5 main benefits of a company blog: Table of contents
1. 5 main benefits of a company blog
i. Establish your company as an authority in your industry
ii. Boost your Search Engine Optimisation
iii. Connect with your target audience
iv. Build on relationships with your audience
v. A new avenue to generate leads
2. Bottom line
If you are operating your own small business, you may be mulling over the idea of adding a blog to your company website. If your only stumbling block is the question of whether or not it’s worth the effort, let us assure you the answer is yes! There are many benefits of a company blog, and posting regularly is a relatively easy and inexpensive way of enhancing your inbound marketing work. It can help drive traffic to your site, improve your SEO and ultimately attract more potential customers, and you don’t even have to write the posts yourself.
If you are still on the fence about whether or not blogging lives up to the hype, let’s take a look at some key statistics:
- According to research, consumers are 131% more likely to make a purchase immediately after consuming educational content at an early stage in the content journey.
- Companies which regularly blog experience 97% more inbound links than their closest competitors who don’t blog.
- Websites with a blog have an amazing 434% more indexed pages than their blogless counterparts.
- Of the people who share posts, 94%, do so because they feel that content will be useful to others.
The statistics don’t lie. If you don’t have a blog for your company website, you are doing yourself out of a lot of important opportunities to get noticed and earn new customers. Here are the main benefits of a company blog:
5 main benefits of a company blog
1. Establish your company as an authority in your industry
No matter the size of your business, you have the power to build a reputation and trust within your industry. The way to do this is by providing a wealth of valuable, expert information, and there is no better place to do this than your blog posts. By consistently posting quality, valuable content, you will earn a reputation as a ‘go-to’ resource for reliable information, and this can tremendously increase your conversion rates.
If you are a small business in need of credibility in order to compete with larger companies, building this kind of reputation is essential. If you don’t have the time or the skills to consistently write high-quality content, you can hire the services of a professional copywriter to handle that for you. It’s an affordable way to get the content you need, and the ROI makes it particularly worthwhile. You simply need to give the writer a comprehensive copywriting brief to get them started.
2. Boost your Search Engine Optimisation
Google is constantly evolving, and the general trend is towards fresh, valuable content for the searcher. Blogging is an excellent way to consistently deliver new content that your audience will want to consume. By blogging regularly, you will be giving Google and other big search engines additional content to index. This creates more and more opportunities to focus on those all-important keywords that will help you climb the rankings in search engine results.
Another bonus is that you will find yourself earning quality backlinks as other websites start linking to your blog posts. This really boosts your SEO profile, because Google considers backlinks as an endorsement of your website’s status as a source of valuable information.
3. Connect with your target audience
By posting regularly on your blog, you show that your business is made up of real people. Adding a human touch to your brand helps your prospective and current customers establish a connection with your brand, something that outbound marketing techniques can’t achieve.
It takes skill to put across the human touch in an effective, professional way through your posts. You want to communicate the personality, vision and corporate standards of your company, and a professional copywriter can help with this. Experienced writers know how to incorporate a brand’s tone of voice and style into content, which will add a deeper layer to every blog post you publish.
4. Build on relationships with your audience
Blogging enables you to make a direct connection with visitors to your site. This is accomplished by adding calls to action (CTAs) or encouraging your readers to engage at the end of each post. A simple question about the blog post’s subject matter can get a conversation started, and people will feel compelled to engage by leaving a comment.
If you review and respond to the comments your readers leave, you can create a real rapport with your audience. This can help build trust with potential customers, and also provide priceless insights into the sorts of things your customers want. There is plenty of advice online about creating calls to action, or a professional copywriter could use their skills to do it for you.
5. A new avenue to generate leads
Your blog can be leveraged to capture emails from interested leads. This is achieved by asking them to subscribe to your blog, and giving them a compelling reason to do so. Once you have those emails, you can use them in your marketing efforts to increase your touchpoints. This way, your subscribers will always be notified when you post something new on your blog, AND the door is open for email marketing promotions. Through email marketing, you can:
- Promote your business
- Connect with customers
- Alert subscribers of new products/services
- Send out special promotions
The more frequently you connect with a lead, the better the chances of them being converted into a customer. Of course, it takes finesse to keep up this kind of communication without becoming annoying, and that’s another area where a professional copywriter can be of assistance.
The bottom line
Failing to have a company blog is not going to single-handedly kill your business. But having one could single-handedly propel your business to new levels of growth and revenue. Blogging is a proven, powerful way for companies to boost their presence and increase the effectiveness of their marketing. A lack of writing skills should not be a barrier to you keeping up a regular company blog. The experts are professional copywriters, and their services can be acquired in affordable ways to achieve a massive ROI.
If your company doesn’t currently have a blog, make it your number one priority today! Sign up now at Copify.