In today’s digital world, customers expect more from businesses. Not only do businesses face customer demands for better, faster services, they also face increasing demands for online content that informs and engages their audience. For example, in the space of a month, a business may need to produce content for several new webpages, sales copy, weekly blog posts, an advertisement and a newsletter, at a bare minimum.
On top of the high volume of content, customers also expect all written content to be of the highest quality. It is not enough for a business to simply produce a webpage, the webpage must be clear, engaging, entertaining and informative. Not to mention, optimised for SEO. Experts predict that SEO can take between 12 and 104 hours per week. For businesses of all sizes, they simply do not have the time or personnel to dedicate to creating and optimising content.
The answer? Hiring a content writer.
There are many benefits to hiring a copywriter, providing you employ the right content writer for your business.
Just some of the benefits you will experience when you hire a content writer include:
• Higher customer satisfaction rates
• Stronger customer retention and conversion rates
• Solidified brand and company identity
• Increased free time for your in-house employees
How to hire a content writer in 6 easy steps
1. Establish your content needs
Before you begin your search for a content writer or creative writing agency, you must first establish your needs. Brainstorm the types of content you require for your business and then distil and summarise the information from your brainstorm. For example, you may determine that you require weekly blog posts that are SEO optimised, social media copy that is focused on customer outreach and email copy to address specific conversion rate problems, such as cart abandonment. Only once you have established your own needs, can you find a content writer who is able to meet them. If you do not determine your requirements, you may be overwhelmed at the variety of content and writing services open to you.
2. Advertise your content
Once you have a clear idea of the content you require, you can begin to connect with content writers. If you require a large quantity of copy, you may wish to look for a copywriting service, as a team of copywriters will be better suited to handle large, regular content orders.
Connecting with a writing service such as Copify, for example, is an easy and effective way to advertise your content needs to a network of approved writers. Copify is more cost-effective than hiring a full-time in-house employee and much simpler than hiring a freelance writer externally.
If you have any more questions about how to hire a content writer, get in touch with Copify directly.
3. Ask for a sample
When you start communications with a content writer or content writing service, they should be more than happy to provide you with a sample of their work. You may wish to ask for a sample of a webpage or an introduction to a large order you require. You should note, however, that the majority of copywriters work on a freelance basis, meaning their time is their income. For this reason, you should not always expect to be given a free bespoke sample, but the copywriter may be able to deliver the sample at a reduced rate as it is your first order.
4. Check references
As well as creating sample content for you, a copywriter should be able to provide you with references and a portfolio of their past work. This will give you the opportunity to see if the writer’s style matches your requirements and learn from their previous clients how well they are able to do things such as meet deadlines and follow briefs accurately. If an individual writer or agency is unwilling or reluctant to share their references and portfolio with you, they should be avoided at all costs.
Checking the references of a writer will also help you determine whether or not a writer is compatible with your audience. If, for example, your target audience is 20-30-year-old women, you do not necessarily have to hire a 20-30-year-old female writer, but you must ensure the writer can create content that appeals to this demographic naturally. The beauty eCommerce website, BeautyBay, for example, have optimised their blog and social media presence to appeal to trendy makeup fanatics through their online written and visual content.
5. Note their enthusiasm
During all communication between yourself and a writer, or a content sales team, note how enthusiastic, accommodating and responsive they are. If a writer fails to respond to you in a reasonable time frame and sends blunt replies, or worse, a response littered with typos, it is a good indication that they may not be a professional content writer you can trust. It is essential you find a content writer who is just as enthusiastic about your brand as you are. This will ensure the content they produce for you will meet your needs.
6. Create a schedule and budget
Once you have had successful communications with a content writer or content writing service, you can explain your budget to the writer and create a content schedule. For example, you may begin by placing an order of a fortnightly blog post and increase this to a weekly blog post if the content meets your standards and is successful.
It is always advisable to leave some room in a content schedule for unplanned work. For example, the launch of a product may be brought forward, meaning you need a new product webpage, sales copy and eCommerce description earlier than expected. Leaving room for flexibility in your content schedule will allow you to accommodate this easily. This will also allow your content writer to accommodate other clients and benefit from a flexible working schedule.
Follow the above steps and you’ll soon find a content writing service that perfectly meets the needs of your business. Good luck with your search!