– Good content rises to the top, regardless of where it comes from!
– In Spain, Government officials use Twitter to report issues.
– One moment can create loads of opportunities – Andy Murray winning Wimbledon used by Adidas and Morrisons to engage with social audiences.
– Twitter has 15million UK users!
– 1billion tweets every 2 days in the UK.
– Big, predictable moments happen every day, e.g. shopping. Brands can join the conversation with content.
– Twitter Amplify can be used to ad targeted adverts to content.
– TV ads can be synced with Twittter ads in the US.
– The path to realtime marketing is about leveraging everyday moments.