There have been widespread changes to the way we consume content over the past thirty years, which has only proliferated amidst the pandemic of 2020. It’s clear that online media is key for connecting us to each other...
Category - Copywriting
Wendy WoodheadWhy should you hire freelance writers online?
Looking for the right writer for your website and business isn’t always the easiest task. Do you go to job boards or see if you know anyone? Do you get someone in-house to stick around long-term, or find someone...
Anna TrogstadSuccessful search engine copywriting: 9 tips for writing great content
“One of the biggest challenges that bloggers and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people.” – Neil Patel Copywriting for search engines is all...
Jess ThistlethwaiteHow to hire a content writer
In today’s digital world, customers expect more from businesses. Not only do businesses face customer demands for better, faster services, they also face increasing demands for online content that informs and...
Alice StarkieHow to learn SEO copywriting: top tips and things to remember
Knowing how to learn SEO copywriting can be tough. With many sites offering contradictory information on the best SEO strategy, it’s a challenge writers and business owners need to overcome to optimise their...
Ruth Walbank
How to learn content writing online
Persuasive content writing is a fantastic marketing strategy that can really give your business the competitive edge it deserves. When you invest in creating a variety of regular, relevant and engaging content, your...
Tiegan Mehmi
Where to find freelance writers? 8 places to look
Knowing where to find freelance writers for your blog, website or any other aspect of your business can be difficult when it actually comes down to it. But before we run through how to find them, let’s start with why...
Want to become a freelance blogger? Here’s what you should know
Want to become a freelance blogger? Great! An incredibly rewarding career path, freelance blogging allows you autonomy as a writer, leaving you free to enjoy your passion for writing by selecting blogging jobs that suit...
6 simple tips for effective website content writing
Most businesses understand that they need to up their content game. After all, with 400 million active websites now in existence, standing out from the crowd has never been more difficult. Although effective website...
What are the best copy editing courses?
There are many reasons why you might be looking into copy editing courses, from wanting to improve your existing skillset to the desire to make a career change. Completing a copy editing course can enhance your CV and...
Ilana Leonard
What’s the deal with duplicate content and search engines?
SEO content writing has come a long way since the days of mindless keyword stuffing and link spamming. Search algorithms have become more sophisticated and, as a result, relevant, useful and well-written content that...
What is online copywriting all about?
Maybe you’re new to the writing world in general, or perhaps you’re an old hand with a plethora of writing experience. Either way, understanding online copywriting could be crucial to your writing career...
Recommended reads: The best book for marketing beginners
In the digital age, marketing is evolving at a ridiculous pace, with new platforms, tools and tactics popping up all of the time. However, although traditional methods are slowly being phased out, the underlying...
9 content idea generator tools to save precious writing time
Ideas might have grown on trees for Newton, but content marketers have to look to some other unlikely places for inspiration. If you struggle to come up with topics for blog posts and articles, you’re not alone. In...
Why hire a ghostwriter for blog writing on your company website?
It’s easy to forget about your blog. If it’s a personal blog, you might run out of time to write it, or if it’s a business blog, you might feel that it’s not adding that much to your website. If...
How to find a copywriter for your business
Business owners need killer content to engage their readers and help them get found in the search engines. However, writing persuasive and interesting copy doesn’t come naturally to everybody, so hiring a...
How to become a freelance content creator
Becoming a freelance content creator is a great career move for someone who has a passion and impulse for finding the best words that fit together but who wants the flexibility of managing their own time. Unfortunately...
Where to find blog content: top tips and inspiration
Blogging is a fantastic way to showcase your writing talent. Whether you update your blog daily, weekly or monthly, put enough work into it and you’ll reap the rewards over time, with dedicated fans, a high SERP...
Wondering how to become a digital copywriter?
You may have been writing for years, be that professionally, as a side hustle or as a hobby. Even if you’re just starting out in the written world, you’ll be well aware that digital is in demand...
What to consider when writing for different media
Whether you’re a copywriter or content writer, at some point in your career, if not at several points, you’re likely to be asked to write in a different style of media than that you’re used to. This...
Our top 4 tips to nail great content idea generation
Whether it’s for your own use or another’s, content writing is a fulfilling career, job, hobby or essential business marketing activity that you can make work for you. The key ingredient is a passion for...
How to improve your grammar and spelling skills
Whether you’re a freelance writer, have a blog or you’re employed as a writer within a business, the basics of good writing are essential to your work. It doesn’t matter whether your tone of voice is...
Blog writing tutorial for beginners
If you are new to online content writing or you’ve been writing for a long time but want to get back to basics, this 5-stage blog writing tutorial can help you out. From planning to sub-editing, we’ve got you...
Wondering where to start as a freelance writer?
It’s never too late to start freelance writing. A great profession to begin at any point in your working life, freelance writing offers a plethora of benefits and it doesn’t take long to find success stories...
What is copywriting in digital marketing? Here’s 5 things you need to know
At the core of any good digital marketing strategy is good copywriting. A digital marketing strategy encompasses a myriad of aspects to engage your target audience and ultimately help your business make a sale, but if...
The ultimate guide to persuasive online copywriting
Most of us would agree that we want our content to be persuasive. But it’s often easier said than done. In this blog post, we take a look at what exactly persuasive online copywriting entails and how you can learn the...
The 10 best content writing tools for inspiration and originality
We all want to read content that inspires, motivates and entertains us, but the competition is fierce. This is why it’s never been more important to ensure your copy is error-free, original and well-researched. To...
6 things you need to know before hiring a writer for your blog
Has your glorious dream of posting fresh blog content every week that propels your site through the rankings started to feel more like a nightmare? Then it’s time to think about hiring a writer for your blog. But while...
What is SEO content writing?
In 2020, 55% of marketing executives said on-page content development was the most effective SEO tactic, while 93% of online experiences were reported to begin with a search engine. With these statistics in mind...
What is the purpose of a company blog?
Blogging, when done correctly, serves as a highly valuable source of information for internet users around the world. Whether they’re looking for a how-to guide, an in-depth tutorial or they simply want the answer...
12 tips on how to become a blog writer
Knowing how to become a blog writer can seem like a daunting process, and it’s difficult to know where to start. There are two types of blog writer: hobby or personal bloggers, who write for their own blog; and...
6 types of body copy in advertising
It’s widely believed that the most important part of any advert is the headline, and while this is true in most cases, what goes underneath can have just as much of an impact. Headlines are usually followed by...
How to write a blog post: a step-by-step blog writing template
Have you ever sat down to write a blog post but struggled to make a start? You’re not alone. Blogging can be really difficult and many people experience writer’s block. However, we’ve found success by...
4 great beauty copywriting examples that made an impact
To further your career as a copywriter, it can help to find your niche. If you’ve always been passionate about beauty and wellbeing, a beauty copywriter could be the perfect role for you. A beauty copywriter needs...
What are the different types of media writing?
Working in media is both exciting and challenging, and no two days are the same. Although the rise of new publishing platforms means the journalism world is evolving at a rapid pace, we still rely on it to inform...
The top free content writing tools you’ll ever need
As the digital world speeds up, it can feel as though you’re trying to stay afloat on a never-ending wave of content creation. So how do you stay focused? How do you provide excellent copy? And how do you come up with...
What do great copywriting samples look like? How to get started
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett Getting started as a copywriter can be tough, in part because it’s a huge business with beginners and pros alike...
10 social media tactics every blogger should employ in 2020
Nowadays, perhaps one of the biggest hurdles bloggers face in social media is the pressure to keep up. This is because platforms’ algorithms continuously innovate and user behavior constantly changes — as a...
Larry Kim
Is copywriting a good career? The benefits and challenges of going freelance
Is copywriting a good career? The benefits and challenges of going freelance: Table of Contents 1. What is copywriting as a career? 2. How can you succeed in copywriting? 3. The benefits of a copywriting career i. Be...
Harriet Swartout-Phipson
The top blog writing training courses for 2020
The top blog writing training courses for 2020: Table of contents 1. The top blog writing training courses for 2020 Blogging Level 3 Diploma Blogging: writing a blog that works hard for your organisation Blogging for...
Creative writing vs content writing: More different than you might think
Creative writing vs content writing: Table of content What does creative writing mean? What does content writing mean? The key differences between creative and content Similarities between creative and content Which...
5 main benefits of a company blog
5 main benefits of a company blog: Table of contents 1. 5 main benefits of a company blog i. Establish your company as an authority in your industry ii. Boost your Search Engine Optimisation iii. Connect with your...
William Milton
Medical content writing samples: how to create effective copy that makes an impact
Medical content writing samples: Table of Contents Where to start when creating medical content writing samplesi. Put your plan down on paperii. Do your researchiii. Understand the context for your medical content3...
Here’s why the top companies outsource content writing to the pros
Here’s why the top companies outsource content writing to the pros: Table of Contents Why outsource content writing?i. A great foundation to build fromii. Free up timeiii. Tap into another’s expertiseiv. The...
5 travel copywriting examples that prove you should hire a pro
If you want to be competitive in the travel sector, whether you’re an airline, hotel or other travel business, you must work hard to produce content that is valuable to customers. You need your content to be...
Rob Taylor
5 best books to learn copywriting (for beginners and pros)
Just like any other form of creative expression, copywriting isn’t always an easy process. In fact, staring at the dreaded blank page can be tantamount to torture for copywriters at any level. Whether you’re just...
Successful blogging in 12 simple steps
Whether you wish to begin blogging as a hobby or are developing a blog for your business, there are multiple reasons why blogging could be beneficial for you. It is important to note, however, blogging is not quite as...
How to become an email copywriter
Today, many marketers struggle to write email copy that gets their emails read and inspires readers to take action. Because of this, businesses are increasingly turning to copywriters for help. However, email...
7 reasons why blogging is important for your business
Since the late 1990s, blogging has been a fun and unique way for internet users to share their interests and research their passions. In today’s increasingly digital world, however, blogging has become an...
The benefits of content writing: A guide for content marketing newbies
If you’re a complete beginner when it comes to content marketing, it can sometimes feel like you’re fumbling in the dark. After all, it’s a completely different playing field compared to more traditional methods of...
Why you need a copywriter (whether you know it or not)
Have you ever heard the phrase ‘content is king’? With the digital boom, it’s a statement which has never been truer. But where does all of this content come from, and how can your business leverage the power of content...
What’s the difference between a content writer and technical writer?
These two career paths may seem quite similar on the surface, but technical writing and content writing are based on two very different concepts, even if their work processes overlap. If you’re interested in...
New to copywriting? Check out these great online blogging courses free to access
It’s possible to become a blogger by creating a WordPress account and writing about your life. But if you want to become a successful blogger, you’ll find there’s actually a lot more to the craft. From...
Vanessa Adamko
Why hire a copywriter?
In the age of search engine marketing, to succeed online you need a website which clearly communicates what your business can offer to potential clients. Google will then reward you with a higher place in its rankings...
Sam Carney
The best blogging courses for writers in 2019
Writing is one of the most obvious career moves for talented writers, but the reason the best blogging courses are still in demand in 2019 is that what it takes to run a successful blog has become a longer list than...
Molly Forsyth
What does a financial copywriter do?
There are complexities and specialisms in every sector, but financial services are among the most challenging. When producing content in this industry, it is essential to employ a specialist financial services...
Where to find writers for my blog
As you probably already know, publishing regular blog content is a fantastic way to increase your organic traffic and increase sales. However, finding talented writers can often prove to be a challenging task that seems...
Bradley Williams
How to start a copywriting business
You might not think that becoming a freelance copywriter involves setting up a business, but in many ways, that’s exactly what freelancing is. If you’re planning to make a career out of copywriting, then...
What makes a good copywriter? These 4 must-have skills are a start…
Many factors make an individual a great copywriter. For those considering copywriting as a future career – or even those simply curious about what makes a copywriter great rather than just good – these factors are...
What are the roles and responsibilities of content writers
So, you’re looking to start out in a career as a content writer? Well, that’s great! It’s a really fulfilling role and one that has the opportunity to be exciting and stimulating as no two days need ever be the same...
The best WordPress themes for copywriters
When it comes to developing your own personal copywriting ‘brand’, the first place to start is getting yourself seen online. An excellent website – or blog – can be the difference between the work rolling in and finding...
Where can I start a blog for free?
Starting a blog offers up a whole host of potential benefits. Not least the fact that you can start to really up your SEO game and drive hundreds or thousands of free, targeted visitors to your site every day. However...
4 reasons why you need a copywriter
So you got a B in your GCSE English, and your teacher even said you’re a natural when it comes to writing. You’ve handled the writing of all sorts of emails, business reports and even your personal statement...
What is a freelance editor?
Have you ever encountered the term ‘freelance editor’ online and wondered what, exactly, such a person does? Well, you’re not alone in wondering, and the truth is that the term is a little loose...
What is a fashion copywriter?
If you’re interested in clothing, love accessories or have a passion for fashion as a whole, then you may have considered choosing fashion copywriting as an option for your future career. This is especially true if you...
What does a copywriter do at an ad agency
Copywriters come in all shapes and sizes, with some specialising in online content, SEO, or even technical topics. Copywriters working for advertising agencies are often some of the most creative and imaginative people...
How to get copy editing experience
Becoming a copy editor can be an excellent career choice. You have the opportunity to choose the projects you work on and the type of editing you do. But to get started in the industry you will need a certain amount of...
How to get your first copywriting client
If you are just starting out on your copywriting career journey, you may be wondering how to get your first copywriting client. Copywriting is a rewarding yet challenging career and it can be difficult for freelance...
How to become an online content writer
Content writing is virtually everywhere, with both bigger and smaller brands turning to blogs and articles to better market their products and build their following. This means there’s plenty of work for content...
How long does it take to learn copywriting?
Many newcomers to the field often ask: how long does it take to learn copywriting? Erm… you’ve heard the one about the piece of string, right? The journey to learning copywriting is different for everyone. Some...
How to improve copywriting skills
The secret to becoming a good copywriter is being able to develop engaging content that will answer the questions of your target audience and persuade them a particular product or service will fulfil their needs...
How to become a SEO content writer
In the world of search engine optimisation, content is king. Whether you’re writing web pages, blog posts or articles, content is an important element of SEO. As Sonia Simone, the co-founder and Chief Content...
How to get freelance writing jobs
If writing is your passion, then becoming a freelance writer is an ideal way to turn it into a career or to supplement your main income. But whether you’re new to writing or you want to enjoy more flexibility...
Ellie Nevin
How to become a freelance blogger
Blogging is big business these days, but getting started on the path to success isn’t always easy if you don’t know where to begin. Once you understand what opportunities are out there, you’ll find...
Where can I write my own blog?
In this increasingly digital age, blogging has steadily been growing in popularity. Today, blogging has evolved from simply being a casual hobby and now offers many keen writers a way to earn a living. But with this...
How to define copywriting skills
When it comes to successful copywriting, there’s no one way to define what makes it good. This can quickly become frustrating, especially when you’re looking to improve your skills and produce better copy...
Copywriter vs content writer – What is the difference?
The roles of a content writer and a copywriter are often misunderstood, and although there is some overlap, they are very different. The biggest distinction is their purpose – copywriting involves writing for the...
How to build your blog audience: 12 steps to success
Maybe you’ve been working away, uploading a blog post every other week but you feel like you’re speaking to a room with no one in it? Sadly, you probably are. Don’t get me wrong, that’s not necessarily because your...
How to become a beauty copywriter
One of the best ways to establish yourself as a copywriter is to showcase your ability to write for a niche market. As such, beauty copywriting can be an excellent way for a writer to combine their writing abilities...
A day in the life of a copywriter
Ever wanted to spend a day in the life of a copywriter? You may be surprised to learn that copywriters don’t actually spend all day writing clever and inspiring prose. Instead, their day-to-day responsibilities can be...
How can you start a blog for free?
Whether you’re a business owner who’s learnt about the limitless benefits of blogging, a freelancer who wants to make a career out of writing or just someone with a hobby you want to shout about from the...
Alice Hiley
Copywriting vs content marketing
Whether you’re a startup looking to create a content strategy or a writer hoping to launch a copywriting career, you’ll need to know the difference between copywriting and content marketing. What do the two...
6 simple freelance writing tips for beginners
Freelance writing can be one of the most rewarding jobs in the world if you love to write. The chance to truly make a difference with your words and the freedom to make your own schedule are just two of the many...
The best copywriting books for beginners
So, you want to start copywriting. Whether it’s going to be your full-time career, a part-time gig to earn you a side income, or you want to learn the craft to promote your business, you can’t do it without...
7 of the best Squarespace templates for writers
Since its launch in 2003, the team at Squarespace has developed dozens of templates to suit practically every website use case. This is impressive, especially when you consider each template is fully responsive...
How soon can you make money blogging?
If you’re a naturally gifted writer, blogging might seem like an obvious career path. But how easy really is it to make a living from blogging? And what about if you run a business? You’ll likely have heard...
Content writing for agencies – What are the options?
As an agency, you have a huge range of options for sourcing your copy. You can outsource to content mills, employ freelance writers, or even write it yourself. According to Hubspot’s marketing statistic roundup...
How does one become a writer? Tips from the top…
If you’re the type of person that always notices spelling mistakes, typos and grammatical errors in correspondence, work emails and magazines or books, then it’s quite possible you’re already halfway...
Dawn Ouedraogo
What is a content writer and what do they do?
In our digital-savvy world, there is an increasing demand for content writers. Whether you are a business owner who requires sales copy for your website, or you have always dreamt of pursuing a career as a writer, you...
Getting a job as a writer – What you need to know
The digital revolution has made it easier than ever for you to fulfil your dreams of getting a job as a writer. While the ability to potentially work from home, set your own schedule, and become a master of your craft...
Jack Geary
When you want to become a writer what education is needed?
If you plan to become a writer, you’re probably wondering exactly what education is required and how you go about gaining experience and skills in the profession. It goes without saying that one of the key...
What is a professional writer and how do you become the best version?
I want to be a writer. Words spoken by every student at one point or another and often recanted the night before a critical essay is due. For many, a professional and successful writer are one and the same thing: An...
Kathryn Gaw
Ever wondered how much does a junior copywriter make?
You’ve decided on copywriting as a career. You’ve finished your course, you’ve got your portfolio and are looking to find secure, rewarding work. But no matter how confident or experienced you are, it’s easy to get...
What is a junior copywriter and what do they do?
Copywriting is a lucrative and rewarding field that many talented writers gravitate towards after graduating or in the early stages of their career. Broadly speaking, those who want to make a career out of copywriting...
Louisa Hann
How to write an invoice for freelance work
Freelancing is great, but it can also be demanding of your time and energy, particularly when it comes to invoicing for your services. After all, you’re the writer, marketing department, CEO and accounts...
What does an advertising copywriter do? We tell all
If you’ve got bags of imagination and more than enough writing skill to go around, an advertising career could be just right for you. Passion, flair and determination will also be needed a-plenty, as the written...
Want to know how to compose a press release? We’ve got you covered
Writing a press release is an excellent way to get your name known, build your brand, acquire backlinks to your site, and get some publicity for your company and your latest news. But there is an art to writing...
Gill Fernley
10 tips for how to write the best press release
Writing press releases is a common task for freelance writers, journalists and senior marketing personnel or PR managers. However, writing a great press release means pitching it correctly to the target audience and...
Ever wondered what to major in to become a writer?
If you intend to write for a living, you may well be wondering what to major in to actually become a paid writer. In all honesty, you don’t necessarily need to have an undergraduate degree to pursue some...
How to be a content writer that rocks
On the Copify blog, we have oodles of great advice on how to start your writing career and find the best courses on writing. We’ve gone into the finer details of writing, like how to set up your portfolio and how to...
How careers in writing professionally get started
There are many ways to launch a career as a professional writer. In fact, lots of successful writers almost fall into the role by accident. This could be because they are tasked with writing texts and content in the...
Want to know how to become the best writer? Get our 9 tips for success
Becoming a writer is an often cited dream of many talented teenagers and adults. With its perceived air of elusiveness and chic grandeur, the writer’s life can seem eminently desirable and enjoyable to those who have a...
‘I want to be a writer, where do I start?’ You asked, we answered…
So, you’ve decided you want to be a writer. First off, congratulations! Becoming a writer is an incredible experience and, as a career, it offers a number of perks compared to other typical, 9-5 jobs. And because the...
How to make a career out of writing
And by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt. ― Sylvia Plath If you dream of forging a career...
What to do to become a writer in 8 easy steps
These days everyone’s a writer. Ever heard that expression? Well, it’s not far off. The internet has opened up vast new vistas for those with a good grasp of language and a genuine flair for writing engaging...