Public relations and marketing are often seen as two sides of the same coin. But in reality, they have slightly different objectives though can be used to complement each other. In this article, we’ll look at the...
Category - Social Media
Wendy WoodheadHow to make a content marketing plan: 8 steps to success
A successful content marketing plan will promote your business to the right people so you can increase leads and convert them into sales. However, developing an effective content marketing strategy can be challenging...
What is brand awareness, what does brand awareness do and how do you increase it?
Brands are powerful. They represent a company, its ideals and what it stands for in the minds of consumers. The goal of any business is to get people talking about them – not just through their products but also...
Why is social media an important part of inbound marketing?
When it comes to marketing your product or service, there’s such an abundance of tools at your disposal that it can feel impossible to know where to concentrate your time, energy, and resources. After all...
Kayla JenkinsWhat are inbound marketing channels?
If you’re a business looking to improve your accessibility and visibility for audiences online, then inbound marketing is an excellent approach. If you want to find out more about what inbound marketing actually...
How to do social media marketing for b2b – and why you need to do it
Social media marketing is no longer a ‘nice to have’, it is a must for any business, no matter the size or audience. Social media has proven to be an effective and low-cost way of getting your message out...
12 tips on how to become a blog writer
Knowing how to become a blog writer can seem like a daunting process, and it’s difficult to know where to start. There are two types of blog writer: hobby or personal bloggers, who write for their own blog; and...
Tiegan Mehmi
How to become a freelance content creator
Becoming a freelance content creator is a great career move for someone who has a passion and impulse for finding the best words that fit together but who wants the flexibility of managing their own time. Unfortunately...
10 social media tactics every blogger should employ in 2020
Nowadays, perhaps one of the biggest hurdles bloggers face in social media is the pressure to keep up. This is because platforms’ algorithms continuously innovate and user behavior constantly changes — as a...
Larry Kim
Where can I write my own blog?
In this increasingly digital age, blogging has steadily been growing in popularity. Today, blogging has evolved from simply being a casual hobby and now offers many keen writers a way to earn a living. But with this...
Vanessa Adamko
How to build your blog audience: 12 steps to success
Maybe you’ve been working away, uploading a blog post every other week but you feel like you’re speaking to a room with no one in it? Sadly, you probably are. Don’t get me wrong, that’s not necessarily because your...
What does it take to become a writer?
Are you creative, have a passion for writing and have an excellent grasp of spelling and grammar? Then becoming a copywriter could be for you. Copywriting is a flexible and potentially lucrative career that could enable...
Jessica Brown
10 ways to use social media to build your blog audience
In this post, I'm going to show you 10 easy ways that you can utilise various social media platforms in order to drive traffic to your blog and grow the size of your audience.
Martin Harrison
How to automate your social media marketing
I have developed a simple and effective way of automating your social media updates and I'm going to share this with you in this post.
8 ways to increase traffic using social media
If you want to increase traffic using social media, read on to discover our top tips.
Amy Callaghan
10 easy content marketing strategies for small businesses
Content marketing can be a challenge, even for businesses with big budgets and plenty of resources. For small businesses, it can seem like an impossible task. That doesn't mean you shouldn't try though, as a little...
Cat Huntington