In the digital age, marketing is evolving at a ridiculous pace, with new platforms, tools and tactics popping up all of the time. However, although traditional methods are slowly being phased out, the underlying strategies used in digital marketing remain the same. Therefore, it has never been more important to develop a solid understanding of the fundamental strategies behind marketing, and the best way to do this is to follow the advice of some of the most successful marketers in the world. With this in mind, if you’re looking for the best book for marketing beginners, read on.
What’s the best book for marketing beginners? Here’s 12…
In The Complete Guide for Beginners to Learn Content Marketing And Strategies, David Miller gives you all the information you need to write persuasive content and set up effective marketing campaigns. Providing detailed examples and insider secrets, other topics covered in this book include the basics of marketing, content promotion, audience persona discovery and SEO opportunities.
2. Valuable Content Marketing: How to Make Quality Content Your Key to Success by Sonja Jefferson
Valuable Content Marketing is an award-winning guide which shows you how to create and share the right type of information for your target audience. From blogs, websites and white papers to newsletters, videos and tweets, this book has step-by-step action lists, quick tips, new ideas and goal-driven chapter summaries for beginners and more experienced marketers alike.
3. Everybody Writes by Ann Handley
In Everybody Writes, marketing veteran Ann Handley lays out the lessons and rules marketers should apply to online content, including web pages, blog posts, emails and social media updates. Considered a go-to guide for attracting and retaining customers, Ann offers advice on how to write better, best practices for creating trustworthy content and tools to help you get the job done.
Chad S. White offers a step-by-step guide to email marketing, covering 150 best practices and providing strategic frameworks for long-term success. As well as helping readers to interpret channel, campaign and subscriber metrics, this book ensures you understand the factors which cause email providers to block senders and how to craft effective subject lines.
5. Email Marketing: 22 Ways to Supercharge your Emails by Jack Stone
Promising to boost your email engagement levels and revenue by as much as 300%, Jack Stone provides 22 ways to maximise your sales and engagement levels. As well as listing the steps you need to take and providing some really helpful examples, you can learn how to craft killer calls to action, grow your email list and convert more browsers into buyers.
6. Email Marketing for Profit: The Ultimate Guide by Jason Morgan
An experienced marketer, Jason Morgan offers detailed advice on all aspects of email lists, including how to gain new customers and clients, ways to use your list to increase revenue and influence, mistakes novice email marketers make and essential quick-growth strategies.
Social media marketing
Gary is an entrepreneur, speaker and author who grew to prominence after launching a multi-million dollar wine TV series on YouTube. With millions of followers across Instagram, Twitter and YouTube, Gary offers valuable insight into how to amplify a brand, detailed guidelines on the biggest social media platforms and innovative tips to enhance your social media strategy.
8. The Social Media Marketing Workbook: How to Use Social Media for Business by Jason McDonald
A social media expert with experience in Google AdWords and SEO, Jason shares step-by-step tips on how businesses can use social media marketing. Considered the ideal book for social media marketing beginners, The Social Media Marketing Workbook explores promotional strategies for LinkedIn, Facebook, YouTube, Twitter and Instagram, touching upon content marketing and building a successful business marketing plan.
From growth to advertising: a selection of books which cover multiple strategies
Ryan Holiday believes that a successful marketing strategy is not always about spending the most money, which is why Growth Hacker Marketing teaches readers how to use the power of growth to push their businesses forward. Taking the complex field of growth hacker marketing and turning it into an easy-to-read guide, this is the perfect book if you want to create buzz around your brand.
10. How Brands Grow: What Marketers Don’t Know by Bryan Sharp
How Brands Grow by Bryan Sharp provides evidence to some of the key questions marketers ask every day. Covering issues such as how advertising really works, how brands grow, which customers matter most and how loyalty programs really affect trust, it is the first book of its kind to present these questions with context and explores their meaning in detail.
11. The 22 Immutable Laws Of Marketing by Al Ries and Jack Trout
Considered two of the world’s most successful marketing strategists, Al Ries and Jack Trout use their wealth of experience to identify and explore the rules which govern the marketing world, including leadership, perspective and unpredictability. Each chapter covers real-life marketing campaigns that have succeeded and failed, with the authors providing insight into what they believe would have worked better.
12. Purple Cow by Seth Godin
Seth Godin is renowned for publishing books which have changed the way people think about marketing, and Purple Cow is no exception. Teaching generations of readers how to spread powerful ideas, Purple Cow offers insight into companies such as Apple, Logitech, Krispy Kreme and Starbucks, inspiring you to rethink what your marketing is really saying.
Ultimately, for a marketer to be successful, they need to get the basics right before focusing on a particular strategy. Why not get started today with some of the tips and tricks shared by these top marketing gurus? If you think you’ve found the best book for marketing beginners among this list, take a look at our favourite copywriting books as well.