If you’re looking to improve the quality of your web content or other offline marketing materials, then finding a freelance writer can be a great way to go. In fact, publishing regular content on your site is important, and a study by Hubspot found that publishing content 16 times per month can drive almost 4 times more traffic to your site than to your competitors. With so many different freelance writers available, you can be sure to find one with the experience you need and who is passionate about your industry. So, to help you get started, here are 7 great places to find freelance writers.
1. Online marketplaces
One of the most popular ways to find freelance writers is to head to an online marketplace, such as Upwork, Fiverr, and Freelancer, where talented freelancers post their skills. Here, you can then search through to find different writers who you like the look of. You can either hire them immediately or strike up a conversation to discuss their skills in more depth.
Many writers also include examples of their past work as well as reviews from previous customers. This is invaluable as marketplaces can be a mixed bag at times so it allows you to vet writers to ensure they are up to the task at hand.
2. Job boards
If you have the time to rifle through lots of CVs and proposals, then using job boards is another way to find freelance writers. On job boards, you write up a summary of what you are looking for and then ask potential writers to respond. It saves you the effort of sourcing individual writers and then asking them one by one if they are interested.
This way it places you in the driving seat as you get to select who you might be interested in and to discuss things further. But, as mentioned, you are likely to receive through a lot of proposals, many of which will be easily dismissable. There are a number of potential job boards you can use, and some of the most popular include Craigslist, Reddit and Blogging Pro.
3. Google for independent writers
Google is the go-to place to search for anything these days, so if you don’t mind spending a little more, why not use it to find yourself a writer? Just go ahead and type in the sorts of services you are looking for, such as “digital marketing freelance writer”. You can then scan through and directly find companies and individuals who specialise in writing about your niche.
Better yet, you can assume any individuals you find have a good depth of understanding around SEO. Being able to rank for phrases like this is not easy, as they are very competitive. The fact that their company ranks highest shows they have put work into their own content plan and know what works.
4. Speak to contacts
Of course, one of the best ways to find a freelance writer is to use the old-fashioned method of speaking to people you know. If you know other people in your industry and have a good working relationship, then you can ask them if they have a freelance writer they could recommend. It’s not the quickest way to find writers, but you never know what they might come back with.
Using this method has a few obvious benefits as well. If you hire via the other methods mentioned, then you are going off what others have reviewed online. Though such reviews are generally very accurate, you can never be too sure. However, if a friend or colleague is personally recommending a writer, then you can be better assured that they are indeed up to the task.
5. Reach out to your favourite bloggers
Perhaps one of the most underrated methods used to find freelance writers is to reach out to bloggers directly. If you are passionate about your industry, then no doubt you keep abreast within recent news and developments. This would mean regularly reading certain blogs and also reading the articles published by major publications like Forbes or Inc.com.
Over time you will likely start to recognise the same authors cropping up. So, why not reach out to them directly? They are the authoritative voices in your industry and you already know how good their work is. Sure, you might find their rates to be slightly higher due to their reputation, but it’s hard to put a price on top quality writing.
6. Social media
Social media is a powerful tool for achieving a lot of daily business tasks. And it just so happens that finding freelance writers is one of those tasks. In fact, doing so is incredibly easy and it’s best to use Twitter or LinkedIn to start off with. Simply log into your profile and search for “Freelance Writer”.
The suggestions it will come back with are people who have this as their job title. Better yet, the initial results to come back will be people who are most closely linked to your own inner friendship circles. Therefore, you can speak to mutual friends and ask for introductions. You can then also scout them out online beforehand to check that they offer the sort of writing services you require.
Ultimately, knowing how to find freelance writers comes down to experience and trying the different methods above. Once you work on a few platforms and try out a few different writers, you will soon get a feel for what quality to expect. Afterwards, you can then build working relationships with a few key writers who you know can consistently produce the sort of work you require.
7. Content agencies
Another great way to find freelance writers is to use the service of a content agency, like we offer here at Copify. We have a whole host of freelance writers who have experience writing across all sorts of industries. This includes things like travel & tourism, business, digital marketing and interior design. Our professional writers are well-versed in producing all sorts of content, from web pages to blog content.
The benefit of working with Copify is that you don’t need to rifle through loads of writers to find the right one. Instead, our writers see your jobs and then pick the ones that best suit their skills. Your content will also be vetted internally to ensure it’s up to scratch. Over time, as you become accustomed to certain writers, you can then choose to work with them exclusively. Want to find affordable freelance writers? Get started here.
Main image credit: Tim Gouw
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