PPC is a staple part of many digital marketing plans - but is it inbound or outbound marketing?
Category - Search Engine Optimisation
Harriet Swartout-PhipsonWhat is the connection between SEO and content marketing?
If you’ve ever researched content marketing, you’ve likely found yourself also heading down the SEO rabbit hole. And the same applies to SEO. As two areas of digital marketing that are so closely...
SEO Basics 7. How to measure SEO effectiveness
In the final instalment of the SEO Basics series we look at how to measure SEO effectiveness to keep your strategy on track and working hard.
Wendy WoodheadBeginner’s guide: How to market my ecommerce store in 4 steps
If you’re new to the world of ecommerce, one of your first questions will be along the lines of ‘how to market my ecommerce store’. Being a newbie can feel challenging, but it can actually be a...
William MiltonSEO Basics 6. What are some common SEO mistakes in digital content production?
Avoid these common SEO mistakes in our latest SEO Basics blog post and ensure your content works hard for you...
Revealed: how to check unique content online free
Ever wondered how to check unique content online free to ensure it hasn't been plagiarised? Find out how...
SEO Basics 5. Learn how to update website content online to boost your rankings
In the fifth instalment of the SEO Basics series, find out how to keep your website content fresh to keep readers and search engines happy...
SEO Basics 4. How to perform an SEO content audit
Learn how to perform an SEO content audit in this fourth instalment of our SEO Basics series.
SEO Basics: 3. Learn how to create an effective Google SEO content strategy [with template]
In the next instalment of our SEO Basics series, learn how to create an effective Google SEO content strategy - from getting started with keyword generation to measuring results.
SEO Basics: 2. How to write SEO optimised content that gets you ranking in Google
You're writing a blog post and you want to rank in Google? In our latest installment in the SEO Basics series, we show you how.
SEO Basics: 1. What does SEO content writing mean?
In this first post in our series on SEO Basics, we're going to deep dive into just what is SEO content, share some tips for best practice and four steps to get started.
How to do digital marketing for eCommerce websites
Make the most out of your eCommerce site by optimising successful digital marking strategies. We cover everything from SEO to SEM and email marketing in our latest blog post.
Bruce Orrock
Does hidden content affect SEO?
Whether you are dipping your toe into SEO (search engine optimisation) for the first time or consider yourself to be an SEO aficionado, you will most likely have heard conflicting answers to the question ‘does...
Alice Starkie
The best blogging courses
Writing is one of the most obvious career moves for talented writers, but the reason the best blogging courses are still in demand is that what it takes to run a successful blog has become a longer list than simply...
Molly Forsyth
How to market a B2B service in the digital age
In the digital age, the world of B2B marketing strategies has changed completely, and the question of how to market a B2B service has also evolved, with a far greater emphasis on online marketing, and far less on making...
Rebecca Gardom
What is an online content developer and what do they do?
Where would the world be without content? Consider all of the things that you read on your favourite websites and where that meaningful content comes from. It is the humble online content developer that is responsible...
What is lead generation in B2B marketing & how does it fit in your content strategy?
Whether you’re a startup in the B2B industry or you’re stepping into sales, lead generation is an important part of any marketing strategy. But you might be surprised to learn that lead generation is not...
How to market dropshipping websites: 10 tips for success
Dropshipping has boomed over recent years, allowing anyone to become an entrepreneur easily online. But if you’re wondering how to market dropshipping websites, for yourself or a client, this post takes a look at...
How to get into content creation: your complete guide
Do you want to get into content creation? Perhaps you’re looking for a way to supplement your income, or maybe it’s always been your dream job but life had other plans? Whatever the case may be, in this...
What is content creation in websites and what are the tips to succeed?
As more and more transactions take place online, the internet is increasingly our go-to for information, entertainment, communication and more. A business’ website is at the heart of these exchanges, and where...
What is quality content in inbound marketing and how do you provide it?
The internet is a busy place. There are thousands of blogs, websites and articles competing for your audience’s attention. If you want to get people to notice your brand, you need to provide quality content that...
BloggingContent marketingNewsOnline PRPopularSearch Engine OptimisationSEO ToolsSocial MediaStartupsWordPress
What is data driven content marketing?
You might think blogging and posting on social media is enough. But if you’re not measuring the insights available and optimising your future content accordingly, you’re not getting the biggest return from...
Copify alternatives: what’s out there?
We’ve written time and again that content marketing should be at the heart of your marketing strategy. From blog posts to targeted landing page and e-commerce copy – engaging content can inspire readers and...
Why is social media an important part of inbound marketing?
When it comes to marketing your product or service, there’s such an abundance of tools at your disposal that it can feel impossible to know where to concentrate your time, energy, and resources. After all...
Kayla Jenkins
What are inbound marketing channels?
If you’re a business looking to improve your accessibility and visibility for audiences online, then inbound marketing is an excellent approach. If you want to find out more about what inbound marketing actually...
How to do social media marketing for b2b – and why you need to do it
Social media marketing is no longer a ‘nice to have’, it is a must for any business, no matter the size or audience. Social media has proven to be an effective and low-cost way of getting your message out...
Why is goal setting important to inbound marketing?
Setting clearly defined goals is always beneficial in business. Having an objective or set of objectives to work towards is an effective motivator for your team as a whole and individual staff members. And in the age of...
Mike Whitford
What’s the difference between inbound and outbound marketing?
Marketing plays a crucial role in helping you to attract customers to the products or services you provide, so it’s vital that you are familiar with the different methods of marketing at your disposal. Knowing the...
James Preston
How does content marketing support digital marketing?
An effective digital marketing strategy helps connect consumers with your brand. It does this using various channels and activity such as organic and paid in order to drive traffic, leads, or sales. One of the biggest...
How content marketing is changing the game
The status of content marketing has changed. No longer is it a question of “should I add content marketing to my marketing strategy” but a matter of “when.” And the answer is now. To appreciate why, you need to...
Natasha Louise Colyer
SEO training for copywriters
Copywriting is about so much more than mindlessly putting words together. If you are looking to create content that impacts and connects with your readers and provides a return on investment then it is imperative to...
How to write great content for your website
Content is the most important yet often most overlooked aspect of a website. Writing content which engages your audience, encourages conversions and drives that all-important SEO and social media traffic is a constant...
How to start a blog
Whether you are a budding writer or a fledgeling startup, if you want to know how to start a blog, you’ve come to the right place. This post is the ultimate starting point, discussing everything from why...
What is an SEO copywriter?
Most businesses know that SEO stands for Search Engine Optimisation, and Search Engine Land defines it as “…the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or...
Gill Fernley
6 awesome content writing tools you should be using
Here are six content writing tools that we found particularly useful. They all prove handy at different parts of the writing process.
Sam Carney
How to become a SEO content writer
In the world of search engine optimisation, content is king. Whether you’re writing web pages, blog posts or articles, content is an important element of SEO. As Sonia Simone, the co-founder and Chief Content...
Jess Thistlethwaite
Successful search engine copywriting: 9 tips for writing great content
“One of the biggest challenges that bloggers and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people.” – Neil Patel Copywriting for search engines is all...
How to learn SEO copywriting: top tips and things to remember
Knowing how to learn SEO copywriting can be tough. With many sites offering contradictory information on the best SEO strategy, it’s a challenge writers and business owners need to overcome to optimise their...
Ruth Walbank
The benefits of content writing: A guide for content marketing newbies
If you’re a complete beginner when it comes to content marketing, it can sometimes feel like you’re fumbling in the dark. After all, it’s a completely different playing field compared to more traditional methods of...
Rob Taylor
What is SEO copywriting?
Have you sat through many a meeting listening to the head of marketing drone on about search engine optimisation? Perhaps you’re confused about long-tail and short-tail keywords? Or you just don’t know your PPC from...
6 simple tips for effective website content writing
Most businesses understand that they need to up their content game. After all, with 400 million active websites now in existence, standing out from the crowd has never been more difficult. Although effective website...
What’s the deal with duplicate content and search engines?
SEO content writing has come a long way since the days of mindless keyword stuffing and link spamming. Search algorithms have become more sophisticated and, as a result, relevant, useful and well-written content that...
Ilana Leonard
9 content idea generator tools to save precious writing time
Ideas might have grown on trees for Newton, but content marketers have to look to some other unlikely places for inspiration. If you struggle to come up with topics for blog posts and articles, you’re not alone. In...
Why hire a ghostwriter for blog writing on your company website?
It’s easy to forget about your blog. If it’s a personal blog, you might run out of time to write it, or if it’s a business blog, you might feel that it’s not adding that much to your website. If...
Anna Trogstad
How to find a copywriter for your business
Business owners need killer content to engage their readers and help them get found in the search engines. However, writing persuasive and interesting copy doesn’t come naturally to everybody, so hiring a...
How to become a freelance content creator
Becoming a freelance content creator is a great career move for someone who has a passion and impulse for finding the best words that fit together but who wants the flexibility of managing their own time. Unfortunately...
Our top 4 tips to nail great content idea generation
Whether it’s for your own use or another’s, content writing is a fulfilling career, job, hobby or essential business marketing activity that you can make work for you. The key ingredient is a passion for...
Blog writing tutorial for beginners
If you are new to online content writing or you’ve been writing for a long time but want to get back to basics, this 5-stage blog writing tutorial can help you out. From planning to sub-editing, we’ve got you...
What is the most SEO-friendly ecommerce platform?
SEO is understandably a core concern for ecommerce merchants. PPC is a reliable performer, allowing you to bring in relevant traffic in a way that’s infinitely scalable (in principle, at least), but it’s costly and...
Rodney Laws
What is copywriting in digital marketing? Here’s 5 things you need to know
At the core of any good digital marketing strategy is good copywriting. A digital marketing strategy encompasses a myriad of aspects to engage your target audience and ultimately help your business make a sale, but if...
6 things you need to know before hiring a writer for your blog
Has your glorious dream of posting fresh blog content every week that propels your site through the rankings started to feel more like a nightmare? Then it’s time to think about hiring a writer for your blog. But while...
What is SEO content writing?
In 2020, 55% of marketing executives said on-page content development was the most effective SEO tactic, while 93% of online experiences were reported to begin with a search engine. With these statistics in mind...
What is the purpose of a company blog?
Blogging, when done correctly, serves as a highly valuable source of information for internet users around the world. Whether they’re looking for a how-to guide, an in-depth tutorial or they simply want the answer...
The top free content writing tools you’ll ever need
As the digital world speeds up, it can feel as though you’re trying to stay afloat on a never-ending wave of content creation. So how do you stay focused? How do you provide excellent copy? And how do you come up with...
5 main benefits of a company blog
5 main benefits of a company blog: Table of contents 1. 5 main benefits of a company blog i. Establish your company as an authority in your industry ii. Boost your Search Engine Optimisation iii. Connect with your...
Here’s why the top companies outsource content writing to the pros
Here’s why the top companies outsource content writing to the pros: Table of Contents Why outsource content writing?i. A great foundation to build fromii. Free up timeiii. Tap into another’s expertiseiv. The...
5 travel copywriting examples that prove you should hire a pro
If you want to be competitive in the travel sector, whether you’re an airline, hotel or other travel business, you must work hard to produce content that is valuable to customers. You need your content to be...
Successful blogging in 12 simple steps
Whether you wish to begin blogging as a hobby or are developing a blog for your business, there are multiple reasons why blogging could be beneficial for you. It is important to note, however, blogging is not quite as...
Why you need a copywriter (whether you know it or not)
Have you ever heard the phrase ‘content is king’? With the digital boom, it’s a statement which has never been truer. But where does all of this content come from, and how can your business leverage the power of content...
What’s the difference between a content writer and technical writer?
These two career paths may seem quite similar on the surface, but technical writing and content writing are based on two very different concepts, even if their work processes overlap. If you’re interested in...
How to define copywriting skills
When it comes to successful copywriting, there’s no one way to define what makes it good. This can quickly become frustrating, especially when you’re looking to improve your skills and produce better copy...
Vanessa Adamko
How to build your blog audience: 12 steps to success
Maybe you’ve been working away, uploading a blog post every other week but you feel like you’re speaking to a room with no one in it? Sadly, you probably are. Don’t get me wrong, that’s not necessarily because your...
What does it take to become a writer?
Are you creative, have a passion for writing and have an excellent grasp of spelling and grammar? Then becoming a copywriter could be for you. Copywriting is a flexible and potentially lucrative career that could enable...
Jessica Brown
8 rules to follow when writing for the web
If you’re writing for the web, rather than for print, it’s a whole different ballgame. If someone picks up a book, you know they want to read it, and they’ll most likely start at chapter one and work their way in order...
How to write an article for website publication
If you’re not familiar with content writing, you might not realise that there are completely different approaches depending on whether you’re writing a press release, sales copy, a website page, or an article for a...
How to learn content writing in 9 simple steps
Deciding you want to write for a living is a bit like going back to school. You’ll need to be serious about your ambitions, cultivate your creativity and put in the time and effort required if you’re to make a success...
5 tips for writing a web page that your visitors will love
The requirements of writing content for a web page can vary greatly, all depending on the nature of the web page itself. It could be a landing page designed to inform the visitor of what you do and give them a reason to...
Bradley Williams
What is website copywriting?
So, you want to be a copywriter. But just what is website copywriting? It’s crucial you find out because writing for websites and other online products is going to be a huge part of what you do. Small businesses...
Francesca Ross
How to write website content for SEO: everything you need to know
When you are building a website, the large, blank spaces can look intimidating if you are not used to producing online content. The quality of the content depends on the way in which you are able to convey the aims of...
Felicity Box
What is website content writing? The ultimate guide
Website content writing is an invaluable skill in today’s digital economy. If you don’t learn how to write great content, you won’t be able to rank your websites, and you’ll make less money. In one sense, it’s that...
Shaun Edwards
How to use HARO and JournoRequests to build links
How to build DA55+ links in just over 40 minutes using HARO & JournoRequests.
Martin Harrison
The truth about duplicate content
In this post we'll separate the fact from fiction in terms of duplicate content and its potential impact on your website.
Cat Huntington
SEO content best practices for 2016 and beyond
In this article, I’m going to show you some of the best SEO practices you should be following in order to get results, both in 2016 and well into the future.
Drive more traffic with this simple, 4 step SEO content audit
Continually reviewing and improving your on-site content is an integral part of any SEO campaign. In this post, I’m going to show you how to do this effectively.
How to plan a seasonal keyword marketing plan
Seasonal events are a golden opportunity to make extra sales and improve brand awareness. In order to do that, people need to connect the event with your business and land on your site. This is where seasonal keywords...
5 myths about content marketing and SEO
Content marketing is not SEO and vice versa. If done correctly they are complimentary, but they are not one and the same, you need to do both. Content marketing has not replaced SEO, SEO is, and will continue to be as...
SEM-Tool.com Review
Finding the phrases that people are commonly searching for when creating this content is a constant challenge, and a new platform, SEM Tool, has been designed specifically to help with this. In this review, I'll look at...
Is your ecommerce site ready for the new PCI Data Security Standards?
In April 2015, The PCI Security Standards Council released version 3.1 of its “Requirements and Security Assessment” procedures. The new document, which has outlined the minimum security standards for online...
rob
5 Easy ways to get more out of your blog posts
We all know that we should be blogging more. At the same time, there’s nothing more frustrating than spending ages on a great post, only to see it ignored by your audience. Here are 5 really easy things that you...
Ask an SEO – Jonathan Argile of twentysix
In the first Ask an SEO feature of 2015 I chatted with Jonathan Argile. I asked him about his role as Head of Search Operations at twentysix and the SEO trends we can expect to see in the year ahead.
Introducing Mark Preston SEO
Mark Preston talks about how to achieve SEO success for SMEs on a budget.
Link removal requests – throwing the baby out with the bathwater?
Are you in danger of throwing the baby out with the bathwater by issuing link removal requests?
Ask an SEO – Jason Dexter on technical SEO
I caught up with SEO Jason Dexter. I asked him about all of the technical issues we should be looking out for, as well as life at his agency Prototype SEO.
Panda 4.0 – what it means for content
Panda 4.0 - what will it mean for content? In this post, we'll explore the update in more detail, how to check if you have been affected, and what to do next
How tailors Mullen & Mullen used their blog to increase organic traffic by 40% in 6 months
Find out how tailors Mullen & Mullen increased organic traffic by 40% in 6 months by using Copify.
Ask an SEO – Matt Beswick on automation with APIs
I talked to Matt Beswick of Hidden Pixel about scaling SEO campaigns by using APIs.
Ask an SEO – Alan Gregory of MonkeyFace on starting an SEO agency
I caught up with Alan Gregory of MonkeyFace SEO, I asked him about the trials and tribulations of setting up an SEO agency in the current climate.
Ask an SEO – Stacey Cavanagh on building brand signals
I caught up with Stacey Cavanagh, Head of Search at Tecmark to talk about brand signal building and SEO
Ask an SEO – Rhys Wynne on WordPress and SEO
Rhys Wynne discusses everything you need to know about WordPress and SEO
Brighton SEO – Paul Madden – Link building that seemed like a good idea at the time
Paul is a former professional spammer (his words), now a carbon neutral linkbuilder! Link building tactics that have historically worked: Article marketing Link directories Network blogs Forum profile spam –...
BrightonSEO – Tony Samios – Actionable content marketing and strategy
Marketers use content marketing as a means of achieving various different marketing goals. Steps of planning content marketing campaigns: – Understand objectives, benchmark, review existing content and landscape...
Brighton SEO – Phil Nottingham – Video Hacks
– Creating video content should start with understanding your customer conversion funnel. – What are people searching for on your site and on Google? Create content around these keywords and themes. –...
Brighton SEO – Jennifer Sable Lopez – The ins and outs of testing social
– Testing social is hard – understanding when and how you get the most social engagement is difficult. – Everyone wants and easy answer. – Moz tweet links to blogs at certain times of the day to...
Brighton SEO – Ollie Snoddy Realtime marketing for brands
– Good content rises to the top, regardless of where it comes from! – In Spain, Government officials use Twitter to report issues. – One moment can create loads of opportunities – Andy Murray...
Ask an SEO – Paul Delaney on managing clients and their expectations
Paul Delaney, SEO Account Director at MEC Manchester on managing client expectations and resources.
Download our free meta data creator
Thanks to the Copify Meta Data Creator you can now create thousands of meta titles and descriptions, quickly and easily.
SEO Copywriting Myths Debunked
Let's take a look at some of the common myths about SEO copywriting and separate the fact from the fiction.
How not to do blogger outreach
Done well, blogger outreach can be one of the best ways to build links. Done badly, it can really p*** people off.
Guest post – How to give the gift of great content this Christmas
Christmas is a time for giving, but as we all know, finding the right gifts for friends and family can sometimes be a challenge. Content marketing can sometimes feel a bit like that person who’s impossible to buy for.
Debunking the myths about ‘content mills’
Content mills polarise opinion. Some people love them, others, like the newly-formed Professional Copywriters' Network, think that they're exploitative and even immoral. I'm hopefully going to debunk some of the myths...
