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Beginner’s guide: How to market my ecommerce store in 4 steps

If you’re new to the world of ecommerce, one of your first questions will be along the lines of ‘how to market my ecommerce store’. Being a newbie can feel challenging, but it can actually be a blessing in disguise when it comes to marketing.

When you’re a newcomer, you’re open to all sorts of ideas, ready to devote time and budget to your marketing. That said, you will need some guidance to direct your creativity towards your goals. In this article, we will look at some powerful tips to market your ecommerce store.

Table of contents

  1. How to market my ecommerce store in 4 steps
    1. Build a community
    2. Content is king
    3. It’s all about traffic
    4. Find influencers with a similar target audience
  2. Final word

How to market my ecommerce store in 4 steps

Follow our 4 steps for how to market your ecommerce store to drive sales:

1. Build a community

One of the fundamental considerations should be building a community around your brand. This will only happen over time, perhaps through a Facebook Group, but it will provide fast access to a core group of people who are your target customer.

Community building works best when combined with content marketing, which we’ll look at below. You could produce content that promotes your Facebook Group, for example. Then, keep that group engaged by sharing more content that you create, like live webinars or Facebook Live videos.

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Another way to offer value to this community is to make it a place where users can quickly get answers to questions about your products. It needn’t be expensive to build this kind of community – we’ll talk about how content marketing can be done on a budget in the next section.

2. Content is king

Content marketing can be a powerful tool to drive traffic to your ecommerce store. The first step is to choose your content type and learn how to get optimal results from it. From there, focus on creating lots of high-quality content in that format.

As a newcomer to ecommerce, you will probably be the one creating all your content. Decide what you are most comfortable doing – it could be:

  • Blog posts
  • Videos
  • Podcasts
  • Memes
  • Polls

Don’t stick to one format – try to cover a few different bases, such as your website, guest posting on other sites if possible, and social media.

Once you have settled on the type of content you want to create, it’s time to start creating. The content needs to be engaging, so focus on developing evergreen, high-value content that covers issues your market cares about. This will provide a steady flow of traffic and build awareness of your brand.

Think about in-depth blogs, guides/tutorials, podcasts or videos. These can provide a wealth of value to your audience. Consider the market your ecommerce store serves – what can you do to help them? What sort of advice do they need? How can that content trigger interest in your brand?

This is the process for generating long-term awareness, but the alternative is to get a spike in traffic through viral content. This tends to be through sharing content that is funny, weird, exciting or extreme, but always relating to your products.

Viral content is valuable, but it is very different, focusing on making an impression rather than educating. It’s best to have a mix of these strands in your marketing strategy.

Creating viral content is not easy – you will need to do something exceptional. Something that grabs people’s attention, like the Beans on Weetabix post from earlier this year.

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Bonus tip!

Another form of content is the user-generated kind. This is where you encourage members of your community (see above) to become brand ambassadors and share content relating to your products. This can create trust in your brand and showcase exactly what your product does for people.

3. It’s all about traffic

Your ultimate goal is to drive sales, but this starts with driving traffic. Shift your focus to increasing traffic instead of sales and this will help fuel your creativity for ways to market your ecommerce store.

DIY marketing strategies tend to require you to think outside the box in order to get attention. You can worry about optimising content and sales funnels later; first, you need people coming to your store by viewing your content.

This doesn’t mean you shouldn’t put in some basic elements to please the search engines and convert readers, but to get anywhere you need traffic to eventually be able to collect data on what’s working and what isn’t.

4. Find influencers with a similar target audience

Influencer marketing can generate insanely positive results when done correctly. It will cost money, but the return on investment (ROI) can be well worth it.

Influencer marketing can trigger other forms of powerful marketing, such as word-of-mouth and brand-related searches. These are great drivers of traffic and sales, and influencer marketing can be the most effective way to generate it.

Influencer marketing is all about finding individuals with a large audience that is a good match for your own. Think about:

  • Bloggers
  • YouTubers
  • Instagram influencers
  • Podcasts
  • Streamers

It may not be a quick process to find the right candidate, but the work is worthwhile. Select a few candidates and evaluate factors like audience size and engagement levels. Engagement is key, because this means the audience genuinely responds to what it is seeing – so prioritise engagement over things like follower counts and views.

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Once you find the right influencers, you need to make them an offer. You could propose sponsoring a show/blog/instagram account, meaning they will mention you in their content or share your link in their bio.

You could also provide the influencer with a coupon code they can share with their audience, or an affiliate deal that enables them to earn money for conversions they drive.

Final word

The answer to ‘How to market my ecommerce store’ is complicated and challenging. But it is not an insurmountable challenge. Use your creativity and follow the advice in this guide and you should start to see some results.

Think big, but don’t set your sights too high too soon – it will start slowly and build up over time. Remember, focus on traffic – when you set yourself the goal of capturing attention, you will think more about where and how your audience spends time. This will help you think about how you can direct them to your store.

The quality of the content you create will be the difference between getting lots of visitors and getting next-to-none. Take the time to create real value for your audience and they will start to notice you.

✏️  Want to go further? Get in touch with us for SEO optimised ecommerce content writing services, or find out which is the most SEO-friendly ecommerce platform

Header image: Bench Accounting

Embedded images: Sticker Mule, JESHOOTS.COM, Mateus Campos Felipe 

William Milton

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