When's the last time you checked in with your digital marketing strategy? Brush up on the top trends for 2022...
Category - Social Media
Wendy WoodheadHow to write effective Facebook Ad copy
Get your products in front of the right people with targeted Facebook Ads.
Rachel Hyland5 of the best Christmas social media campaigns all wrapped up
Running a social media campaign at Christmas is a great way to engage your customers' attention and earn your spot under the Christmas tree.
Alison FordyHow to build an eCommerce Christmas campaign that will boost your sales
Having a solid ecommerce Christmas campaign will help you see off the competition this year and reap the rewards.
Gill FernleyIs social media inbound or outbound marketing?
Understanding how social media fits into the scope of marketing can help you make a success of it. Find out in our guide...
Megan Taylor
How does social media support content marketing?
Find out why you need to incorporate social media posting into your content marketing strategy
Ben Hamilton
Beginner’s guide: How to market my ecommerce store in 4 steps
If you’re new to the world of ecommerce, one of your first questions will be along the lines of ‘how to market my ecommerce store’. Being a newbie can feel challenging, but it can actually be a...
William Milton
Brand Awareness Essentials: 4. How to create a brand awareness campaign on Facebook
Wondering how to create a Brand Awareness Campaign on Facebook? We cover everything from adverts, to budgets, to publishing in our latest brand awareness essentials instalment.
Kate Spurdens
Brand Awareness Essentials: 2. How to improve brand awareness online
Next in our Brand Awareness Essentials series, we explore how to improve brand awareness online, including why it is important and how to engage and connect with your customers.
Tiegan Mehmi
Does social media marketing work in the b2b marketplace and how can you make it work for you?
Wondering whether social media marketing works in the B2B marketplace? We explore the benefits of social media marketing, plus, find out how you can make it work for your business in our latest blog.
Vicci Noreiko
What is content creation in social media?
Over the years, social media has evolved into an unchartered, innovative technology that is used by more than 55% of the world’s population as of 2021. Its influence on and opportunities for the marketing industry are...
Emma McCabe
How to market a B2B service in the digital age
In the digital age, the world of B2B marketing strategies has changed completely, and the question of how to market a B2B service has also evolved, with a far greater emphasis on online marketing, and far less on making...
Rebecca Gardom
What is an online content developer and what do they do?
Where would the world be without content? Consider all of the things that you read on your favourite websites and where that meaningful content comes from. It is the humble online content developer that is responsible...
Bruce Orrock
How to market dropshipping websites: 10 tips for success
Dropshipping has boomed over recent years, allowing anyone to become an entrepreneur easily online. But if you’re wondering how to market dropshipping websites, for yourself or a client, this post takes a look at...
BloggingContent marketingNewsOnline PRPopularSearch Engine OptimisationSEO ToolsSocial MediaStartupsWordPress
What is data driven content marketing?
You might think blogging and posting on social media is enough. But if you’re not measuring the insights available and optimising your future content accordingly, you’re not getting the biggest return from...
The missing link: How does PR support content marketing?
Public relations and marketing are often seen as two sides of the same coin. But in reality, they have slightly different objectives though can be used to complement each other. In this article, we’ll look at the...
How to make a content marketing plan: 8 steps to success
A successful content marketing plan will promote your business to the right people so you can increase leads and convert them into sales. However, developing an effective content marketing strategy can be challenging...
What is brand awareness, what does brand awareness do and how do you increase it?
Brands are powerful. They represent a company, its ideals and what it stands for in the minds of consumers. The goal of any business is to get people talking about them – not just through their products but also...
Why is social media an important part of inbound marketing?
When it comes to marketing your product or service, there’s such an abundance of tools at your disposal that it can feel impossible to know where to concentrate your time, energy, and resources. After all...
Kayla Jenkins
What are inbound marketing channels?
If you’re a business looking to improve your accessibility and visibility for audiences online, then inbound marketing is an excellent approach. If you want to find out more about what inbound marketing actually...
How to do social media marketing for b2b – and why you need to do it
Social media marketing is no longer a ‘nice to have’, it is a must for any business, no matter the size or audience. Social media has proven to be an effective and low-cost way of getting your message out...
12 tips on how to become a blog writer
Knowing how to become a blog writer can seem like a daunting process, and it’s difficult to know where to start. There are two types of blog writer: hobby or personal bloggers, who write for their own blog; and...
How to become a freelance content creator
Becoming a freelance content creator is a great career move for someone who has a passion and impulse for finding the best words that fit together but who wants the flexibility of managing their own time. Unfortunately...
10 social media tactics every blogger should employ in 2020
Nowadays, perhaps one of the biggest hurdles bloggers face in social media is the pressure to keep up. This is because platforms’ algorithms continuously innovate and user behavior constantly changes — as a...
Larry Kim
Where can I write my own blog?
In this increasingly digital age, blogging has steadily been growing in popularity. Today, blogging has evolved from simply being a casual hobby and now offers many keen writers a way to earn a living. But with this...
Vanessa Adamko
How to build your blog audience: 12 steps to success
Maybe you’ve been working away, uploading a blog post every other week but you feel like you’re speaking to a room with no one in it? Sadly, you probably are. Don’t get me wrong, that’s not necessarily because your...
What does it take to become a writer?
Are you creative, have a passion for writing and have an excellent grasp of spelling and grammar? Then becoming a copywriter could be for you. Copywriting is a flexible and potentially lucrative career that could enable...
Jessica Brown
10 ways to use social media to build your blog audience
In this post, I'm going to show you 10 easy ways that you can utilise various social media platforms in order to drive traffic to your blog and grow the size of your audience.
Martin Harrison
How to automate your social media marketing
I have developed a simple and effective way of automating your social media updates and I'm going to share this with you in this post.
8 ways to increase traffic using social media
If you want to increase traffic using social media, read on to discover our top tips.
Amy Callaghan
10 easy content marketing strategies for small businesses
Content marketing can be a challenge, even for businesses with big budgets and plenty of resources. For small businesses, it can seem like an impossible task. That doesn't mean you shouldn't try though, as a little...
Cat Huntington