Paul is a former professional spammer (his words), now a carbon neutral linkbuilder! Link building tactics that have historically worked: Article marketing Link directories Network blogs Forum profile spam –...
Marketers use content marketing as a means of achieving various different marketing goals. Steps of planning content marketing campaigns: – Understand objectives, benchmark, review existing content and landscape...
– Creating video content should start with understanding your customer conversion funnel. – What are people searching for on your site and on Google? Create content around these keywords and themes. –...
– Testing social is hard – understanding when and how you get the most social engagement is difficult. – Everyone wants and easy answer. – Moz tweet links to blogs at certain times of the day to...
– Good content rises to the top, regardless of where it comes from! – In Spain, Government officials use Twitter to report issues. – One moment can create loads of opportunities – Andy Murray...
Christmas is a time for giving, but as we all know, finding the right gifts for friends and family can sometimes be a challenge. Content marketing can sometimes feel a bit like that person who’s impossible to buy for.
Content mills polarise opinion. Some people love them, others, like the newly-formed Professional Copywriters' Network, think that they're exploitative and even immoral. I'm hopefully going to debunk some of the myths...