A website is a great marketing tool for businesses. However, after creating your website, you must promote it to raise awareness and drive traffic. In this post, we’ll be looking at digital marketing strategies you can use to promote your website. Read below for six tips on how to do digital marketing of a website in 5 easy steps.
Table of contents
- Perform a website design review
- Optimise your website for SEO
- Create quality content for your website
- Use PPC to reach more customers
- Promote your website on social media
How to do digital marketing of a website in 5 easy steps
There are a few crucial steps when it comes to marketing your website digitally. Let’s run through them one by one:
1. Perform a website design review
Before investing in any marketing campaigns, take some time to review your website to ensure that everything is organised and in place. Website design and organic search performance are intrinsically linked, which means that design affects how well your website performs.
If you want your website to rank high in search engine result pages, look into the following aspects:
Google are keen on providing the best user experience, and therefore, websites with slow page speed will have a harder time ranking at top results. Ideally, your website should load in 1-2 seconds.
With mobile usage surpassing desktop, you must ensure that your website is accessible to mobile users. This is also one of Google’s ranking factors, meaning that your website’s compatibility with mobile affects your search rankings.
For obvious reasons, Google will not promote your web content if your site lacks the required security measures. Therefore consider moving your site to HTTPS.
Remove any design elements that add complexity to your website. Users should be able to navigate through your website easily across all possible devices.
2. Optimise your website for SEO
Search engine optimisation (SEO) is the process of improving your website to rank higher on search engine result pages, thereby increasing organic traffic. It is one of the most effective digital marketing methods, and when done right, it continues to pay dividends over time.
There are different approaches to SEO:
This type of SEO focuses on optimising web pages for specific keywords to improve visibility and increase traffic. It involves creating in-depth quality content and optimising your title tags and meta descriptions.
This involves all activity that takes place outside your website with the potential to affect your search engine rankings. It focuses on building credibility and authority, which helps your website rank higher on SERPs. Examples of off-page SEO include link building and guest blogging.
This type of SEO focuses on how your pages are coded. It helps improve the crawling and indexing of your website by search engines by improving speed, URL canonicalisation, compressing images, etc.
3. Create quality content for your website
When marketing your website, you are promoting the content on the site. Therefore, content marketing is part of the process regardless of what types of digital marketing tactics you use.
Content marketing is intertwined with SEO, social media marketing, and PPC advertising. The purpose of content marketing is to help you create and distribute relevant and valuable content in order to attract and retain a clearly defined audience. But how do you go about it?
Create a content marketing strategy
Your strategy should define your business goals and how your content will address them. In this case, the ultimate goal is to increase traffic to your website, so you should tailor your content towards that.
Conduct keyword research
Keyword research helps you find out what your target audience is searching for and how to rank for those keywords. There are several keywords research tools that you could use, including Google Search Console. Ahrefs Keywords Explorer, Google Keyword Planner, SEMrush Keyword Magic Tool, etc.
Find out how to do SEO research in our blog post.
Decide on content types
Blogs are an essential part of your content marketing strategy, but they are not the only type of content you can use. Ebooks, whitepapers, infographics, and videos are also great channels, and they deliver strong results.
4. Use PPC to reach more customers
While SEO offers long-term results, it takes to work. Gaining a decent amount of followers on social media organically also takes time, so if you want faster results, PPC advertising may be your only solution.
PPC is an online advertising model that allows advertisers only to pay when a user clicks on their online ad. There are two types of PPC ads you can use when marketing your website:
This form of advertising allows you to pay search engines like Google for ad placements on SERPs. The cost of the ad is determined by a combination of factors, including keyword competition, quality score, bidding strategy, etc.
This method displays sponsored content on different social media platforms with the goal of increasing brand awareness and driving more traffic to your website. Facebook ads are the most popular form of paid social, but Instagram and LinkedIn ads are also effective.
Both methods are effective, but be careful not to spend money on advertising without a return. Learn more about PPC in this article from Jeff Bullas to see how you can improve PPC performance and get the most out of your advertising campaigns.
5. Promote your website on social media
Businesses cannot afford to go without a social media presence in today’s digital age. Integrating social media into your content marketing strategy is a surefire way to drive traffic to your website and generate leads for your business.
There are several social media platforms on the market today, so the first thing you should do when getting started is deciding which platforms make the most sense for your business. For example, B2B businesses thrive on LinkedIn and Facebook.
Once you decide on which platforms to join, create accounts. Ensure that you keep usernames the same across the board and include your website’s URL address in your profile.
Consistency is key to growing your social media following, so ensure that you post regularly and be sure to include links to your site in the post copy.
✏️ Find out more about content creation for social media on our blog.
Header image: Priscilla Du Preez