“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett Getting started as a copywriter can be tough, in part because it’s a huge business with beginners and pros alike...
Category - Copywriting
Jess Thistlethwaite10 social media tactics every blogger should employ in 2020
Nowadays, perhaps one of the biggest hurdles bloggers face in social media is the pressure to keep up. This is because platforms’ algorithms continuously innovate and user behavior constantly changes — as a...
Larry KimIs copywriting a good career? The benefits and challenges of going freelance
Is copywriting a good career? The benefits and challenges of going freelance: Table of Contents 1. What is copywriting as a career? 2. How can you succeed in copywriting? 3. The benefits of a copywriting career i. Be...
Harriet Swartout-PhipsonThe top blog writing training courses for 2020
The top blog writing training courses for 2020: Table of contents 1. The top blog writing training courses for 2020 Blogging Level 3 Diploma Blogging: writing a blog that works hard for your organisation Blogging for...
Creative writing vs content writing: More different than you might think
Creative writing vs content writing: Table of content What does creative writing mean? What does content writing mean? The key differences between creative and content Similarities between creative and content Which...
5 main benefits of a company blog
5 main benefits of a company blog: Table of contents 1. 5 main benefits of a company blog i. Establish your company as an authority in your industry ii. Boost your Search Engine Optimisation iii. Connect with your...
William Milton
Medical content writing samples: how to create effective copy that makes an impact
Medical content writing samples: Table of Contents Where to start when creating medical content writing samplesi. Put your plan down on paperii. Do your researchiii. Understand the context for your medical content3...
Here’s why the top companies outsource content writing to the pros
Here’s why the top companies outsource content writing to the pros: Table of Contents Why outsource content writing?i. A great foundation to build fromii. Free up timeiii. Tap into another’s expertiseiv. The...
5 travel copywriting examples that prove you should hire a pro
If you want to be competitive in the travel sector, whether you’re an airline, hotel or other travel business, you must work hard to produce content that is valuable to customers. You need your content to be...
Rob Taylor
5 best books to learn copywriting (for beginners and pros)
Just like any other form of creative expression, copywriting isn’t always an easy process. In fact, staring at the dreaded blank page can be tantamount to torture for copywriters at any level. Whether you’re just...
Successful blogging in 12 simple steps
Whether you wish to begin blogging as a hobby or are developing a blog for your business, there are multiple reasons why blogging could be beneficial for you. It is important to note, however, blogging is not quite as...
Alice Starkie
How to become an email copywriter
Today, many marketers struggle to write email copy that gets their emails read and inspires readers to take action. Because of this, businesses are increasingly turning to copywriters for help. However, email...
7 reasons why blogging is important for your business
Since the late 1990s, blogging has been a fun and unique way for internet users to share their interests and research their passions. In today’s increasingly digital world, however, blogging has become an...
The benefits of content writing: A guide for content marketing newbies
If you’re a complete beginner when it comes to content marketing, it can sometimes feel like you’re fumbling in the dark. After all, it’s a completely different playing field compared to more traditional methods of...
Why you need a copywriter (whether you know it or not)
Have you ever heard the phrase ‘content is king’? With the digital boom, it’s a statement which has never been truer. But where does all of this content come from, and how can your business leverage the power of content...
What’s the difference between a content writer and technical writer?
These two career paths may seem quite similar on the surface, but technical writing and content writing are based on two very different concepts, even if their work processes overlap. If you’re interested in...
New to copywriting? Check out these great online blogging courses free to access
It’s possible to become a blogger by creating a WordPress account and writing about your life. But if you want to become a successful blogger, you’ll find there’s actually a lot more to the craft. From...
Vanessa Adamko
Why hire a copywriter?
In the age of search engine marketing, to succeed online you need a website which clearly communicates what your business can offer to potential clients. Google will then reward you with a higher place in its rankings...
Sam Carney
The best blogging courses for writers in 2019
Writing is one of the most obvious career moves for talented writers, but the reason the best blogging courses are still in demand in 2019 is that what it takes to run a successful blog has become a longer list than...
Molly Forsyth
What does a financial copywriter do?
There are complexities and specialisms in every sector, but financial services are among the most challenging. When producing content in this industry, it is essential to employ a specialist financial services...
Where to find writers for my blog
As you probably already know, publishing regular blog content is a fantastic way to increase your organic traffic and increase sales. However, finding talented writers can often prove to be a challenging task that seems...
Bradley Williams
How to start a copywriting business
You might not think that becoming a freelance copywriter involves setting up a business, but in many ways, that’s exactly what freelancing is. If you’re planning to make a career out of copywriting, then...
What makes a good copywriter? These 4 must-have skills are a start…
Many factors make an individual a great copywriter. For those considering copywriting as a future career – or even those simply curious about what makes a copywriter great rather than just good – these factors are...
What are the roles and responsibilities of content writers
So, you’re looking to start out in a career as a content writer? Well, that’s great! It’s a really fulfilling role and one that has the opportunity to be exciting and stimulating as no two days need ever be the same...
The best WordPress themes for copywriters
When it comes to developing your own personal copywriting ‘brand’, the first place to start is getting yourself seen online. An excellent website – or blog – can be the difference between the work rolling in and finding...
Where can I start a blog for free?
Starting a blog offers up a whole host of potential benefits. Not least the fact that you can start to really up your SEO game and drive hundreds or thousands of free, targeted visitors to your site every day. However...
4 reasons why you need a copywriter
So you got a B in your GCSE English, and your teacher even said you’re a natural when it comes to writing. You’ve handled the writing of all sorts of emails, business reports and even your personal statement...
What is a freelance editor?
Have you ever encountered the term ‘freelance editor’ online and wondered what, exactly, such a person does? Well, you’re not alone in wondering, and the truth is that the term is a little loose...
What is a fashion copywriter?
If you’re interested in clothing, love accessories or have a passion for fashion as a whole, then you may have considered choosing fashion copywriting as an option for your future career. This is especially true if you...
What does a copywriter do at an ad agency
Copywriters come in all shapes and sizes, with some specialising in online content, SEO, or even technical topics. Copywriters working for advertising agencies are often some of the most creative and imaginative people...
How to get copy editing experience
Becoming a copy editor can be an excellent career choice. You have the opportunity to choose the projects you work on and the type of editing you do. But to get started in the industry you will need a certain amount of...
How to get your first copywriting client
If you are just starting out on your copywriting career journey, you may be wondering how to get your first copywriting client. Copywriting is a rewarding yet challenging career and it can be difficult for freelance...
How to become an online content writer
Content writing is virtually everywhere, with both bigger and smaller brands turning to blogs and articles to better market their products and build their following. This means there’s plenty of work for content...
How long does it take to learn copywriting?
Many newcomers to the field often ask: how long does it take to learn copywriting? Erm… you’ve heard the one about the piece of string, right? The journey to learning copywriting is different for everyone. Some...
Wendy Woodhead
How to improve copywriting skills
The secret to becoming a good copywriter is being able to develop engaging content that will answer the questions of your target audience and persuade them a particular product or service will fulfil their needs...
How to become a SEO content writer
In the world of search engine optimisation, content is king. Whether you’re writing web pages, blog posts or articles, content is an important element of SEO. As Sonia Simone, the co-founder and Chief Content...
How to get freelance writing jobs
If writing is your passion, then becoming a freelance writer is an ideal way to turn it into a career or to supplement your main income. But whether you’re new to writing or you want to enjoy more flexibility...
Ellie Nevin
How to become a freelance blogger
Blogging is big business these days, but getting started on the path to success isn’t always easy if you don’t know where to begin. Once you understand what opportunities are out there, you’ll find...
Where can I write my own blog?
In this increasingly digital age, blogging has steadily been growing in popularity. Today, blogging has evolved from simply being a casual hobby and now offers many keen writers a way to earn a living. But with this...
How to define copywriting skills
When it comes to successful copywriting, there’s no one way to define what makes it good. This can quickly become frustrating, especially when you’re looking to improve your skills and produce better copy...
Copywriter vs content writer – What is the difference?
The roles of a content writer and a copywriter are often misunderstood, and although there is some overlap, they are very different. The biggest distinction is their purpose – copywriting involves writing for the...
How to build your blog audience: 12 steps to success
Maybe you’ve been working away, uploading a blog post every other week but you feel like you’re speaking to a room with no one in it? Sadly, you probably are. Don’t get me wrong, that’s not necessarily because your...
How to become a beauty copywriter
One of the best ways to establish yourself as a copywriter is to showcase your ability to write for a niche market. As such, beauty copywriting can be an excellent way for a writer to combine their writing abilities...
A day in the life of a copywriter
Ever wanted to spend a day in the life of a copywriter? You may be surprised to learn that copywriters don’t actually spend all day writing clever and inspiring prose. Instead, their day-to-day responsibilities can be...
How can you start a blog for free?
Whether you’re a business owner who’s learnt about the limitless benefits of blogging, a freelancer who wants to make a career out of writing or just someone with a hobby you want to shout about from the...
Alice Hiley
Copywriting vs content marketing
Whether you’re a startup looking to create a content strategy or a writer hoping to launch a copywriting career, you’ll need to know the difference between copywriting and content marketing. What do the two...
6 simple freelance writing tips for beginners
Freelance writing can be one of the most rewarding jobs in the world if you love to write. The chance to truly make a difference with your words and the freedom to make your own schedule are just two of the many...
The best copywriting books for beginners
So, you want to start copywriting. Whether it’s going to be your full-time career, a part-time gig to earn you a side income, or you want to learn the craft to promote your business, you can’t do it without...
7 of the best Squarespace templates for writers
Since its launch in 2003, the team at Squarespace has developed dozens of templates to suit practically every website use case. This is impressive, especially when you consider each template is fully responsive...
How soon can you make money blogging?
If you’re a naturally gifted writer, blogging might seem like an obvious career path. But how easy really is it to make a living from blogging? And what about if you run a business? You’ll likely have heard...
Content writing for agencies – What are the options?
As an agency, you have a huge range of options for sourcing your copy. You can outsource to content mills, employ freelance writers, or even write it yourself. According to Hubspot’s marketing statistic roundup...
How does one become a writer? Tips from the top…
If you’re the type of person that always notices spelling mistakes, typos and grammatical errors in correspondence, work emails and magazines or books, then it’s quite possible you’re already halfway...
Dawn Ouedraogo
What is a content writer and what do they do?
In our digital-savvy world, there is an increasing demand for content writers. Whether you are a business owner who requires sales copy for your website, or you have always dreamt of pursuing a career as a writer, you...
Getting a job as a writer – What you need to know
The digital revolution has made it easier than ever for you to fulfil your dreams of getting a job as a writer. While the ability to potentially work from home, set your own schedule, and become a master of your craft...
Jack Geary
When you want to become a writer what education is needed?
If you plan to become a writer, you’re probably wondering exactly what education is required and how you go about gaining experience and skills in the profession. It goes without saying that one of the key...
What is a professional writer and how do you become the best version?
I want to be a writer. Words spoken by every student at one point or another and often recanted the night before a critical essay is due. For many, a professional and successful writer are one and the same thing: An...
Kathryn Gaw
Ever wondered how much does a junior copywriter make?
You’ve decided on copywriting as a career. You’ve finished your course, you’ve got your portfolio and are looking to find secure, rewarding work. But no matter how confident or experienced you are, it’s easy to get...
What does a junior copywriter do?
Copywriting is a lucrative and rewarding field that many talented writers gravitate towards after graduating or in the early stages of their career. Broadly speaking, those who want to make a career out of copywriting...
Louisa Hann
How to write an invoice for freelance work
Freelancing is great, but it can also be demanding of your time and energy, particularly when it comes to invoicing for your services. After all, you’re the writer, marketing department, CEO and accounts...
What does an advertising copywriter do? We tell all
If you’ve got bags of imagination and more than enough writing skill to go around, an advertising career could be just right for you. Passion, flair and determination will also be needed a-plenty, as the written...
Want to know how to compose a press release? We’ve got you covered
Writing a press release is an excellent way to get your name known, build your brand, acquire backlinks to your site, and get some publicity for your company and your latest news. But there is an art to writing...
Gill Fernley
10 tips for how to write the best press release
Writing press releases is a common task for freelance writers, journalists and senior marketing personnel or PR managers. However, writing a great press release means pitching it correctly to the target audience and...
Ever wondered what to major in to become a writer?
If you intend to write for a living, you may well be wondering what to major in to actually become a paid writer. In all honesty, you don’t necessarily need to have an undergraduate degree to pursue some...
How to be a content writer that rocks
On the Copify blog, we have oodles of great advice on how to start your writing career and find the best courses on writing. We’ve gone into the finer details of writing, like how to set up your portfolio and how to...
How careers in writing professionally get started
There are many ways to launch a career as a professional writer. In fact, lots of successful writers almost fall into the role by accident. This could be because they are tasked with writing texts and content in the...
Want to know how to become the best writer? Get our 9 tips for success
Becoming a writer is an often cited dream of many talented teenagers and adults. With its perceived air of elusiveness and chic grandeur, the writer’s life can seem eminently desirable and enjoyable to those who have a...
‘I want to be a writer, where do I start?’ You asked, we answered…
So, you’ve decided you want to be a writer. First off, congratulations! Becoming a writer is an incredible experience and, as a career, it offers a number of perks compared to other typical, 9-5 jobs. And because the...
How to make a career out of writing
And by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt. ― Sylvia Plath If you dream of forging a career...
What to do to become a writer in 8 easy steps
These days everyone’s a writer. Ever heard that expression? Well, it’s not far off. The internet has opened up vast new vistas for those with a good grasp of language and a genuine flair for writing engaging...
Just what is content creation?
If you’re contemplating a writing career and querying exactly what content creation is, then read on… What is content? Content is information that’s geared towards an end user or audience and includes...
How to start freelance writing – in a nutshell
Freelance writing can be a great way to supplement your income or to start your own business, and it’s easier than you think. Whether you want to start writing as a second job or launch your own copywriting business...
Kate Hannon
How to become a content writer and launch a successful career
“Keep reading! Keep travelling! Keep thinking! And finally you will be there, in the Land of Wisdom where the mind has the power of an eagle’s eye!” ― Mehmet Murat ildan If you enjoy researching and find that reading...
I want to be a writer. How do I start?
We hear this question asked so often “I want to be a writer. How do I start?” Do you know you can convert your dreams and aspirations of becoming a writer into reality much quicker than you think? Especially when you...
How to start a freelance writing career
Freelance writing can be a rewarding and lucrative career, but breaking into the business can seem overwhelming at first. However keen you are, promoting yourself, plying your trade and landing your first client can...
Here’s how to begin a writing career
Thinking about becoming a writer, or just interested in exactly what it is a writer does, and how they do it? If you’re wondering how to begin a writing career, or maybe what you need to start, we’ve got all...
What is the role of a copywriter?
Despite being a popular occupation, the duties of copywriters and freelance writers have changed in recent years. Whilst many people have a vague idea of what the role entails, they may still ask what is the role of a...
Here’s where to find freelance writing jobs for beginners
So, you’ve decided to become a freelance writer, great decision! But now comes the hard part…finding writing jobs. Well, don’t panic. Finding freelance writing jobs is about consistency, patience...
Starting out as a writer? Here are 10 things you need to know!
If you are just starting out as a writer, then there’s lots you need to learn in order to be successful. Such as how to find new jobs and how to increase your profile as a respectable writer. But don’t let that...
How do I become a writer?
Whether you have a passion for creating copy, a vested interest in producing persuasive content or you’re just curious about how to take your first steps towards becoming a writer, there are many paths you can...
What is a freelance blogger?
Thinking about a career in writing and wondering just exactly what is a freelance blogger? This helpful guide will give you a basic idea of the role and provide further information to help you start up your new business...
How to begin freelance writing: 5 steps to success
Making a career as a freelance writer is a cherished dream for many people. What could be better than enjoying peace and tranquillity at home, typing up your words of wisdom with a mug of coffee and a biscuit or two...
Liz Griffifths
6 tips on how to be a good copywriter
We all come into contact with the words of hardworking copywriters every single day. From our cereal packets to the blogs of our favourite brands, copywriters are keeping the marketing and digital worlds ticking over...
What do you need to be a writer?
A professional writer can work on anything from novels, plays and poems to the adverts and blurbs that help to sell them to the public. Writing jobs can differ enormously from one to another, and two people who both...
Jon Clark
Do you know what to study to become a writer?
If you’re planning to make a career switch, or are at that stage where you’re deciding what kind of job you want to do in the future, knowing how to get there can be challenging to decipher. This is doubly...
Just what is a freelance copywriter?
Freelance copywriting can be an enjoyable choice of career and offers the flexibility to work at times best suited to your needs. However, working as a freelance copywriter means you need a few particular skills...
What does a copywriter do exactly?
From blog posts to website content, copywriting is just about everywhere you look, and is instrumental in the creation of countless marketing campaigns, social media strategy or project. But when it comes down to...
Is it hard to become a writer?
When you’ve decided to pursue a career in writing, you’ll probably find yourself wondering “Is it hard to become a writer?”. The answer isn’t so straightforward. Any career is hard and...
Carol-Anne Magennis
What do you have to do to become a writer?
So, you want to become a writer? Great choice! But you’re also probably wondering: what do you have to do to become a writer? Don’t worry, we’ve got you covered. Whether you’ve recently graduated...
What do I need to be a writer? 6 qualities for success
“Reading maketh a full man; conference a ready man; and writing an exact man.” So said Francis Bacon, the English philosopher, statesmen and scientist. Writing comes in many shapes and forms; from books to...
Richard Garside
How to start a career as a writer: 4 tips from a pro
If you’ve ever read any of those scam sites which promise instant money while sitting on the beach and working only 2 hours per week and you believed them, then I have a very nice bridge I’d like to sell you in San...
What does it take to become a writer?
Are you creative, have a passion for writing and have an excellent grasp of spelling and grammar? Then becoming a copywriter could be for you. Copywriting is a flexible and potentially lucrative career that could enable...
Jessica Brown
Should I become a writer? Answer these 6 questions and see
Just as with any other skilled job, if you want to be a writer, then you need an aptitude for it. You can, and will, learn along the way, so writing isn’t a profession where you need to learn everything possible before...
What is a freelance writer? Clue: it’s not quite how Carrie Bradshaw portrayed it
90s sitcoms loved rose-tinted glasses, didn’t they? Rachel, a waitress, and Monica, a sporadically employed chef, lived in a huge Manhattan apartment; Will Smith lucked out with a Bel-Air lifestyle; and Carrie Bradshaw...
Amy Smith
How to find a writing job: Our 15 top tips for success
Becoming a freelance copywriter is an incredibly exciting opportunity. It is also more than just a job as it offers you the chance to completely alter your lifestyle. You have the chance to work from wherever you want...
8 rules to follow when writing for the web
If you’re writing for the web, rather than for print, it’s a whole different ballgame. If someone picks up a book, you know they want to read it, and they’ll most likely start at chapter one and work their way in order...
How to write an article for website publication
If you’re not familiar with content writing, you might not realise that there are completely different approaches depending on whether you’re writing a press release, sales copy, a website page, or an article for a...
10 tips on how to become a professional writer
Have you ever dreamt of being paid to write your favorite things? It’s the ultimate dream, getting paid for the written word. If you’re wondering how you can make it to the status of a professional writer, then keep...
How to learn content writing in 9 simple steps
Deciding you want to write for a living is a bit like going back to school. You’ll need to be serious about your ambitions, cultivate your creativity and put in the time and effort required if you’re to make a success...
Your essential grammar checklist for writing great content
You might be a seasoned copywriter or a budding freelancer, but that doesn’t mean you always get your content 100% perfect on the first draft. In fact, a large part of a writer’s job is editing – many would say more so...
How to write blog content that beats the churn
Whether you are a business trying to create new content or an individual looking to raise your profile, knowing how to write blog content is one of the most effective ways that you can engage with your audience. Blogs...
How to get by when starting out as a freelance writer
There was a time when ‘going freelance’ meant that you’d just hurled your typewriter at your editor because let’s-just-say-they-didn’t-like-the-way-you-did-things. Well, times have changed: freelancing is something that...
How to build your profile as a copywriter
No matter how long you’ve been a copywriter, one of the main things you can do to ensure success is to build up your copywriter profile. This, in turn, will help you become known in your field as having a great...
What do you need to become a writer?
On my first day of journalism school, I was told you needed three things to make it as a journalist: “A plausible manner, some ability to write and rat-like cunning.” A decade later I see where my tutor was coming from...
Francesca Ross
How to become a professional writer in 6 steps
The professional title of ‘writer’ is something many of us readerly types dreamt of acquiring as children. Writing books not only sounded romantic but seemed to promise a life of peaceful days during which we could...
What you need to be a writer might just surprise you…
We’ve already written quite a bit on the practical side of becoming a freelance writer, from how to get started to building your portfolio and finding writing jobs, so this article is a little different. What you need...