Blogging was once a way for an individual to document their personal life in an online journal. Nowadays, running a blog is a viable content marketing strategy for many businesses.
Blogging and business: a match made in heaven
There are many benefits to owning a blog if you have a business website, such as engaging and connecting with consumers and boosting SEO so that your business can rank highly in search engines and generate leads. However, as well as having a blog for your brand, it is just as important to have fantastic writers who can create and deliver great content for your business blog in order to generate and increase consumer engagement, brand loyalty, SEO and lead generation. Many business owners don’t have the time to run a blog and that’s where the option to hire a writer (or outsource writing duties) comes in.
In addition to this, blog-writing skills are becoming much more in-demand and increasingly lucrative: Inc 5000 reported that a study found that 73.4% of employers want a candidate with strong written communication skills, and 75% of employers want a stronger focus on written communication skills at degree level. Job seekers know this, and an increasing number of them are starting blogs and looking for ways to hone their writing skills – all of which means there are many available opportunities if you are looking at how to get writers for your blog.
The ability to write to a high standard has become such a desired quality amongst many business owners because of the marketing benefits it can bring to a brand. According to the Content Marketing Institute, 76% of B2B marketers planned on creating more content this year in comparison to last year. All in all, blog writing is one of the best and most powerful marketing tools available for the promotion of your business.
As a business owner, it’s important to find the right person for your blog. But if you’re wondering how to get writers for your blog, don’t worry. We’re here are some of the best tips on how to go about it…
1. Look internally
Take a good look at the skills and talents of your team. You might have an employee who’s extremely talented at writing. Also, since many people now enjoy blogging as a pastime, you might have a worker who runs his or her own blog and is looking to take their blogging skills up a notch. The best aspect of hiring internally is that the person is much more familiar with all areas of the business and they are more likely to understand the target audience, meaning they are able to write posts that reflect that knowledge and in your company’s brand voice. Alternatively, if you can’t find anyone on your team who’ll be able to write content for your blog, then it’s best to outsource rather than risk publishing content that is either off-brand or potentially damaging to your reputation.
2. Hire externally
Another option to consider when searching for a fantastic blog writer is to hire externally. You may need to recruit from outside your company and create a copywriting role for potential applicants and candidates. Recruiting a full-time content writer could be beneficial as you’ll have someone in your team who is completely committed and devoted to working on the blog, meaning that you and the rest of your employees can focus on other aspects of the business. However, recruitment and training are time-consuming and costly processes. It is much cheaper to outsource tasks to a freelance blogger or copywriting agency in the long term, saving you money which would be better invested in running your business or other marketing efforts.
3. Find blog writers on freelance websites
There are a plethora of freelancer websites on the internet where you can find a wide variety of freelance writers available for hire. You can even find niche content writers and SEO experts for your blog. By hiring a writer via a freelance website, you won’t have to spend time and money training them as they are likely to be an expert in their field and you can hire a freelance writer that fits well within your budget. However, recruiting via a freelance website has a few downsides, such as the fact that you will have to deal with a lot of administrative duties, and you’ll have to spend time vetting potential candidates before hiring the right one.
4. Find blog writers on social media
Social media is a powerful marketing tool, but it’s also a great resource for finding prospective blog writers. It’s easy to find copywriters on social media and it’s a great way to try to gain an increase in engagement, especially if the prospective blogger has a high number of followers, impressions and engagement on their channels. However, finding blog writers yourself again means implementing a process to find the right candidate, and that takes up a lot of time.
5. Invite guest contributors to blog for your website
Getting guest posters on board to write for your blog is a great way to get fresh content, and it’s also a way to gain content for free! This technique is recommended since it rewards upcoming writers with experience, can attract a new audience to your site, and you can usually exchange content in return for a reciprocal link (and gaining backlinks is an excellent way to boost your search engine ranking). However, bear in mind that using guest bloggers means time will have to be spent on managing content: approving pitches, suggesting blog post ideas, implementing deadlines, editing and proofreading, providing feedback, etc. Also, guest posting doesn’t guarantee regular content, which is something your blog needs to keep it consistent and boost SEO.
6. Use content creation agencies
Outsourcing blog content to a copywriting and content creation agency is one of the most effective ways to get expert writers for your blog, and it comes with so many benefits. First of all, copywriting agencies take full responsibility for the entire content creation process, from hiring and assigning work to paying writers. Copywriting agencies recruit and hire professional writers – the best of the best – so by outsourcing your blog to an agency, you will be sure to receive high-quality content in a short amount of time as there is usually a quick turnaround and tight deadlines that all writers must adhere to.
Outsourcing to an agency gives you flexible options too: you can order as little or as much content as you want, from one-off posts to regular packages – which is great as it keeps your blog active and consistent. You can also provide your own feedback and reject content if it’s not up to your requirements.
Best of all, it saves you time and money in the long run, which makes it all worthwhile. By using a content writing agency like Copify, everything is taken care of on your behalf so you don’t have to worry about the writing processes. This means that you can have peace of mind and you can focus entirely on running your own business while content is delivered for your blog. It’s a win-win situation and a winning solution for you and your business!