Chasing the Algorithm: Smart SEO or Hopeless Effort? Rebecca Weeks – BrightonSEO Roundup

A client challenge:

7 months
52 keywords
No on-page optimisation

2 routes

Good SEO
Black hat

Wrote lots of copy for placement on Page Rank 2-4 sites

Then Google released updates:

Venice – showed results based on searchers location.

Panda – penalised poor site content, couldn’t control.

Penguin – penalised black hat practices. 80% exact match anchor links caused rankings to drop. OMD switched to brand + anchor, more variation.

Without good content you will only close the gap.

Best practice SEO is not always possible – in this case don’t do it.

Chasing the algorithm is a hopeless effort.