Here’s why the top companies outsource content writing to the pros: Table of Contents Why outsource content writing?i. A great foundation to build fromii. Free up timeiii. Tap into another’s expertiseiv. The...
Category - Content marketing
William Milton5 travel copywriting examples that prove you should hire a pro
If you want to be competitive in the travel sector, whether you’re an airline, hotel or other travel business, you must work hard to produce content that is valuable to customers. You need your content to be...
Rob Taylor5 best books to learn copywriting (for beginners and pros)
Just like any other form of creative expression, copywriting isn’t always an easy process. In fact, staring at the dreaded blank page can be tantamount to torture for copywriters at any level. Whether you’re just...
Successful blogging in 12 simple steps
Whether you wish to begin blogging as a hobby or are developing a blog for your business, there are multiple reasons why blogging could be beneficial for you. It is important to note, however, blogging is not quite as...
Alice StarkieHow to become an email copywriter
Today, many marketers struggle to write email copy that gets their emails read and inspires readers to take action. Because of this, businesses are increasingly turning to copywriters for help. However, email...
Jess Thistlethwaite
7 reasons why blogging is important for your business
Since the late 1990s, blogging has been a fun and unique way for internet users to share their interests and research their passions. In today’s increasingly digital world, however, blogging has become an...
The benefits of content writing: A guide for content marketing newbies
If you’re a complete beginner when it comes to content marketing, it can sometimes feel like you’re fumbling in the dark. After all, it’s a completely different playing field compared to more traditional methods of...
Why you need a copywriter (whether you know it or not)
Have you ever heard the phrase ‘content is king’? With the digital boom, it’s a statement which has never been truer. But where does all of this content come from, and how can your business leverage the power of content...
What’s the difference between a content writer and technical writer?
These two career paths may seem quite similar on the surface, but technical writing and content writing are based on two very different concepts, even if their work processes overlap. If you’re interested in...
Why hire a copywriter?
In the age of search engine marketing, to succeed online you need a website which clearly communicates what your business can offer to potential clients. Google will then reward you with a higher place in its rankings...
Sam Carney
The best blogging courses for writers in 2019
Writing is one of the most obvious career moves for talented writers, but the reason the best blogging courses are still in demand in 2019 is that what it takes to run a successful blog has become a longer list than...
Molly Forsyth
Where to find writers for my blog
As you probably already know, publishing regular blog content is a fantastic way to increase your organic traffic and increase sales. However, finding talented writers can often prove to be a challenging task that seems...
Bradley Williams
How to start a copywriting business
You might not think that becoming a freelance copywriter involves setting up a business, but in many ways, that’s exactly what freelancing is. If you’re planning to make a career out of copywriting, then...
Vanessa Adamko
What makes a good copywriter? These 4 must-have skills are a start…
Many factors make an individual a great copywriter. For those considering copywriting as a future career – or even those simply curious about what makes a copywriter great rather than just good – these factors are...
Harriet Swartout-Phipson
What are the roles and responsibilities of content writers
So, you’re looking to start out in a career as a content writer? Well, that’s great! It’s a really fulfilling role and one that has the opportunity to be exciting and stimulating as no two days need ever be the same...
4 reasons why you need a copywriter
So you got a B in your GCSE English, and your teacher even said you’re a natural when it comes to writing. You’ve handled the writing of all sorts of emails, business reports and even your personal statement...
What is a freelance editor?
Have you ever encountered the term ‘freelance editor’ online and wondered what, exactly, such a person does? Well, you’re not alone in wondering, and the truth is that the term is a little loose...
What is a fashion copywriter?
If you’re interested in clothing, love accessories or have a passion for fashion as a whole, then you may have considered choosing fashion copywriting as an option for your future career. This is especially true if you...
What does a copywriter do at an ad agency
Copywriters come in all shapes and sizes, with some specialising in online content, SEO, or even technical topics. Copywriters working for advertising agencies are often some of the most creative and imaginative people...
How to get copy editing experience
Becoming a copy editor can be an excellent career choice. You have the opportunity to choose the projects you work on and the type of editing you do. But to get started in the industry you will need a certain amount of...
How to get your first copywriting client
If you are just starting out on your copywriting career journey, you may be wondering how to get your first copywriting client. Copywriting is a rewarding yet challenging career and it can be difficult for freelance...
How to become an online content writer
Content writing is virtually everywhere, with both bigger and smaller brands turning to blogs and articles to better market their products and build their following. This means there’s plenty of work for content...
How to improve copywriting skills
The secret to becoming a good copywriter is being able to develop engaging content that will answer the questions of your target audience and persuade them a particular product or service will fulfil their needs...
How to become a SEO content writer
In the world of search engine optimisation, content is king. Whether you’re writing web pages, blog posts or articles, content is an important element of SEO. As Sonia Simone, the co-founder and Chief Content...
How to get freelance writing jobs
If writing is your passion, then becoming a freelance writer is an ideal way to turn it into a career or to supplement your main income. But whether you’re new to writing or you want to enjoy more flexibility...
Ellie Nevin
How to become a freelance blogger
Blogging is big business these days, but getting started on the path to success isn’t always easy if you don’t know where to begin. Once you understand what opportunities are out there, you’ll find...
Where can I write my own blog?
In this increasingly digital age, blogging has steadily been growing in popularity. Today, blogging has evolved from simply being a casual hobby and now offers many keen writers a way to earn a living. But with this...
How to define copywriting skills
When it comes to successful copywriting, there’s no one way to define what makes it good. This can quickly become frustrating, especially when you’re looking to improve your skills and produce better copy...
Copywriter vs content writer – What is the difference?
The roles of a content writer and a copywriter are often misunderstood, and although there is some overlap, they are very different. The biggest distinction is their purpose – copywriting involves writing for the...
How to build your blog audience: 12 steps to success
Maybe you’ve been working away, uploading a blog post every other week but you feel like you’re speaking to a room with no one in it? Sadly, you probably are. Don’t get me wrong, that’s not necessarily because your...
Wendy Woodhead
How can you start a blog for free?
Whether you’re a business owner who’s learnt about the limitless benefits of blogging, a freelancer who wants to make a career out of writing or just someone with a hobby you want to shout about from the...
Alice Hiley
Copywriting vs content marketing
Whether you’re a startup looking to create a content strategy or a writer hoping to launch a copywriting career, you’ll need to know the difference between copywriting and content marketing. What do the two...
6 simple freelance writing tips for beginners
Freelance writing can be one of the most rewarding jobs in the world if you love to write. The chance to truly make a difference with your words and the freedom to make your own schedule are just two of the many...
The best copywriting books for beginners
So, you want to start copywriting. Whether it’s going to be your full-time career, a part-time gig to earn you a side income, or you want to learn the craft to promote your business, you can’t do it without...
7 of the best Squarespace templates for writers
Since its launch in 2003, the team at Squarespace has developed dozens of templates to suit practically every website use case. This is impressive, especially when you consider each template is fully responsive...
How soon can you make money blogging?
If you’re a naturally gifted writer, blogging might seem like an obvious career path. But how easy really is it to make a living from blogging? And what about if you run a business? You’ll likely have heard...
Content writing for agencies – What are the options?
As an agency, you have a huge range of options for sourcing your copy. You can outsource to content mills, employ freelance writers, or even write it yourself. According to Hubspot’s marketing statistic roundup...
What is a content writer and what do they do?
In our digital-savvy world, there is an increasing demand for content writers. Whether you are a business owner who requires sales copy for your website, or you have always dreamt of pursuing a career as a writer, you...
What does a junior copywriter do?
Copywriting is a lucrative and rewarding field that many talented writers gravitate towards after graduating or in the early stages of their career. Broadly speaking, those who want to make a career out of copywriting...
Louisa Hann
How to write an invoice for freelance work
Freelancing is great, but it can also be demanding of your time and energy, particularly when it comes to invoicing for your services. After all, you’re the writer, marketing department, CEO and accounts...
Jack Geary
What does an advertising copywriter do? We tell all
If you’ve got bags of imagination and more than enough writing skill to go around, an advertising career could be just right for you. Passion, flair and determination will also be needed a-plenty, as the written...
Dawn Ouedraogo
Want to know how to compose a press release? We’ve got you covered
Writing a press release is an excellent way to get your name known, build your brand, acquire backlinks to your site, and get some publicity for your company and your latest news. But there is an art to writing...
Gill Fernley
10 tips for how to write the best press release
Writing press releases is a common task for freelance writers, journalists and senior marketing personnel or PR managers. However, writing a great press release means pitching it correctly to the target audience and...
How to be a content writer that rocks
On the Copify blog, we have oodles of great advice on how to start your writing career and find the best courses on writing. We’ve gone into the finer details of writing, like how to set up your portfolio and how to...
How careers in writing professionally get started
There are many ways to launch a career as a professional writer. In fact, lots of successful writers almost fall into the role by accident. This could be because they are tasked with writing texts and content in the...
‘I want to be a writer, where do I start?’ You asked, we answered…
So, you’ve decided you want to be a writer. First off, congratulations! Becoming a writer is an incredible experience and, as a career, it offers a number of perks compared to other typical, 9-5 jobs. And because the...
How to make a career out of writing
And by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt. ― Sylvia Plath If you dream of forging a career...
What to do to become a writer in 8 easy steps
These days everyone’s a writer. Ever heard that expression? Well, it’s not far off. The internet has opened up vast new vistas for those with a good grasp of language and a genuine flair for writing engaging...
Just what is content creation?
If you’re contemplating a writing career and querying exactly what content creation is, then read on… What is content? Content is information that’s geared towards an end user or audience and includes...
How to start freelance writing – in a nutshell
Freelance writing can be a great way to supplement your income or to start your own business, and it’s easier than you think. Whether you want to start writing as a second job or launch your own copywriting business...
Kate Hannon
How to become a content writer and launch a successful career
“Keep reading! Keep travelling! Keep thinking! And finally you will be there, in the Land of Wisdom where the mind has the power of an eagle’s eye!” ― Mehmet Murat ildan If you enjoy researching and find that reading...
How to start a freelance writing career
Freelance writing can be a rewarding and lucrative career, but breaking into the business can seem overwhelming at first. However keen you are, promoting yourself, plying your trade and landing your first client can...
What is the role of a copywriter?
Despite being a popular occupation, the duties of copywriters and freelance writers have changed in recent years. Whilst many people have a vague idea of what the role entails, they may still ask what is the role of a...
6 tips on how to be a good copywriter
We all come into contact with the words of hardworking copywriters every single day. From our cereal packets to the blogs of our favourite brands, copywriters are keeping the marketing and digital worlds ticking over...
What do you need to be a writer?
A professional writer can work on anything from novels, plays and poems to the adverts and blurbs that help to sell them to the public. Writing jobs can differ enormously from one to another, and two people who both...
Jon Clark
What do you have to do to become a writer?
So, you want to become a writer? Great choice! But you’re also probably wondering: what do you have to do to become a writer? Don’t worry, we’ve got you covered. Whether you’ve recently graduated...
Carol-Anne Magennis
What do I need to be a writer? 6 qualities for success
“Reading maketh a full man; conference a ready man; and writing an exact man.” So said Francis Bacon, the English philosopher, statesmen and scientist. Writing comes in many shapes and forms; from books to...
Richard Garside
What does it take to become a writer?
Are you creative, have a passion for writing and have an excellent grasp of spelling and grammar? Then becoming a copywriter could be for you. Copywriting is a flexible and potentially lucrative career that could enable...
Jessica Brown
Should I become a writer? Answer these 6 questions and see
Just as with any other skilled job, if you want to be a writer, then you need an aptitude for it. You can, and will, learn along the way, so writing isn’t a profession where you need to learn everything possible before...
What is a freelance writer? Clue: it’s not quite how Carrie Bradshaw portrayed it
90s sitcoms loved rose-tinted glasses, didn’t they? Rachel, a waitress, and Monica, a sporadically employed chef, lived in a huge Manhattan apartment; Will Smith lucked out with a Bel-Air lifestyle; and Carrie Bradshaw...
Amy Smith
How to find a writing job: Our 15 top tips for success
Becoming a freelance copywriter is an incredibly exciting opportunity. It is also more than just a job as it offers you the chance to completely alter your lifestyle. You have the chance to work from wherever you want...
8 rules to follow when writing for the web
If you’re writing for the web, rather than for print, it’s a whole different ballgame. If someone picks up a book, you know they want to read it, and they’ll most likely start at chapter one and work their way in order...
How to write an article for website publication
If you’re not familiar with content writing, you might not realise that there are completely different approaches depending on whether you’re writing a press release, sales copy, a website page, or an article for a...
How to learn content writing in 9 simple steps
Deciding you want to write for a living is a bit like going back to school. You’ll need to be serious about your ambitions, cultivate your creativity and put in the time and effort required if you’re to make a success...
How to write blog content that beats the churn
Whether you are a business trying to create new content or an individual looking to raise your profile, knowing how to write blog content is one of the most effective ways that you can engage with your audience. Blogs...
What do you need to become a writer?
On my first day of journalism school, I was told you needed three things to make it as a journalist: “A plausible manner, some ability to write and rat-like cunning.” A decade later I see where my tutor was coming from...
Francesca Ross
Ever wondered what to write about on a blog? We reveal our top tips…
Wondering what to write about on a blog is one of the trickiest conundrums for new blog owners. What’s more, content writing and your choice of topics is certainly an important consideration. In this article, we...
Laura Green
What are ghost writers? Does your business need one? And just how do you become one?
With the rise of online marketing and a need for businesses to generate more content than ever, ghost writers are becoming ever more popular. They offer business owners a lot of unique benefits and also serve as a...
New to copywriting? Get our 8 tips on how to find freelance writing jobs
Now that you’ve decided to start writing freelance and to finally get started on your dreams of working on a beach in Bali or Phuket, you’ve begun building your writer’s website. Your portfolio is in place and your...
Fionn Lee
How to learn content writing skills for free
As a copywriter, it can be all too easy to fall into the trap of producing repetitive content that may end up feeling stale. For this reason, it’s important to continuously develop your skills. Not only will this...
Katrina Peel
What is ghost blogging?
There’s nothing spooky about ghost bloggers! You’ve probably heard of ghost writers – writers who produce work for someone else and allow them to take the credit. Well, ghost bloggers work in a similar way. Ghost...
Natalie Morton
How to find freelance writers for your business
If you’re looking to improve the quality of your web content or other offline marketing materials, then finding a freelance writer can be a great way to go. In fact, publishing regular content on your site is important...
7 tips on how to find writing jobs
Becoming a freelance writer is perhaps one of the most fulfilling and exciting career choices around. But all writers starting out have one very obvious and very challenging task to deal with … Knowing how to find...
The 3 best copywriter training courses
So, you want to become a copywriter? For some people, it will be a natural progression from an existing course or path of studying. For others, it may be something that is being learnt through freelance work or in their...
Grace Carter
Revealed: 5 glaring reasons people are not reading your content
As you may already know, starting a blog is one thing, but getting it off the ground is quite another. Building momentum requires a certain set of techniques that apply to your core website along with your published...
Noemi Tasarra-Twigg
Ever wanted to know how to break into freelance writing?
Freelance writing can be a fantastic and fun career, with plenty of freedom in the way you manage your life and your time. It does, however, have a bit of a reputation for being hard to break into. One of the reasons...
How to be a successful freelance copywriter
Being a freelance copywriter is one of the most enjoyable and rewarding jobs around. You have the opportunity to work on a variety of different projects and can often do so from any location you please. However, there’s...
5 tips for writing a web page that your visitors will love
The requirements of writing content for a web page can vary greatly, all depending on the nature of the web page itself. It could be a landing page designed to inform the visitor of what you do and give them a reason to...
What is web copywriting?
So, you want to be a copywriter. But just what is web copywriting? It’s crucial you find out because writing for websites and other online products is going to be a huge part of what you do. Small businesses with...
Learn from the best: 6 examples of good copywriting
A great copywriter has a firm understanding of the target audience they are writing for, and how they should best style their text. They also understand that the sort of copy they write will depend largely on the format...
How to write website content for SEO: everything you need to know
When you are building a website, the large, blank spaces can look intimidating if you are not used to producing online content. The quality of the content depends on the way in which you are able to convey the aims of...
Felicity Box
What is website content writing? The ultimate guide
Website content writing is an invaluable skill in today’s digital economy. If you don’t learn how to write great content, you won’t be able to rank your websites, and you’ll make less money. In one sense, it’s that...
Shaun Edwards
What is an SEO copywriter?
Most businesses know that SEO stands for Search Engine Optimisation, and Search Engine Land defines it as “…the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or...
Writing an About Us page for a website that converts
Many companies make the mistake of talking all about themselves on their About Us page. It’s an easy mistake to make given the title of the page, but it’s not about you. It’s about what benefits your business can bring...
How to create a copywriting portfolio
Whether you’re starting out as a copywriter or have been in the business for a long time, you’ll know that keeping a list of your previous successes to help attract new clients is a major part of the...
Nick Toner
What does a digital copywriter do?
When most people think about the term ‘copywriter’, they imagine someone in an ad agency who writes those long-form sales letters and eye-catching captions for online and print ads. And for some copywriters that’s true...
How to write SEO content for a website
There’s been an awful lot written about Search Engine Optimisation (SEO) on the internet, and there’s good reason for that. Optimising your site for the search engines is one of most impactful things you can do to get...
What is content writing?
Content writing can be a very powerful part of any business’s marketing plan, with many benefits for companies, including the ability to attract their ideal customers and better rankings in the search engines. If you...
How to write a press release
Press releases are a great way of communicating your latest news or updates with members of the news media, who will then relate this information to their wider audience if they think it will be of interest. It can...
How do you get paid by blogging about your business?
There are many reasons businesses, start-ups, freelancers and individuals can benefit from having a blog, from increased traffic to attracting and converting more customers. While the main focus of your blog will be to...
What is SEO copywriting?
Have you sat through many a meeting listening to the head of marketing drone on about search engine optimisation? Perhaps you’re confused about long-tail and short-tail keywords? Or you just don’t know your PPC from...
How to get writers for your blog
Blogging was once a way for an individual to document their personal life in an online journal. Nowadays, running a blog is a viable content marketing strategy for many businesses. Blogging and business: a match made in...
Chinyere Ogwe
How to create the perfect copywriting brief template
Do you have a blog post, homepage content or a series of product descriptions you need writing? Before your freelance writer can put pen to paper – or finger to keyboard – you’re going to need to create a brief...
How to measure content marketing success
If you want to use content marketing to get your business website found online and convert that traffic into customers, you need to know how to measure content marketing success. But how exactly can you find out whether...
Collaboration is key: the relationship between content marketers and graphic designers
The advertising and marketing industry is a collaborative world, and at the centre of this is the relationship between content marketers and graphic designers. Frequently working together, the two departments need to...
Anna Trogstad
Drive more traffic with this simple, 4 step SEO content audit
Continually reviewing and improving your on-site content is an integral part of any SEO campaign. In this post, I’m going to show you how to do this effectively.
How to create a content marketing strategy plan
The thought of starting to create content, if you haven’t already, can be daunting. It’s such a large undertaking and it can be difficult to stand out from the crowd. However, if you break it down and...
Cat Huntington
The complete guide to content marketing on LinkedIn
As LinkedIn has evolved, opportunities to share content have increased, and with a growing, interested audience to market your services to, the site really should be an integral part of your content strategy.
5 Fantastic content marketing idea generators
As a content marketer, you’ll be all too aware of the daily struggle to generate fresh, shareable content. You might be an expert in every aspect of the products or services you provide, but if you can’t...
How does content marketing generate leads?
Unless you’ve been living under a rock for the past few years, you will have heard the hype surrounding content marketing. What might be less clear, however, is why exactly you need to be doing it. As with most...
How to plan a seasonal keyword marketing plan
Seasonal events are a golden opportunity to make extra sales and improve brand awareness. In order to do that, people need to connect the event with your business and land on your site. This is where seasonal keywords...
Martin Harrison
The relationship between content marketing and PR
Public relations is labelled as an outdated, dying art, while content marketing is the new trend that every business must now focus exclusively on. The truth, as always, is somewhere in between. Content marketing and PR...
5 myths about content marketing and SEO
Content marketing is not SEO and vice versa. If done correctly they are complimentary, but they are not one and the same, you need to do both. Content marketing has not replaced SEO, SEO is, and will continue to be as...
How does web content influence the buying process?
We all know that content is a vital part of any website's conversion path, but exactly what effect does this content have on each stage of the buying process? And how can you, as a business owner or manager, take...
10 easy content marketing strategies for small businesses
Content marketing can be a challenge, even for businesses with big budgets and plenty of resources. For small businesses, it can seem like an impossible task. That doesn't mean you shouldn't try though, as a little...