Brighton SEO – Paul Madden – Link building that seemed like a good idea at the time

Paul is a former professional spammer (his words), now a carbon neutral linkbuilder!

Link building tactics that have historically worked:

• Article marketing
• Link directories
• Network blogs
• Forum profile spam

– Google now assigns a negative value to these links.

– Things to look for in a cleanup – All of the above.

– Reinclusion requests have included perfectly legit links.

– Old links can hurt you.

– Cleanup works – Penalty removal means EVERY bad link.

– Don’t build links while under a penalty.