Brighton SEO – Jennifer Sable Lopez – The ins and outs of testing social

– Testing social is hard – understanding when and how you get the most social engagement is difficult.

– Everyone wants and easy answer.

– Moz tweet links to blogs at certain times of the day to test engagement levels.

– You can use Follwerwonk to schedule tweets to go out when users are online.

– Twitter analytics is a good place to start, but far from comprehensive.

– Pagelever and SimplyMeasured can help you to monitor trends.

– Moz found that by changing the time when blog content published has impact on engagement.

– Moz found that photos get the more engagement than links.

– Sprout Social is a good tool for tracking reach.

– Google Ripples helps you to find influencers and the times when they are sharing your content.

– Moz followers more engaged during the week rather than at the weekend.

– Test. Figure out what works then test again.