The requirements of writing content for a web page can vary greatly, all depending on the nature of the web page itself. It could be a landing page designed to inform the visitor of what you do and give them a reason to...
Category - News
Bradley Williams
6 rules to follow to develop killer copywriting skills
Becoming a great copywriter takes impeccable English language skills, attention to detail and a dedication to constantly improve yourself. Copywriting skills aren’t solely honed by the aforementioned trio of...
Ronan O Flaherty
What is web copywriting?
So, you want to be a copywriter. But just what is web copywriting? It’s crucial you find out because writing for websites and other online products is going to be a huge part of what you do. Small businesses with...
Francesca Ross
How to become a copywriter in Canada
Many Canadians love writing, and it’s no surprise that more and more of them are turning to copywriting as a way to make some money from their passion. Luckily for them, there are lots of opportunities in the...
Nick Toner
What does a freelance copywriter do?
If you’ve considered writing for a career then you’ve probably wondered ‘what does a freelance copywriter do?’ The fact is that freelance copywriting is a varied career that involves everything...
George Miles
How to become a freelance writer in 4 easy steps
With increasing numbers of graduates entering the job market and economic uncertainty within the UK, going freelance is proving to be an attractive option for some. Not only can freelance writers gain experience quickly...
Just how hard is it to become a writer?
Becoming a writer has the potential to be a fulfilling and exciting career where each week need not be the same, and you can work and live by your own rules. However, it is important to understand that achieving this...
Can you learn copywriting?
If you’ve got a passion for writing audience-specific, attention-grabbing content under pressure, then discovering the art of copywriting should be both enjoyable and achievable. If you have a natural talent for...
Sarah Poll
6 fantastic copywriting schools
When starting a career as a copywriter, you may be seeking out additional training to hone your skills. This makes perfect sense as it is a competitive industry in which extra qualifications can seriously help you to...
Grace Carter
How to create a copywriting contract
You’re a creative person, and you chose a copywriting career because writing and creating new copy is what you want to do. If creativity is your superpower, chances are you don’t really want to spend any time thinking...
Gill Fernley
What education is needed to become a writer?
If you’re considering becoming a writer, you need to first accept that there is a lot of competition in this industry, and you will need to be on the top of your game to make a good living. This is not designed to...
An expert guide on how to begin a blog post
Are you tired of reading this blog post already? Hopefully not, though a surprisingly large number of people decide to switch off from a post, after having barely read the introduction. The reason for this is that the...
Learn from the best: 6 examples of good copywriting
A great copywriter has a firm understanding of the target audience they are writing for, and how they should best style their text. They also understand that the sort of copy they write will depend largely on the format...
How to write website content for SEO: everything you need to know
When you are building a website, the large, blank spaces can look intimidating if you are not used to producing online content. The quality of the content depends on the way in which you are able to convey the aims of...
Felicity Box
How to make a copywriting portfolio: tutorial
Copywriting is a very viable and interesting career, especially if you embark upon the route of freelance copywriting. Being a freelance copywriter means that you will be able to write different types of copy and...
Chinyere Ogwe
Get certified: Our guide to the best copywriter training courses
If you’re looking to become a copywriter or you would like to improve your existing skills, there are plenty of copywriting training courses now available both on and offline. Considering you’re likely to be investing a...
Jess Thistlethwaite
What is website content writing? The ultimate guide
Website content writing is an invaluable skill in today’s digital economy. If you don’t learn how to write great content, you won’t be able to rank your websites, and you’ll make less money. In one sense, it’s that...
Shaun Edwards
What is an SEO copywriter?
Most businesses know that SEO stands for Search Engine Optimisation, and Search Engine Land defines it as “…the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or...
Writing an About Us page for a website that converts
Many companies make the mistake of talking all about themselves on their About Us page. It’s an easy mistake to make given the title of the page, but it’s not about you. It’s about what benefits your business can bring...
How to create a copywriting portfolio
Whether you’re starting out as a copywriter or have been in the business for a long time, you’ll know that keeping a list of your previous successes to help attract new clients is a major part of the...
How can you get paid for blogging?
You’ve seen it in newspapers, you’ve read about it on social media, and you may even know someone who does it. But exactly how can you get paid for blogging, and is it worth it? The short answer is –...
4 examples of ridiculously good copywriting
While some people may think copywriting is simply a matter of jotting a few words down any old way and hoping for the best, nothing could be further from the truth. Copywriting is both an art and a skill, and it takes a...
How to land a career in writing professionally
It’s one thing writing the occasional blog or penning a witty anecdote on your Facebook wall, but it is an entirely different thing trying to land yourself one of the often elusive careers in writing...
How to write SEO content for a website
There’s been an awful lot written about Search Engine Optimisation (SEO) on the internet, and there’s good reason for that. Optimising your site for the search engines is one of most impactful things you can do to get...
How to create winning copywriting samples
When starting out as a copywriter, getting enough copywriting samples together to make a portfolio can seem like a mammoth task. It’s now that the jobhunter’s age-old dilemma comes into play: you need...
6 freelance writing opportunities for beginners
Becoming a full-time freelance writer is proving to be an increasingly popular career choice for people all around the globe and, at least from the outside, it can look like a pretty cosy job to have. But, in reality...
What are the best professional copywriting courses?
Copywriting is a skill that can feature in many different industries and business sectors. Whether its SEO copywriting to build up a web page, advertising copy for a TV commercial, marketing materials for an event, or a...
Lauren John
How to write content for a website
When you’re building a website, it’s easy to spend so long trying to get the layout right that content becomes almost an afterthought. The idea of filling those long, empty pages can be daunting and off-putting. If...
How to be a ghost writer
As much as we might like it to be otherwise, we all know that writing doesn’t always pay well. Although there are many who make a successful living from it, most struggle to balance the books, whether they’re a...
Jordana Sacks
What is a ghost writer?
While it may be the time of all things spooky, you will be pleased to hear that being a ghost writer doesn’t involve sitting at your desk producing articles while covered in a white sheet and muttering...
10 best blogs for writers
If you’ve found yourself on this page, the chances are that you’ve done a Google search to try and find the best blogs for writers. You’ll have already noticed how many of them there are out there, and you’re probably...
Starting out as a freelance writer – what you need to know
Choosing to become a freelance writer marks an exciting turn in anyone’s career and there are certainly plenty of opportunities on offer. You get the chance to write about things you love, work with new and exciting...
Are you copy writing or copywriting?
Copy writing or copywriting (as it is more commonly known in the industry), is a writing skill that combines selling to a particular audience with compelling the reader to take action. It’s different to content writing...
What is content writing?
Content writing can be a very powerful part of any business’s marketing plan, with many benefits for companies, including the ability to attract their ideal customers and better rankings in the search engines. If you...
How to write a press release
Press releases are a great way of communicating your latest news or updates with members of the news media, who will then relate this information to their wider audience if they think it will be of interest. It can...
10 of the best blogs about writing
Writing is a special skill that requires a lot of practice. Some people have a natural flair and talent for writing and some are able to make a career out of it. As well as having a passion for writing, making a career...
How to be a better copywriter
There is a certain amount of natural skill involved in being an excellent copywriter, but the skills for writing well can be learned, and this really is a case where practice makes perfect. If you’re just starting out...
Just what does a copywriter do?
If you’ve ever heard someone describe themselves as being a ‘copywriter’, you have probably established for yourself that their job must involve some kind of writing. But just exactly what does a...
How do you get paid by blogging about your business?
There are many reasons businesses, start-ups, freelancers and individuals can benefit from having a blog, from increased traffic to attracting and converting more customers. While the main focus of your blog will be to...
What is SEO copywriting?
Have you sat through many a meeting listening to the head of marketing drone on about search engine optimisation? Perhaps you’re confused about long-tail and short-tail keywords? Or you just don’t know your PPC from...
Wendy Woodhead
How to get writers for your blog
Blogging was once a way for an individual to document their personal life in an online journal. Nowadays, running a blog is a viable content marketing strategy for many businesses. Blogging and business: a match made in...
Collaboration is key: the relationship between content marketers and graphic designers
The advertising and marketing industry is a collaborative world, and at the centre of this is the relationship between content marketers and graphic designers. Frequently working together, the two departments need to...
Anna Trogstad
The truth about duplicate content
In this post we'll separate the fact from fiction in terms of duplicate content and its potential impact on your website.
Cat Huntington
Say hello to Sam, our new content delivery manager
Hi folks! I’m Sam and I’d like to introduce myself as the newest addition to the Copify team. I will be joining the team as a content delivery manager, having completed an 11-week internship through the Santander...
Sam Carney
Startup Stories – Julian Bradley of jazzherobooks.com
In the latest of our Startup Stories, Julain Bradley shares some fantastic insight into his business jazzherobooks.com and his life as an LA-based jazz pianist.
Martin Harrison
Meet Cat, our new content delivery manager
Hey everyone! I’m Cat and I’m the latest member of the Copify team. As a content delivery manager I will be moderating and editing content. I’ll also be helping to address client and writer enquiries. I was born and...
Link removal requests – throwing the baby out with the bathwater?
Are you in danger of throwing the baby out with the bathwater by issuing link removal requests?
Ask an SEO – Jason Dexter on technical SEO
I caught up with SEO Jason Dexter. I asked him about all of the technical issues we should be looking out for, as well as life at his agency Prototype SEO.
Startup Stories – Powr of You
We caught up Shruti M Krishnan to discuss her plans to disrupt the £3bn market research industry with Startup Powr of You.
Panda 4.0 – what it means for content
Panda 4.0 - what will it mean for content? In this post, we'll explore the update in more detail, how to check if you have been affected, and what to do next
Auto-publish blog posts via WordPress
If you’ve already signed up for one of our monthly blog packages and your site is running on WordPress, you can now choose to auto-publish posts. This nifty new feature relies on the Copify Plugin being installed...
rob
Don’t have time to update your blog?
Don’t have time to update your blog? Copify have got you covered! Thanks to our new blog packages, all we need is your blog URL and we'll deliver a number of posts to you every week from just £49/$69 per month!!
Ask an SEO – Paul Delaney on managing clients and their expectations
Paul Delaney, SEO Account Director at MEC Manchester on managing client expectations and resources.
The importance of pulling the plug
While fresh out of uni and only just embarking on my first ‘proper job’, I’m already becoming acquainted with the onset of fatigue that comes with working in an online environment. If you work in the field I’m sure...
Annie Gouk
Ask an SEO – Tara West on women in digital
I was lucky enough to interview Tara West, an internet marketing executive at Koozai and one of the organisers of the Digital Industry Females event. I asked her why there is such as male dominance in the industry and...
Ask an SEO – Link Building Expert Matthew Platt
Linkbuilding expert Matthew Platt of ineedlinks on how to stay under Google's radar, scaling blogger outreach, anchor text and why article and directory submissions are NOT dead!
Guest post – How to give the gift of great content this Christmas
Christmas is a time for giving, but as we all know, finding the right gifts for friends and family can sometimes be a challenge. Content marketing can sometimes feel a bit like that person who’s impossible to buy for.
Ask an SEO – Sam Applegate on effective content promotion
SEO expert Sam Applegate talks about his new venture Flauntt, how to promote content effectively and that Matt Cutts mashup video.
5 Perfect gifts for copywriters this Christmas
If you have a friend, a relative or a loved one who is a copywriter, check out our 5 perfect gifts for Christmas this year.
Ask an SEO – Blogger Outreach Expert Ryan Gibson
Ryan Gibson, Link Acquisition & Outreach Manager at AsiaRooms (Part of the LateRooms Group) provides some fantastic insight into current trends in outreach and what it takes to run a successful campaign.
Ask an SEO – Ben Fox, Appliances Online
Appliances Online SEO manager Ben Fox on dealing with duplicate content issues, how to pitch him and 'getting stuff done' in a multi-stakeholder, multi-fascia ecommerce business.
The Content Marketing Show Slides & Roundups
If, like me, you couldn't make it to the inaugural content marketing show, here are the slides and some of the best write ups from around the web.
Now it’s easy to create the perfect copywriting brief
We’ve just rolled out a new change that is going to make life for our customers a whole lot easier. In doing so, we’ve removed yet another barrier to creating great content. We’ve taken our experience...
CSV export of your order history
Today we’ve launched a minor feature with major benefits – exporting your order history. We’ve had many requests for this feature and it’s now here. You can now export your purchase history as a...
The A-Z of link building
Black, white or grey, whatever hat you wear, here’s an A-Z of some of the most common link building tactics and talking points. Article marketing – Creation of usually low-quality content submitted to...
SEO Deliverance, Tony King – BrightonSEO Roundup
What is SEO deliverance? Immediate danger of being seen as another brick in the wall, being caught up in politics an process. Step back and review your position within the business. You need to be the guru, the go-to...
API? WTF? Tom Anthony – BrightonSEO Roundup
In simple terms – Computers talking to computers. Over the next 10 years most websites will see a drop off in regular visits. Websites are going real time and going social. 20 years ago we had to make a conscious...
Chasing the Algorithm: Smart SEO or Hopeless Effort? Rebecca Weeks – BrightonSEO Roundup
A client challenge: 7 months 52 keywords No on-page optimisation 2 routes Good SEO Black hat Wrote lots of copy for placement on Page Rank 2-4 sites Then Google released updates: Venice – showed results...
Do you speak brand? Antony Mayfield, Brilliant Noise – BrightonSEO Roundup
SEOs are too dramatic, we need to calm down! SEO is a broad church Certain things have changed in last 5 years but constants remain. Black hat has just become very black! SEO is weakened when: Undersold...
Predatory Thinking, Dave Trott – BrightonSEO Roudup
Everyone must have some creativity, everyone says it but what does it actually mean? Form follows function. Start with reason why you should do something. The problem that needs solving – 90% of advertising not...
3 Compelling arguments for Copify Vs. in-house copywriters
A lot of our customers use Copify as their only copywriting supplier. Some use it to support an internal team and others use it as a stopgap when they are in-between copywriters. I think that they should all use us...
BrightonSEO Competition Winners
We’ve just drawn the winner for our BrightonSEO competition… Congratulations to SEOptics who answered our question correctly, the answer of course being B – Rand Fishkin. A special mention must go to...
How to do a comprehensive keyword audit on your site
In this post, I’m going to show you how to carry out a comprehensive keyword audit on your site. The objectives of this are as follows: Identify areas for improvement in site content. Improve landing page...
Win 2 tickets to BrightonSEO!
BrightonSEO is one of the best search marketing conferences in the UK. Tickets for the next event on September 14th were snapped up in a number of hours, but as a sponsor we have 2 to give away.
How Startups can win at SEO
A lot of people think that being a Startup puts you at a disadvantage when it comes to SEO, but I disagree. Here's how thinking like a Startup helps us and can help you to beat the big brands.
Debunking the myths about ‘content mills’
Content mills polarise opinion. Some people love them, others, like the newly-formed Professional Copywriters' Network, think that they're exploitative and even immoral. I'm hopefully going to debunk some of the myths...
Introducing the new Copify WordPress Plugin
If you’re among the 60 million people who use WordPress to power your website, you can now order and publish content from our copywriters directly from your dashboard! Once you have installed the Plugin, follow...
Introducing the new Copify API
It’s been over 2 and half years since we launched the site and we’ve passed some pretty important milestones. We’ve helped hundreds of happy customers to source over 3 million words of copy, assembled a team of...
5 things that make your SEO agency’s website look ridiculous
5 things that make your SEO agency's website look ridiculous