the small fee afterwards for a top-quality, affordable learning experience.
2. Udemy’s ninja writing: the four levels of writing mastery
If there is a specific aspect of content writing that you’re looking to improve, Udemy always has a course to help. This ninja writing course focuses on writing content that will get noticed, because if nobody reads it, what’s the point? You’ll be made aware of strategies and techniques for writing unique and gripping content that will grab the attention of any audience. You’ll also be taught to write blogs and marketing copy.
3. Udemy’s complete web content writing masterclass
Another useful course from Udemy is their content writing masterclass, which covers practically everything you need to know about creating content, from blog posts to ad copy, to e-commerce, and much more. The course also has a focus on SEO and how to write blog posts that are SEO friendly to boost your audience and reader numbers.
Learn content writing online for free: our tips
Good news – not all online content writing courses cost. You can become a master of content creation by enrolling on one of the many free courses available. Or, there are plenty of skills you can learn off your own back. Have a read of our blog post on how to learn content writing skills for free for our best hints and tips.
Enrolling on a course is a great way to start learning content writing online, but there are also things you can start doing before this.
1. Get used to researching
If you’re not a fan of researching, we’re sad to say that you’ll never learn to be a good content writer. To gain new ideas, it’s essential to research what’s already out there, so you can figure out a unique angle. It’s never too early to get used to browsing the web for topics and tips.
2. Be aware of different writing styles
Content writing may be your focus, but you can home in on this further. Are you interested in blogging? Writing articles? E-commerce? Each variety of content writing requires a different style, and it’s highly important to recognise what type of writer you want to be, and when this is appropriate. Take a look at this article for guidance.
3. Find your unique style
Once you’ve decided what type of content writer you want to be, you need to go one step further and find your niche. Your writing style should be your identity – this way, even if a topic has already been covered, it will benefit from your own original take.
Benefits of learning content writing online
Considering the Covid-19 pandemic, we all appreciate the ability to learn online. However, this isn’t the only benefit, and the advantages of learning online will exist even after the pandemic has passed.
If you opt to enrol on an online content writing course, one of the best parts is that it can be done at your convenience. It can also be done alongside your day job.
As writers, we often find that our creativity is at its peak when we are alone or in a specific environment, which can depend on the individual. Learning online means that our writing can be done anytime, anywhere.
The beauty of the Internet is its speed. You can expect much quicker or perhaps even immediate responses and feedback, meaning you can generate better skills and a wider understanding of what an audience wants to read.