Do you want to grow your business? Do you want more customers and a better understanding of what they need? Then it’s time to start talking to them! A common misconception is that inbound marketing is about how...
Category - Content marketing
Wendy WoodheadThe missing link: How does PR support content marketing?
Public relations and marketing are often seen as two sides of the same coin. But in reality, they have slightly different objectives though can be used to complement each other. In this article, we’ll look at the...
What is the goal of content marketing and how do you achieve it?
Ask the question ‘what is the goal of content marketing’ and the answer might seem easy: generating more visibility, engagement and sales for your brand. But getting the kind of transformative results that...
How to make a content marketing plan: 8 steps to success
A successful content marketing plan will promote your business to the right people so you can increase leads and convert them into sales. However, developing an effective content marketing strategy can be challenging...
What is brand awareness, what does brand awareness do and how do you increase it?
Brands are powerful. They represent a company, its ideals and what it stands for in the minds of consumers. The goal of any business is to get people talking about them – not just through their products but also...
Copify alternatives: what’s out there?
We’ve written time and again that content marketing should be at the heart of your marketing strategy. From blog posts to targeted landing page and e-commerce copy – engaging content can inspire readers and...
Why is social media an important part of inbound marketing?
When it comes to marketing your product or service, there’s such an abundance of tools at your disposal that it can feel impossible to know where to concentrate your time, energy, and resources. After all...
Kayla Jenkins
What are inbound marketing channels?
If you’re a business looking to improve your accessibility and visibility for audiences online, then inbound marketing is an excellent approach. If you want to find out more about what inbound marketing actually...
How to do social media marketing for b2b – and why you need to do it
Social media marketing is no longer a ‘nice to have’, it is a must for any business, no matter the size or audience. Social media has proven to be an effective and low-cost way of getting your message out...
Why is goal setting important to inbound marketing?
Setting clearly defined goals is always beneficial in business. Having an objective or set of objectives to work towards is an effective motivator for your team as a whole and individual staff members. And in the age of...
Mike Whitford
What’s the difference between inbound and outbound marketing?
Marketing plays a crucial role in helping you to attract customers to the products or services you provide, so it’s vital that you are familiar with the different methods of marketing at your disposal. Knowing the...
James Preston
How does content marketing support digital marketing?
An effective digital marketing strategy helps connect consumers with your brand. It does this using various channels and activity such as organic and paid in order to drive traffic, leads, or sales. One of the biggest...
How content marketing is changing the game
The status of content marketing has changed. No longer is it a question of “should I add content marketing to my marketing strategy” but a matter of “when.” And the answer is now. To appreciate why, you need to...
Natasha Louise Colyer
5 of the best copywriters of all time
Becoming a copywriter isn’t as easy as just waking up and deciding you want to write. While this is a great first step, it is a career path that takes a lot of dedication and hard work. Apart from practice (which...
7 steps to building a copywriting portfolio the right way
So you want to be a writer. You may have arrived at this realisation early on. Early enough that you have built up plenty of experience working on, or even editing, school newspapers, college bulletins and a university...
Dawn Hotchkis
The best hotel copywriting examples
Copywriting is a fantastic way to market your business. By using a blend of storytelling, brand marketing and SEO, copywriters can create compelling written content that can advertise, describe, and engage potential...
Claire Martin
7 top content writing courses to boost your skills in 2021
Content is one of the most important elements for your business to grow and succeed. It is the strategy that can take your business above your competitors, help you to rank on search engines and generate more sales. If...
How to write great content for your website
Content is the most important yet often most overlooked aspect of a website. Writing content which engages your audience, encourages conversions and drives that all-important SEO and social media traffic is a constant...
Content creation checklists
Content creation checklists: Table of contents Website content checklistBlog post checklistArticle checklistPress release checklistSocial media post checklistWhite paper checklistProduct description checklistReview...
How to start a blog
Whether you are a budding writer or a fledgeling startup, if you want to know how to start a blog, you’ve come to the right place. This post is the ultimate starting point, discussing everything from why...
How to write an invoice for freelance work
Freelancing is great, but it can also be demanding of your time and energy, particularly when it comes to invoicing for your services. After all, you’re the writer, marketing department, CEO and accounts...
Jack Geary
What is an SEO copywriter?
Most businesses know that SEO stands for Search Engine Optimisation, and Search Engine Land defines it as “…the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or...
Gill Fernley
Content writing for agencies – What are the options?
As an agency, you have a huge range of options for sourcing your copy. You can outsource to content mills, employ freelance writers, or even write it yourself. According to Hubspot’s marketing statistic roundup...
Alice Hiley
6 awesome content writing tools you should be using
Here are six content writing tools that we found particularly useful. They all prove handy at different parts of the writing process.
Sam Carney
Creative writing vs content writing: More different than you might think
Creative writing vs content writing: Table of content What does creative writing mean? What does content writing mean? The key differences between creative and content Similarities between creative and content Which...
Harriet Swartout-Phipson
5 Fantastic content marketing idea generators
As a content marketer, you’ll be all too aware of the daily struggle to generate fresh, shareable content. You might be an expert in every aspect of the products or services you provide, but if you...
Why should you hire freelance writers online?
Looking for the right writer for your website and business isn’t always the easiest task. Do you go to job boards or see if you know anyone? Do you get someone in-house to stick around long-term, or find someone...
Anna Trogstad
How to become a SEO content writer
In the world of search engine optimisation, content is king. Whether you’re writing web pages, blog posts or articles, content is an important element of SEO. As Sonia Simone, the co-founder and Chief Content...
Jess Thistlethwaite
What is ghost blogging?
There’s nothing spooky about ghost bloggers! You’ve probably heard of ghost writers – writers who produce work for someone else and allow them to take the credit. Well, ghost bloggers work in a similar way. Ghost...
Natalie Morton
Successful search engine copywriting: 9 tips for writing great content
“One of the biggest challenges that bloggers and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people.” – Neil Patel Copywriting for search engines is all...
How to hire a content writer
In today’s digital world, customers expect more from businesses. Not only do businesses face customer demands for better, faster services, they also face increasing demands for online content that informs and...
Alice Starkie
6 simple freelance writing tips for beginners
Freelance writing can be one of the most rewarding jobs in the world if you love to write. The chance to truly make a difference with your words and the freedom to make your own schedule are just two of the many...
How to learn SEO copywriting: top tips and things to remember
Knowing how to learn SEO copywriting can be tough. With many sites offering contradictory information on the best SEO strategy, it’s a challenge writers and business owners need to overcome to optimise their...
Ruth Walbank
The benefits of content writing: A guide for content marketing newbies
If you’re a complete beginner when it comes to content marketing, it can sometimes feel like you’re fumbling in the dark. After all, it’s a completely different playing field compared to more traditional methods of...
Rob Taylor
What is SEO copywriting?
Have you sat through many a meeting listening to the head of marketing drone on about search engine optimisation? Perhaps you’re confused about long-tail and short-tail keywords? Or you just don’t know your PPC from...
Where to find freelance writers? 8 places to look
Knowing where to find freelance writers for your blog, website or any other aspect of your business can be difficult when it actually comes down to it. But before we run through how to find them, let’s start with why...
Want to become a freelance blogger? Here’s what you should know
Want to become a freelance blogger? Great! An incredibly rewarding career path, freelance blogging allows you autonomy as a writer, leaving you free to enjoy your passion for writing by selecting blogging jobs that suit...
7 reasons why blogging is important for your business
Since the late 1990s, blogging has been a fun and unique way for internet users to share their interests and research their passions. In today’s increasingly digital world, however, blogging has become an...
6 simple tips for effective website content writing
Most businesses understand that they need to up their content game. After all, with 400 million active websites now in existence, standing out from the crowd has never been more difficult. Although effective website...
What’s the deal with duplicate content and search engines?
SEO content writing has come a long way since the days of mindless keyword stuffing and link spamming. Search algorithms have become more sophisticated and, as a result, relevant, useful and well-written content that...
Ilana Leonard
What is online copywriting all about?
Maybe you’re new to the writing world in general, or perhaps you’re an old hand with a plethora of writing experience. Either way, understanding online copywriting could be crucial to your writing career...
Recommended reads: The best book for marketing beginners
In the digital age, marketing is evolving at a ridiculous pace, with new platforms, tools and tactics popping up all of the time. However, although traditional methods are slowly being phased out, the underlying...
How to measure content marketing success
If you want to use content marketing to get your business website found online and convert that traffic into customers, you need to know how to measure content marketing success. But how exactly can you find out whether...
9 content idea generator tools to save precious writing time
Ideas might have grown on trees for Newton, but content marketers have to look to some other unlikely places for inspiration. If you struggle to come up with topics for blog posts and articles, you’re not alone. In...
Collaboration is key: the relationship between content marketers and graphic designers
The advertising and marketing industry is a collaborative world, and at the centre of this is the relationship between content marketers and graphic designers. Frequently working together, the two departments need to...
Why hire a ghostwriter for blog writing on your company website?
It’s easy to forget about your blog. If it’s a personal blog, you might run out of time to write it, or if it’s a business blog, you might feel that it’s not adding that much to your website. If...
How to find a copywriter for your business
Business owners need killer content to engage their readers and help them get found in the search engines. However, writing persuasive and interesting copy doesn’t come naturally to everybody, so hiring a...
How to become a freelance content creator
Becoming a freelance content creator is a great career move for someone who has a passion and impulse for finding the best words that fit together but who wants the flexibility of managing their own time. Unfortunately...
Where to find blog content: top tips and inspiration
Blogging is a fantastic way to showcase your writing talent. Whether you update your blog daily, weekly or monthly, put enough work into it and you’ll reap the rewards over time, with dedicated fans, a high SERP...
Wondering how to become a digital copywriter?
You may have been writing for years, be that professionally, as a side hustle or as a hobby. Even if you’re just starting out in the written world, you’ll be well aware that digital is in demand...
What to consider when writing for different media
Whether you’re a copywriter or content writer, at some point in your career, if not at several points, you’re likely to be asked to write in a different style of media than that you’re used to. This...
Our top 4 tips to nail great content idea generation
Whether it’s for your own use or another’s, content writing is a fulfilling career, job, hobby or essential business marketing activity that you can make work for you. The key ingredient is a passion for...
How to improve your grammar and spelling skills
Whether you’re a freelance writer, have a blog or you’re employed as a writer within a business, the basics of good writing are essential to your work. It doesn’t matter whether your tone of voice is...
Blog writing tutorial for beginners
If you are new to online content writing or you’ve been writing for a long time but want to get back to basics, this 5-stage blog writing tutorial can help you out. From planning to sub-editing, we’ve got you...
Wondering where to start as a freelance writer?
It’s never too late to start freelance writing. A great profession to begin at any point in your working life, freelance writing offers a plethora of benefits and it doesn’t take long to find success stories...
What is copywriting in digital marketing? Here’s 5 things you need to know
At the core of any good digital marketing strategy is good copywriting. A digital marketing strategy encompasses a myriad of aspects to engage your target audience and ultimately help your business make a sale, but if...
The ultimate guide to persuasive online copywriting
Most of us would agree that we want our content to be persuasive. But it’s often easier said than done. In this blog post, we take a look at what exactly persuasive online copywriting entails and how you can learn the...
The 10 best content writing tools for inspiration and originality
We all want to read content that inspires, motivates and entertains us, but the competition is fierce. This is why it’s never been more important to ensure your copy is error-free, original and well-researched. To...
6 things you need to know before hiring a writer for your blog
Has your glorious dream of posting fresh blog content every week that propels your site through the rankings started to feel more like a nightmare? Then it’s time to think about hiring a writer for your blog. But while...
What is SEO content writing?
In 2020, 55% of marketing executives said on-page content development was the most effective SEO tactic, while 93% of online experiences were reported to begin with a search engine. With these statistics in mind...
What is the purpose of a company blog?
Blogging, when done correctly, serves as a highly valuable source of information for internet users around the world. Whether they’re looking for a how-to guide, an in-depth tutorial or they simply want the answer...
6 types of body copy in advertising
It’s widely believed that the most important part of any advert is the headline, and while this is true in most cases, what goes underneath can have just as much of an impact. Headlines are usually followed by...
How to write a blog post: a step-by-step blog writing template
Have you ever sat down to write a blog post but struggled to make a start? You’re not alone. Blogging can be really difficult and many people experience writer’s block. However, we’ve found success by...
4 great beauty copywriting examples that made an impact
To further your career as a copywriter, it can help to find your niche. If you’ve always been passionate about beauty and wellbeing, a beauty copywriter could be the perfect role for you. A beauty copywriter needs...
What are the different types of media writing?
Working in media is both exciting and challenging, and no two days are the same. Although the rise of new publishing platforms means the journalism world is evolving at a rapid pace, we still rely on it to inform...
The top free content writing tools you’ll ever need
As the digital world speeds up, it can feel as though you’re trying to stay afloat on a never-ending wave of content creation. So how do you stay focused? How do you provide excellent copy? And how do you come up with...
What do great copywriting samples look like? How to get started
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett Getting started as a copywriter can be tough, in part because it’s a huge business with beginners and pros alike...
10 social media tactics every blogger should employ in 2020
Nowadays, perhaps one of the biggest hurdles bloggers face in social media is the pressure to keep up. This is because platforms’ algorithms continuously innovate and user behavior constantly changes — as a...
Larry Kim
5 main benefits of a company blog
5 main benefits of a company blog: Table of contents 1. 5 main benefits of a company blog i. Establish your company as an authority in your industry ii. Boost your Search Engine Optimisation iii. Connect with your...
William Milton
Medical content writing samples: how to create effective copy that makes an impact
Medical content writing samples: Table of Contents Where to start when creating medical content writing samplesi. Put your plan down on paperii. Do your researchiii. Understand the context for your medical content3...
Here’s why the top companies outsource content writing to the pros
Here’s why the top companies outsource content writing to the pros: Table of Contents Why outsource content writing?i. A great foundation to build fromii. Free up timeiii. Tap into another’s expertiseiv. The...
Copywriter vs content writer – What is the difference?
The roles of a content writer and a copywriter are often misunderstood, and although there is some overlap, they are very different. The biggest distinction is their purpose – copywriting involves writing for the...
5 travel copywriting examples that prove you should hire a pro
If you want to be competitive in the travel sector, whether you’re an airline, hotel or other travel business, you must work hard to produce content that is valuable to customers. You need your content to be...
5 best books to learn copywriting (for beginners and pros)
Just like any other form of creative expression, copywriting isn’t always an easy process. In fact, staring at the dreaded blank page can be tantamount to torture for copywriters at any level. Whether you’re just...
Successful blogging in 12 simple steps
Whether you wish to begin blogging as a hobby or are developing a blog for your business, there are multiple reasons why blogging could be beneficial for you. It is important to note, however, blogging is not quite as...
How to become an email copywriter
Today, many marketers struggle to write email copy that gets their emails read and inspires readers to take action. Because of this, businesses are increasingly turning to copywriters for help. However, email...
Why you need a copywriter (whether you know it or not)
Have you ever heard the phrase ‘content is king’? With the digital boom, it’s a statement which has never been truer. But where does all of this content come from, and how can your business leverage the power of content...
What’s the difference between a content writer and technical writer?
These two career paths may seem quite similar on the surface, but technical writing and content writing are based on two very different concepts, even if their work processes overlap. If you’re interested in...
Why hire a copywriter?
In the age of search engine marketing, to succeed online you need a website which clearly communicates what your business can offer to potential clients. Google will then reward you with a higher place in its rankings...
The best blogging courses for writers in 2019
Writing is one of the most obvious career moves for talented writers, but the reason the best blogging courses are still in demand in 2019 is that what it takes to run a successful blog has become a longer list than...
Molly Forsyth
Where to find writers for my blog
As you probably already know, publishing regular blog content is a fantastic way to increase your organic traffic and increase sales. However, finding talented writers can often prove to be a challenging task that seems...
Bradley Williams
How to start a copywriting business
You might not think that becoming a freelance copywriter involves setting up a business, but in many ways, that’s exactly what freelancing is. If you’re planning to make a career out of copywriting, then...
Vanessa Adamko
What makes a good copywriter? These 4 must-have skills are a start…
Many factors make an individual a great copywriter. For those considering copywriting as a future career – or even those simply curious about what makes a copywriter great rather than just good – these factors are...
What are the roles and responsibilities of content writers
So, you’re looking to start out in a career as a content writer? Well, that’s great! It’s a really fulfilling role and one that has the opportunity to be exciting and stimulating as no two days need ever be the same...
4 reasons why you need a copywriter
So you got a B in your GCSE English, and your teacher even said you’re a natural when it comes to writing. You’ve handled the writing of all sorts of emails, business reports and even your personal statement...
What is a freelance editor?
Have you ever encountered the term ‘freelance editor’ online and wondered what, exactly, such a person does? Well, you’re not alone in wondering, and the truth is that the term is a little loose...
What is a fashion copywriter?
If you’re interested in clothing, love accessories or have a passion for fashion as a whole, then you may have considered choosing fashion copywriting as an option for your future career. This is especially true if you...
What does a copywriter do at an ad agency
Copywriters come in all shapes and sizes, with some specialising in online content, SEO, or even technical topics. Copywriters working for advertising agencies are often some of the most creative and imaginative people...
How to get copy editing experience
Becoming a copy editor can be an excellent career choice. You have the opportunity to choose the projects you work on and the type of editing you do. But to get started in the industry you will need a certain amount of...
How to get your first copywriting client
If you are just starting out on your copywriting career journey, you may be wondering how to get your first copywriting client. Copywriting is a rewarding yet challenging career and it can be difficult for freelance...
How to become an online content writer
Content writing is virtually everywhere, with both bigger and smaller brands turning to blogs and articles to better market their products and build their following. This means there’s plenty of work for content...
How to improve copywriting skills
The secret to becoming a good copywriter is being able to develop engaging content that will answer the questions of your target audience and persuade them a particular product or service will fulfil their needs...
How to get freelance writing jobs
If writing is your passion, then becoming a freelance writer is an ideal way to turn it into a career or to supplement your main income. But whether you’re new to writing or you want to enjoy more flexibility...
Ellie Nevin
How to become a freelance blogger
Blogging is big business these days, but getting started on the path to success isn’t always easy if you don’t know where to begin. Once you understand what opportunities are out there, you’ll find...
Where can I write my own blog?
In this increasingly digital age, blogging has steadily been growing in popularity. Today, blogging has evolved from simply being a casual hobby and now offers many keen writers a way to earn a living. But with this...
How to define copywriting skills
When it comes to successful copywriting, there’s no one way to define what makes it good. This can quickly become frustrating, especially when you’re looking to improve your skills and produce better copy...
How to build your blog audience: 12 steps to success
Maybe you’ve been working away, uploading a blog post every other week but you feel like you’re speaking to a room with no one in it? Sadly, you probably are. Don’t get me wrong, that’s not necessarily because your...
How can you start a blog for free?
Whether you’re a business owner who’s learnt about the limitless benefits of blogging, a freelancer who wants to make a career out of writing or just someone with a hobby you want to shout about from the...
Copywriting vs content marketing
Whether you’re a startup looking to create a content strategy or a writer hoping to launch a copywriting career, you’ll need to know the difference between copywriting and content marketing. What do the two...
The best copywriting books for beginners
So, you want to start copywriting. Whether it’s going to be your full-time career, a part-time gig to earn you a side income, or you want to learn the craft to promote your business, you can’t do it without...
7 of the best Squarespace templates for writers
Since its launch in 2003, the team at Squarespace has developed dozens of templates to suit practically every website use case. This is impressive, especially when you consider each template is fully responsive...
How soon can you make money blogging?
If you’re a naturally gifted writer, blogging might seem like an obvious career path. But how easy really is it to make a living from blogging? And what about if you run a business? You’ll likely have heard...
What is a content writer and what do they do?
In our digital-savvy world, there is an increasing demand for content writers. Whether you are a business owner who requires sales copy for your website, or you have always dreamt of pursuing a career as a writer, you...
What is a junior copywriter and what do they do?
Copywriting is a lucrative and rewarding field that many talented writers gravitate towards after graduating or in the early stages of their career. Broadly speaking, those who want to make a career out of copywriting...
Louisa Hann
What does an advertising copywriter do? We tell all
If you’ve got bags of imagination and more than enough writing skill to go around, an advertising career could be just right for you. Passion, flair and determination will also be needed a-plenty, as the written...
Dawn Ouedraogo