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BrightonSEO – Tony Samios – Actionable content marketing and strategy

BrightonSEO – Tony Samios – Actionable content marketing and strategy

tony1Marketers use content marketing as a means of achieving various different marketing goals.

Steps of planning content marketing campaigns:

– Understand objectives, benchmark, review existing content and landscape.

– Understand audience and their personality and specific likes/dislikes. What are their purchasing habits, skills, pain points etc.

– Identify gaps – what content do you already have, what is required?

– Try and get inside customers needs and give them something that they want and need.

– Outline standards and consistency in style, meta data, keywords, call to action etc.

– Build and army of contributors

– Identify a workflow – who will produce/own/promote content.

– Repurpose content  – reuse and recycle wherever possible.

– Build content.

– Make content easy to share.

– Do something different.

Martin Harrison

Works at Copify

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