Becoming a copywriter isn’t as easy as just waking up and deciding you want to write. While this is a great first step, it is a career path that takes a lot of dedication and hard work. Apart from practice (which...
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Natasha Louise ColyerAll you need to know about choosing the right content writing qualification
While there are no set requirements to become a copywriter, it is never a bad idea to better your skills and enhance your knowledge. If you think that you know all there is to know about being a copywriter, this could...
7 steps to building a copywriting portfolio the right way
So you want to be a writer. You may have arrived at this realisation early on. Early enough that you have built up plenty of experience working on, or even editing, school newspapers, college bulletins and a university...
Dawn HotchkisThe best hotel copywriting examples
Copywriting is a fantastic way to market your business. By using a blend of storytelling, brand marketing and SEO, copywriters can create compelling written content that can advertise, describe, and engage potential...
Claire Martin7 top content writing courses to boost your skills in 2021
Content is one of the most important elements for your business to grow and succeed. It is the strategy that can take your business above your competitors, help you to rank on search engines and generate more sales. If...
How to write great content for your website
Content is the most important yet often most overlooked aspect of a website. Writing content which engages your audience, encourages conversions and drives that all-important SEO and social media traffic is a constant...
Wendy Woodhead
How to become a copywriter
So you’re thinking of becoming a copywriter. You might be a recent graduate looking to begin your career, or you’ve worked in other jobs and have decided it’s time for a change. Perhaps the recent...
12 tips on how to become a blog writer
Knowing how to become a blog writer can seem like a daunting process, and it’s difficult to know where to start. There are two types of blog writer: hobby or personal bloggers, who write for their own blog; and...
Tiegan Mehmi
5 online copy editing training courses for 2020
There have been widespread changes to the way we consume content over the past thirty years, which has only proliferated amidst the pandemic of 2020. It’s clear that online media is key for connecting us to each other...
Successful search engine copywriting: 9 tips for writing great content
“One of the biggest challenges that bloggers and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people.” – Neil Patel Copywriting for search engines is all...
Jess Thistlethwaite
Just what does a copywriter do?
If you’ve ever heard someone describe themselves as being a ‘copywriter’, you have probably established for yourself that their job must involve some kind of writing. But just exactly what does a...
Grace Carter
Want to become a freelance blogger? Here’s what you should know
Want to become a freelance blogger? Great! An incredibly rewarding career path, freelance blogging allows you autonomy as a writer, leaving you free to enjoy your passion for writing by selecting blogging jobs that suit...
Anna Trogstad
How to become a freelance writer
You may have carried a notebook around with you for years, mentally rewrite others’ articles while you’re scouring the internet, and even have a running top-ten list of advertising jingles in your head. That’s all well...
6 simple tips for effective website content writing
Most businesses understand that they need to up their content game. After all, with 400 million active websites now in existence, standing out from the crowd has never been more difficult. Although effective website...
9 content idea generator tools to save precious writing time
Ideas might have grown on trees for Newton, but content marketers have to look to some other unlikely places for inspiration. If you struggle to come up with topics for blog posts and articles, you’re not alone. In...
Why hire a ghostwriter for blog writing on your company website?
It’s easy to forget about your blog. If it’s a personal blog, you might run out of time to write it, or if it’s a business blog, you might feel that it’s not adding that much to your website. If...
How to find a copywriter for your business
Business owners need killer content to engage their readers and help them get found in the search engines. However, writing persuasive and interesting copy doesn’t come naturally to everybody, so hiring a...
How to become a freelance content creator
Becoming a freelance content creator is a great career move for someone who has a passion and impulse for finding the best words that fit together but who wants the flexibility of managing their own time. Unfortunately...
Wondering how to become a digital copywriter?
You may have been writing for years, be that professionally, as a side hustle or as a hobby. Even if you’re just starting out in the written world, you’ll be well aware that digital is in demand...
Our top 4 tips to nail great content idea generation
Whether it’s for your own use or another’s, content writing is a fulfilling career, job, hobby or essential business marketing activity that you can make work for you. The key ingredient is a passion for...
How to improve your grammar and spelling skills
Whether you’re a freelance writer, have a blog or you’re employed as a writer within a business, the basics of good writing are essential to your work. It doesn’t matter whether your tone of voice is...
Blog writing tutorial for beginners
If you are new to online content writing or you’ve been writing for a long time but want to get back to basics, this 5-stage blog writing tutorial can help you out. From planning to sub-editing, we’ve got you...
Ilana Leonard
Wondering where to start as a freelance writer?
It’s never too late to start freelance writing. A great profession to begin at any point in your working life, freelance writing offers a plethora of benefits and it doesn’t take long to find success stories...
What is the most SEO-friendly ecommerce platform?
SEO is understandably a core concern for ecommerce merchants. PPC is a reliable performer, allowing you to bring in relevant traffic in a way that’s infinitely scalable (in principle, at least), but it’s costly and...
Rodney Laws
What is copywriting in digital marketing? Here’s 5 things you need to know
At the core of any good digital marketing strategy is good copywriting. A digital marketing strategy encompasses a myriad of aspects to engage your target audience and ultimately help your business make a sale, but if...
The ultimate guide to persuasive online copywriting
Most of us would agree that we want our content to be persuasive. But it’s often easier said than done. In this blog post, we take a look at what exactly persuasive online copywriting entails and how you can learn the...
The 10 best content writing tools for inspiration and originality
We all want to read content that inspires, motivates and entertains us, but the competition is fierce. This is why it’s never been more important to ensure your copy is error-free, original and well-researched. To...
6 things you need to know before hiring a writer for your blog
Has your glorious dream of posting fresh blog content every week that propels your site through the rankings started to feel more like a nightmare? Then it’s time to think about hiring a writer for your blog. But while...
6 types of body copy in advertising
It’s widely believed that the most important part of any advert is the headline, and while this is true in most cases, what goes underneath can have just as much of an impact. Headlines are usually followed by...
10 social media tactics every blogger should employ in 2020
Nowadays, perhaps one of the biggest hurdles bloggers face in social media is the pressure to keep up. This is because platforms’ algorithms continuously innovate and user behavior constantly changes — as a...
Larry Kim
5 travel copywriting examples that prove you should hire a pro
If you want to be competitive in the travel sector, whether you’re an airline, hotel or other travel business, you must work hard to produce content that is valuable to customers. You need your content to be...
Rob Taylor
What is website copywriting?
So, you want to be a copywriter. But just what is website copywriting? It’s crucial you find out because writing for websites and other online products is going to be a huge part of what you do. Small businesses...
Francesca Ross
The best creative website copywriter portfolio examples
Whether you’ve never written an article or blog before in your life, or have just dipped your toe in the freelance writing waters, you’ve probably realised fairly quickly that having a killer copywriter...
7 of the best copywriter portfolio websites
If you’re a copywriter, you no doubt have a growing body of work. However, in this age of sharing everything online, your web presence could make or break your career. You may be used to sharing samples of your work...
How to create the perfect copywriting brief template
Do you have a blog post, homepage content or a series of product descriptions you need writing? Before your freelance writer can put pen to paper – or finger to keyboard – you’re going to need to create a brief...