It’s 2021, and having an online presence is crucial for business success. Your website needs to reflect your brand, showcase your products and services, attract leads, engage customers and drive sales. But how much does it cost to market a website?
How much does it cost to market a website? Table of contents
- The importance of an online presence
- What is website marketing?
- Types of websites
iii. Small business
- Ongoing marketing costs
- Marketing strategies
The importance of an online presence
While 51% of small businesses increased their online interactions in 2020, statistics show that many are still lacking a website. In fact, this was as high as 36% in 2020. Of this, 29% said they planned to build and market a website in 2021. If this includes your business, what are you waiting for?
Many small businesses are unsure or afraid of how much it costs to market a website – well, we’re going to tell you everything you need to know in this article.
What is website marketing?
Website marketing means…
‘Prompting a business website in order to bring in more visitors.’
Ideally, these visitors should be people who are likely to utilise your products and services, which is achieved by using the correct marketing strategies. Successful marketing should allow your website to be seen on the first page of Google search results. This is achieved by producing engaging and interesting content, optimising SEO and posting on social media.
A good marketing website might include an online store, a blog, social media plugin, sales pages, and should always be mobile optimised – these days, people are rarely away from their phones!
How much does it cost to market a website? Types of websites
If you’re new to the world of digital marketing, you may be unsure where to start. First, it’s important to identify what type of website you require for your business before you can consider any marketing strategies. Websites can cost anything from £200 to £10,000, so it’s important to make the right choice.
In general, there are 4 types of websites to choose from: basic websites, e-commerce websites, small business websites and bespoke websites. Each will involve various marketing costs, so we’ve included some of the details below:
A basic website tends to have no more than 5 pages and will function very simplistically. Basic websites are ideal for businesses who are wanting to showcase their products and services in a simple manner and receive enquiries through their website. According to Expert Market, a basic website will cost between £200 and £500 to design and £3-£55 to market.
An e-commerce website is an obvious choice if you want to showcase your products and allow customers to buy online. However, the costs are extremely varied depending on how many products you wish to stock and how much marketing you intend to include on the site itself. For example, some e-commerce sites will be simple online stores, while others will include other marketing strategies such as blog posts. Experts estimate that e-commerce stores will cost between £1,000 and £2,500 to create, with marketing costs ranging from £10 per month to £400+.
Small business websites
If you’re a small business looking for slightly more than a basic website, you’ll need a small business website. These tend to be richer in features, and therefore slightly more expensive. You’re looking at £500-£1000 in design costs and a further £3-£75 depending on the nature of your marketing strategies.
Larger businesses – you’ll need to consider a bespoke website. While all websites are bespoke to some extent, small business websites don’t tend to be database driven. Obviously, costs will vary massively in this case, and you can pay anything from £2,500 to £10,000 for the design. Luckily, marketing costs tend to remain similar no matter how big your website is, so we’re still looking at around £400 per month as a maximum figure.
How much does it cost to market a website? Ongoing marketing costs
As we’ve mentioned, there are various costs to take into account when it comes to creating a business website. On top of your initial design cost, you should also consider hosting and domain names, SEO and content. Content marketing strategies encourage people to visit your website and ultimately invest in your products and services. So, what are your options, and how much does it cost to market a website?
Website marketing strategies
There are a huge number of marketing strategies to choose from, all of which will vary cost-wise. We’ve noted some of the most popular options below…
Advertising, especially pay per click advertising (PPC) is a great way to get your business seen by hundreds of thousands of people online. This includes Google Ads, Facebook Ads and Microsoft Advertising, providing immediate traffic and relevant leads. According to Vertical Leap, the average cost per click (CPC) for a Google Ad can range from 48p to £1.95. This will depend on your business sector, for example, legal and healthcare sectors see much a higher CPC than cafes and restaurants.
Research shows that in general, the average SME will spend up to £8,000 on Google Ads. While this may sound like a large figure for a small business, it’s important to remember that marketing drives sales, which leads to profits.
Blogging is a great way to drive your website traffic, build trust with your customers and demonstrate your industry-related expertise. Blog content can be shared on social media platforms which allows you to reach out to new customers and keep your existing audience engaged. Find out more about the benefits of blogging for businesses in this Hubspot article.
If you’re running a business, it’s unlikely you’ll find the time to write regular and relevant blogs for your website. Plus, it’s important that blogs optimise SEO wherever possible, so it’s always best to hire a professional.
Bottom dollar options
There are plenty of low-cost marketing options out there if you’re working on a budget. For example, Fiverr has a network of writers specialising in various languages, some of whom start from as little as £3.80.
If cost isn’t as much of an issue, you also have the option to hire an agency or freelancer. However, you should be aware that freelance costs can vary dramatically based on experience. For example, some of the more expensive freelance copywriters and digital marketers can charge over £500 for a day’s work.
Want the best of both worlds? At Copify, we offer a wide range of affordable and flexible content writing services, completed by a network of approved copywriters.
Header image: Domenico Loia