Are you a business that wants to know how to improve brand awareness online? If you want to drive, hit and exceed your performance and marketing goals, the information in this blog will be absolutely essential. The aim...
Category - Online PR
Tiegan MehmiHow to market a B2B service in the digital age
In the digital age, the world of B2B marketing strategies has changed completely, and the question of how to market a B2B service has also evolved, with a far greater emphasis on online marketing, and far less on making...
Rebecca GardomIt’s stumped many a marketer. We ask: Is PR inbound or outbound marketing?
You might think inbound and outbound marketing are two highly distinct and separate forms of marketing. But as the opportunities for marketing continue to evolve, there are some grey areas. One of the most difficult to...
Becky Waldron
BloggingContent marketingNewsOnline PRPopularSearch Engine OptimisationSEO ToolsSocial MediaStartupsWordPress
What is data driven content marketing and should you be investing in it?
You might think blogging and posting on social media is enough. But if you’re not measuring the insights available and optimising your future content accordingly, you’re not getting the biggest return from...
Wendy WoodheadThe missing link: How does PR support content marketing?
Public relations and marketing are often seen as two sides of the same coin. But in reality, they have slightly different objectives though can be used to complement each other. In this article, we’ll look at the...
What is the goal of content marketing and how do you achieve it?
Ask the question ‘what is the goal of content marketing’ and the answer might seem easy: generating more visibility, engagement and sales for your brand. But getting the kind of transformative results that...
How to make a content marketing plan: 8 steps to success
A successful content marketing plan will promote your business to the right people so you can increase leads and convert them into sales. However, developing an effective content marketing strategy can be challenging...
What is brand awareness, what does brand awareness do and how do you increase it?
Brands are powerful. They represent a company, its ideals and what it stands for in the minds of consumers. The goal of any business is to get people talking about them – not just through their products but also...
Why is social media an important part of inbound marketing?
When it comes to marketing your product or service, there’s such an abundance of tools at your disposal that it can feel impossible to know where to concentrate your time, energy, and resources. After all...
Kayla Jenkins
What are inbound marketing channels?
If you’re a business looking to improve your accessibility and visibility for audiences online, then inbound marketing is an excellent approach. If you want to find out more about what inbound marketing actually...
How to do social media marketing for b2b – and why you need to do it
Social media marketing is no longer a ‘nice to have’, it is a must for any business, no matter the size or audience. Social media has proven to be an effective and low-cost way of getting your message out...
7 steps to building a copywriting portfolio the right way
So you want to be a writer. You may have arrived at this realisation early on. Early enough that you have built up plenty of experience working on, or even editing, school newspapers, college bulletins and a university...
Dawn Hotchkis
6 types of body copy in advertising
It’s widely believed that the most important part of any advert is the headline, and while this is true in most cases, what goes underneath can have just as much of an impact. Headlines are usually followed by...
Jess Thistlethwaite
5 main benefits of a company blog
5 main benefits of a company blog: Table of contents 1. 5 main benefits of a company blog i. Establish your company as an authority in your industry ii. Boost your Search Engine Optimisation iii. Connect with your...
William Milton
5 travel copywriting examples that prove you should hire a pro
If you want to be competitive in the travel sector, whether you’re an airline, hotel or other travel business, you must work hard to produce content that is valuable to customers. You need your content to be...
Rob Taylor
How to start a copywriting business
You might not think that becoming a freelance copywriter involves setting up a business, but in many ways, that’s exactly what freelancing is. If you’re planning to make a career out of copywriting, then...
Vanessa Adamko
Want to know how to compose a press release? We’ve got you covered
Writing a press release is an excellent way to get your name known, build your brand, acquire backlinks to your site, and get some publicity for your company and your latest news. But there is an art to writing...
Gill Fernley
10 tips for how to write the best press release
Writing press releases is a common task for freelance writers, journalists and senior marketing personnel or PR managers. However, writing a great press release means pitching it correctly to the target audience and...
Dawn Ouedraogo
Revealed: 5 glaring reasons people are not reading your content
As you may already know, starting a blog is one thing, but getting it off the ground is quite another. Building momentum requires a certain set of techniques that apply to your core website along with your published...
Noemi Tasarra-Twigg
How to create a copywriting portfolio
Whether you’re starting out as a copywriter or have been in the business for a long time, you’ll know that keeping a list of your previous successes to help attract new clients is a major part of the...
Nick Toner
How to write a press release
Press releases are a great way of communicating your latest news or updates with members of the news media, who will then relate this information to their wider audience if they think it will be of interest. It can...
Grace Carter
The relationship between content marketing and PR
Public relations is labelled as an outdated, dying art, while content marketing is the new trend that every business must now focus exclusively on. The truth, as always, is somewhere in between. Content marketing and PR...
Sam Carney
How to create a killer press release template
Developing a solid press release template to follow means you can get your take on the latest news in front of key influencers before anyone else.
Ask an SEO – Patrick Langridge of Screaming Frog on combining SEO and PR
In the latest edition of our weekly Ask an SEO feature, I caught up with SEO consultant Patrick Langridge. Patrick has a background in traditional PR and gave me some really good insight into how to successfully combine...
Martin Harrison
A million miles from Silicon Valley
As an internet business here in the UK, it’s easy to feel a little distanced from all the champagne and pop enjoyed over in the USA. Apparently, while you’re based in The Golden State you can throw together...
rob