We all come into contact with the words of hardworking copywriters every single day. From our cereal packets to the blogs of our favourite brands, copywriters are keeping the marketing and digital worlds ticking over...
Category - Content marketing
Louisa HannWhat do you need to be a writer?
A professional writer can work on anything from novels, plays and poems to the adverts and blurbs that help to sell them to the public. Writing jobs can differ enormously from one to another, and two people who both...
Jon ClarkWhat do you have to do to become a writer?
So, you want to become a writer? Great choice! But you’re also probably wondering: what do you have to do to become a writer? Don’t worry, we’ve got you covered. Whether you’ve recently graduated...
Carol-Anne MagennisWhat do I need to be a writer? 6 qualities for success
“Reading maketh a full man; conference a ready man; and writing an exact man.” So said Francis Bacon, the English philosopher, statesmen and scientist. Writing comes in many shapes and forms; from books to...
Richard GarsideWhat does it take to become a writer?
Are you creative, have a passion for writing and have an excellent grasp of spelling and grammar? Then becoming a copywriter could be for you. Copywriting is a flexible and potentially lucrative career that could enable...
Jessica Brown
Should I become a writer? Answer these 6 questions and see
Just as with any other skilled job, if you want to be a writer, then you need an aptitude for it. You can, and will, learn along the way, so writing isn’t a profession where you need to learn everything possible before...
Gill Fernley
What is a freelance writer? Clue: it’s not quite how Carrie Bradshaw portrayed it
90s sitcoms loved rose-tinted glasses, didn’t they? Rachel, a waitress, and Monica, a sporadically employed chef, lived in a huge Manhattan apartment; Will Smith lucked out with a Bel-Air lifestyle; and Carrie Bradshaw...
Amy Smith
How to find a writing job: Our 15 top tips for success
Becoming a freelance copywriter is an incredibly exciting opportunity. It is also more than just a job as it offers you the chance to completely alter your lifestyle. You have the chance to work from wherever you want...
Bradley Williams
8 rules to follow when writing for the web
If you’re writing for the web, rather than for print, it’s a whole different ballgame. If someone picks up a book, you know they want to read it, and they’ll most likely start at chapter one and work their way in order...
How to write an article for website publication
If you’re not familiar with content writing, you might not realise that there are completely different approaches depending on whether you’re writing a press release, sales copy, a website page, or an article for a...
How to learn content writing in 9 simple steps
Deciding you want to write for a living is a bit like going back to school. You’ll need to be serious about your ambitions, cultivate your creativity and put in the time and effort required if you’re to make a success...
Wendy Woodhead
How to write blog content that beats the churn
Whether you are a business trying to create new content or an individual looking to raise your profile, knowing how to write blog content is one of the most effective ways that you can engage with your audience. Blogs...
What do you need to become a writer?
On my first day of journalism school, I was told you needed three things to make it as a journalist: “A plausible manner, some ability to write and rat-like cunning.” A decade later I see where my tutor was coming from...
Francesca Ross
Ever wondered what to write about on a blog? We reveal our top tips…
Wondering what to write about on a blog is one of the trickiest conundrums for new blog owners. What’s more, content writing and your choice of topics is certainly an important consideration. In this article, we...
Laura Green
What are ghost writers? Does your business need one? And just how do you become one?
With the rise of online marketing and a need for businesses to generate more content than ever, ghost writers are becoming ever more popular. They offer business owners a lot of unique benefits and also serve as a...
New to copywriting? Get our 8 tips on how to find freelance writing jobs
Now that you’ve decided to start writing freelance and to finally get started on your dreams of working on a beach in Bali or Phuket, you’ve begun building your writer’s website. Your portfolio is in place and your...
Fionn Lee
How to learn content writing skills for free
As a copywriter, it can be all too easy to fall into the trap of producing repetitive content that may end up feeling stale. For this reason, it’s important to continuously develop your skills. Not only will this...
Katrina Peel
What is ghost blogging?
There’s nothing spooky about ghost bloggers! You’ve probably heard of ghost writers – writers who produce work for someone else and allow them to take the credit. Well, ghost bloggers work in a similar way. Ghost...
Natalie Morton
How to find freelance writers for your business
If you’re looking to improve the quality of your web content or other offline marketing materials, then finding a freelance writer can be a great way to go. In fact, publishing regular content on your site is important...
7 tips on how to find writing jobs
Becoming a freelance writer is perhaps one of the most fulfilling and exciting career choices around. But all writers starting out have one very obvious and very challenging task to deal with … Knowing how to find...
The 3 best copywriter training courses
So, you want to become a copywriter? For some people, it will be a natural progression from an existing course or path of studying. For others, it may be something that is being learnt through freelance work or in their...
Grace Carter
Revealed: 5 glaring reasons people are not reading your content
As you may already know, starting a blog is one thing, but getting it off the ground is quite another. Building momentum requires a certain set of techniques that apply to your core website along with your published...
Noemi Tasarra-Twigg
Ever wanted to know how to break into freelance writing?
Freelance writing can be a fantastic and fun career, with plenty of freedom in the way you manage your life and your time. It does, however, have a bit of a reputation for being hard to break into. One of the reasons...
How to be a successful freelance copywriter
Being a freelance copywriter is one of the most enjoyable and rewarding jobs around. You have the opportunity to work on a variety of different projects and can often do so from any location you please. However, there’s...
5 tips for writing a web page that your visitors will love
The requirements of writing content for a web page can vary greatly, all depending on the nature of the web page itself. It could be a landing page designed to inform the visitor of what you do and give them a reason to...
What is web copywriting?
So, you want to be a copywriter. But just what is web copywriting? It’s crucial you find out because writing for websites and other online products is going to be a huge part of what you do. Small businesses with...
Learn from the best: 6 examples of good copywriting
A great copywriter has a firm understanding of the target audience they are writing for, and how they should best style their text. They also understand that the sort of copy they write will depend largely on the format...
How to write website content for SEO: everything you need to know
When you are building a website, the large, blank spaces can look intimidating if you are not used to producing online content. The quality of the content depends on the way in which you are able to convey the aims of...
Felicity Box
What is website content writing? The ultimate guide
Website content writing is an invaluable skill in today’s digital economy. If you don’t learn how to write great content, you won’t be able to rank your websites, and you’ll make less money. In one sense, it’s that...
Shaun Edwards
What is an SEO copywriter?
Most businesses know that SEO stands for Search Engine Optimisation, and Search Engine Land defines it as “…the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or...
Writing an About Us page for a website that converts
Many companies make the mistake of talking all about themselves on their About Us page. It’s an easy mistake to make given the title of the page, but it’s not about you. It’s about what benefits your business can bring...
How to create a copywriting portfolio
Whether you’re starting out as a copywriter or have been in the business for a long time, you’ll know that keeping a list of your previous successes to help attract new clients is a major part of the...
Nick Toner
What does a digital copywriter do?
When most people think about the term ‘copywriter’, they imagine someone in an ad agency who writes those long-form sales letters and eye-catching captions for online and print ads. And for some copywriters that’s true...
How to write SEO content for a website
There’s been an awful lot written about Search Engine Optimisation (SEO) on the internet, and there’s good reason for that. Optimising your site for the search engines is one of most impactful things you can do to get...
What is content writing?
Content writing can be a very powerful part of any business’s marketing plan, with many benefits for companies, including the ability to attract their ideal customers and better rankings in the search engines. If you...
How to write a press release
Press releases are a great way of communicating your latest news or updates with members of the news media, who will then relate this information to their wider audience if they think it will be of interest. It can...
How do you get paid by blogging about your business?
There are many reasons businesses, start-ups, freelancers and individuals can benefit from having a blog, from increased traffic to attracting and converting more customers. While the main focus of your blog will be to...
What is SEO copywriting?
Have you sat through many a meeting listening to the head of marketing drone on about search engine optimisation? Perhaps you’re confused about long-tail and short-tail keywords? Or you just don’t know your PPC from...
How to get writers for your blog
Blogging was once a way for an individual to document their personal life in an online journal. Nowadays, running a blog is a viable content marketing strategy for many businesses. Blogging and business: a match made in...
Chinyere Ogwe
How to create the perfect copywriting brief template
Do you have a blog post, homepage content or a series of product descriptions you need writing? Before your freelance writer can put pen to paper – or finger to keyboard – you’re going to need to create a brief...
How to measure content marketing success
If you want to use content marketing to get your business website found online and convert that traffic into customers, you need to know how to measure content marketing success. But how exactly can you find out whether...
Collaboration is key: the relationship between content marketers and graphic designers
The advertising and marketing industry is a collaborative world, and at the centre of this is the relationship between content marketers and graphic designers. Frequently working together, the two departments need to...
Anna Trogstad
Drive more traffic with this simple, 4 step SEO content audit
Continually reviewing and improving your on-site content is an integral part of any SEO campaign. In this post, I’m going to show you how to do this effectively.
Sam Carney
How to create a content marketing strategy plan
The thought of starting to create content, if you haven’t already, can be daunting. It’s such a large undertaking and it can be difficult to stand out from the crowd. However, if you break it down and...
Cat Huntington
The complete guide to content marketing on LinkedIn
As LinkedIn has evolved, opportunities to share content have increased, and with a growing, interested audience to market your services to, the site really should be an integral part of your content strategy.
5 Fantastic content marketing idea generators
As a content marketer, you’ll be all too aware of the daily struggle to generate fresh, shareable content. You might be an expert in every aspect of the products or services you provide, but if you can’t...
How does content marketing generate leads?
Unless you’ve been living under a rock for the past few years, you will have heard the hype surrounding content marketing. What might be less clear, however, is why exactly you need to be doing it. As with most...
How to plan a seasonal keyword marketing plan
Seasonal events are a golden opportunity to make extra sales and improve brand awareness. In order to do that, people need to connect the event with your business and land on your site. This is where seasonal keywords...
Martin Harrison
The relationship between content marketing and PR
Public relations is labelled as an outdated, dying art, while content marketing is the new trend that every business must now focus exclusively on. The truth, as always, is somewhere in between. Content marketing and PR...
5 myths about content marketing and SEO
Content marketing is not SEO and vice versa. If done correctly they are complimentary, but they are not one and the same, you need to do both. Content marketing has not replaced SEO, SEO is, and will continue to be as...
How does web content influence the buying process?
We all know that content is a vital part of any website's conversion path, but exactly what effect does this content have on each stage of the buying process? And how can you, as a business owner or manager, take...
10 easy content marketing strategies for small businesses
Content marketing can be a challenge, even for businesses with big budgets and plenty of resources. For small businesses, it can seem like an impossible task. That doesn't mean you shouldn't try though, as a little...
6 awesome content writing tools you should be using
Here are six content writing tools that we found particularly useful. They all prove handy at different parts of the writing process.
5 Easy ways to get more out of your blog posts
We all know that we should be blogging more. At the same time, there’s nothing more frustrating than spending ages on a great post, only to see it ignored by your audience. Here are 5 really easy things that you...
Ask an SEO – Stacey Cavanagh on building brand signals
I caught up with Stacey Cavanagh, Head of Search at Tecmark to talk about brand signal building and SEO
BrightonSEO – Tony Samios – Actionable content marketing and strategy
Marketers use content marketing as a means of achieving various different marketing goals. Steps of planning content marketing campaigns: – Understand objectives, benchmark, review existing content and landscape...