In today’s instalment of our Brand Awareness Essentials series, we’re providing you with a crucial piece of information:
How to increase company brand awareness.
So, you’ve set up your company. You may have even started to advertise your brand. If you think the hard work is over, think again! Even if you have already established a level of company brand awareness, this can always be increased. The globe’s biggest brands didn’t stop when 10 people recognised their brand – they went the extra mile to ensure hundreds of thousands of people worldwide would immediately associate their brand with their products.
How to increase company brand awareness: table of contents
- What is brand awareness?
- Why is brand awareness important for your company?
- How to increase company brand awareness with inbound marketing strategies
i. Content marketing & distribution
iv. Social media
- How to increase company awareness with social media
ii. 10 top tips
What is brand awareness?
If you’ve been following our Brand Awareness Essentials series, you should already have a good idea of the brand awareness definition. However, for those who are new here, have a read of this definition from Taboola:
“Brand awareness is the way in which consumers recognize and remember your business. The greater the brand awareness you have, the more audiences will be familiar with your logo, messaging, and products.
This definition is broad, but so is brand awareness. It’s an all-encompassing term for how aware and informed people are about what your brand has to offer.”
In simple terms, the clue is really in the name. If your brand awareness campaigns are successful, people will be aware of your brand. Brand awareness ensures customers will invest in your company, which is the ultimate goal.
Why is brand awareness important for your company?
So, you’re here to find out how to increase company brand awareness. But why? Well, brand awareness is hugely important for your company’s success.
Fact: a consumer will not make a purchase from a company they don’t trust. As the use of technology continues to increase, this is becoming even more true – consumers are much more sceptical about the legitimacy of a company. In fact, a survey has shown that 81% of worldwide consumers agreed that brand trust is a deciding factor when they decide to make a purchase. Use your brand to connect with your target market – people are more likely to buy from a company they are aware of, so make sure to spread the word.
Once you feel you have increased your company brand awareness, you’ll want to measure this success. However, as a starting point, you need to understand how to measure the success of someone else’s brand. It’s quite simple; the more likely you are to associate a brand with their products, the more successful their brand awareness is. Brid.TV provides us with a good analogy:
“An excellent example would be that of Google. How many times a day do you say or think about Googling something? Probably at least a dozen! And how many times do you say you’re going to look something up on the internet? Likely much less! Do you see what we mean?”
The more aware people are of your company’s brand, the higher your commercial value. Not only are your sales likely to increase, but consumers will also be prepared to pay more for your products and services.
How to increase company brand awareness with inbound marketing strategies
Inbound marketing strategies can include anything from blogs, to SEO, to events – essentially anything that will increase company brand awareness and attract new customers. If you’re looking to increase brand awareness using inbound marketing, Protocol80 helpfully breaks this down into 4 categories:
Content marketing & distribution
- Producing regular content which is optimised for SEO
- Interactive content
- Email taglines
- Guest blogs
- Industry partnerships
- Involvement in community events
- Limited time
- Memberships with benefits
- Daily posts on various platforms
- Social ads
- Social contests
Did you know that inbound marketing goes hand in hand with social media? Find out more in one of our latest blogs.
How to increase company brand awareness with social media
As mentioned above, social media is a huge factor in allowing you to increase your company brand awareness. If you give your brand a hard push on various social media platforms, you’ll absolutely start to see results. According to a survey, 25% of small businesses don’t plan to use social media. If this includes you, we urge you to reconsider!
Benefits of using social media
Yes, there are numerous ways to increase your company brand awareness, so why use social media?
It generates leads
If you use social media correctly, you can easily generate leads straight to your website or e-commerce store. Include links to any relevant blog posts or web pages whenever you post – it really is that simple.
Generate ideas for inbound marketing
Unsure what else to write about on your blog? Not sure what your customers are looking for? Consider creating a social media survey or poll – this will allow you to understand your target market’s interests as well as what is currently on trend.
If you’re looking for a cost-effective way to increase your company brand awareness, social media is probably your best bet. It’ll cost you pretty much nothing, unless, of course, you opt for sponsored advertising techniques, which are still relatively cheap.
10 tips for using social media
Using social media can be incredibly effective, however, it’s important that you do it right. Here are 10 top tips for increasing company brand awareness with social media:
- Do plenty of research on your target audience
- Make sure your social media content is relevant, interesting and keeps customers engaged
- Be interactive with followers
- Respond to feedback and comments
- Drive traffic through email lists
- Collaborate with influencers and brands
- Advertise your social media accounts
- Create a niche and stick to a theme
- Use hashtags where possible
- Invest in sponsored ads
Want to find out how to create a brand awareness campaign on Facebook? With 2.89 billion users worldwide, we cover everything you need to know in the 4th instalment of our Brand Awareness Essentials series.
How to increase company brand awareness by enlisting professional help
As you’ll now be aware, creating quality content for websites and social media channels is an integral part of increasing company brand awareness.