Every company needs a tagline, but coming up with one is harder than it looks.
Category - Content marketing
Shaun Edwards5 best Black Friday marketing campaigns you can use
Nothing gets the marketing cogs turning like Black Friday, and it's never too late to put a Black Friday marketing campaign together.
Alison FordyWhat are the key components of a landing page?
A landing page has a vital role to play on your website - it needs to actively persuade your reader to take action - so it's important to know how to write one.
Lizzie ExtonWhat is a hook in writing? How to grab your audience from the get-go
Make your reader sit up and pay attention with an attention-grabbing opener.
Astra BeeWhat is a content matrix and why do you need one to boost your business?
One tool that could help you refine your content marketing strategy and grow your online presence is a content matrix.
Gill Fernley
What does CTR stand for in marketing and why does it matter?
CTR is one of the most important metrics for any marketer to know. Find out how to calculate yours...
How much does a content marketing consultant cost and why use one?
Could a content marketing consultant help refine your strategy and improve your ROI? Find out whether the costs outweigh the benefits.
How user generated content is changing SEO
User generated content is any content created by customers in regard to your business. One benefit of UGC is that it helps provide social proof that your brand is trustworthy. In addition to that, it can positively...
How to put together an editorial calendar for content marketing success
What’s the point of publishing content that’s out of date, poorly targeted and repetitive? There isn’t one. This is where a content calendar is crucial to keeping your content marketing on track. Sure...
Wendy Woodhead
Here’s how to write an ecommerce marketing plan in 7 steps
A marketing plan, not to be confused with a marketing strategy, is a document that outlines a company’s marketing and advertising strategy. It helps businesses identify their target market, value proposition and...
How to write content with SEO in mind: our 2021 guide
SEO should be top of your priority list whenever you create content for your brand, whether it’s product descriptions, website copy, or the odd blog post. But beyond creating content that algorithms can’t...
Harriet Swartout-Phipson
What is lead generating content marketing in business?
Lead generation and content marketing have a symbiotic relationship. Knowing how to use them to best effect could translate into a boost in sales. Read on to find out more...
Is social media inbound or outbound marketing?
Understanding how social media fits into the scope of marketing can help you make a success of it. Find out in our guide...
Megan Taylor
How to do digital marketing of a website in 5 easy steps
If you want to get found online you need to market your website with the tools available. Here's 5 easy steps to get started...
What does lead generation mean in marketing?
If you're new to sales and marketing, get your head around one of the most important terms you need to know: lead generation...
What is content syndication in SEO and what are the benefits?
Content syndication is growing in popularity as a way to get more eyes on your content. But is it right for you?
Want to know how to raise brand awareness online? Follow these 4 strategies
To capitalise on the expansive audience awaiting you online, you need to know what strategies can help raise your brand awareness...
How much does content creation cost in 2021?
Content creation is crucial to the very fabric of the digital world we inhabit. The number of websites online in 2021 is unfathomable and continuing to grow by the day. Many of those websites have audiences that expect...
Mike Whitford
Wondering what are some examples of inbound marketing? Here’s 5 that work
If you're trying to plan our your inbound marketing strategy, take a look at these five examples that really work.
How does brand awareness impact sales? Business building via your brand
Branding is a vital part of driving business success, including new and repeat custom.
What is the connection between SEO and content marketing?
If you’ve ever researched content marketing, you’ve likely found yourself also heading down the SEO rabbit hole. And the same applies to SEO. As two areas of digital marketing that are so closely...
How big is the content marketing industry?
This rise in demand for content marketing has got us thinking, why is content marketing growing so quickly, and is it really worth investing in?
What is lead generation in email marketing?
Learn how to optimise one of your most important pieces of content, and bring in more leads from your email marketing
SEO Basics 7. How to measure SEO effectiveness
In the final instalment of the SEO Basics series we look at how to measure SEO effectiveness to keep your strategy on track and working hard.
How does social media support content marketing?
Find out why you need to incorporate social media posting into your content marketing strategy
Ben Hamilton
Beginner’s guide: How to market my ecommerce store in 4 steps
If you’re new to the world of ecommerce, one of your first questions will be along the lines of ‘how to market my ecommerce store’. Being a newbie can feel challenging, but it can actually be a...
William Milton
SEO Basics 6. What are some common SEO mistakes in digital content production?
Avoid these common SEO mistakes in our latest SEO Basics blog post and ensure your content works hard for you...
How much does it cost to market a website?
Wondering how much it costs to market a website? It's essential that your business has a good online presence - we've outlined some of the major marketing costs in our latest Copify blog.
Tiegan Mehmi
SEO Basics 5. Learn how to update website content online to boost your rankings
In the fifth instalment of the SEO Basics series, find out how to keep your website content fresh to keep readers and search engines happy...
How to become a freelance content marketer: everything you need to know
Wondering how to become a freelance content marketer? We discuss the benefits, skills required and how to get started.
How does content marketing generate leads?
If you're looking for one of the top ways to generate leads for your business, read our blog and find out everything you need to know about content marketing. We cover what content marketing is, how it generates leads...
SEO Basics 4. How to perform an SEO content audit
Learn how to perform an SEO content audit in this fourth instalment of our SEO Basics series.
How long has content marketing been around? Chances are it’s longer than you think
Content marketing may be the hot way to grow your business now, but it's actually a surprisingly traditional strategy.
SEO Basics: 3. Learn how to create an effective Google SEO content strategy [with template]
In the next instalment of our SEO Basics series, learn how to create an effective Google SEO content strategy - from getting started with keyword generation to measuring results.
How to market a website company with purpose
Wondering how to market a website company effectively and with purpose? We cover everything you need to know including 3 top marketing strategies.
Kayla Jenkins
SEO Basics: 2. How to write SEO optimised content that gets you ranking in Google
You're writing a blog post and you want to rank in Google? In our latest installment in the SEO Basics series, we show you how.
Who does content marketing well?
If you want to up your content game, we break down what content marketing is in more detail and share some examples of who's doing it well...
Tamsin Spargo
SEO Basics: 1. What does SEO content writing mean?
In this first post in our series on SEO Basics, we're going to deep dive into just what is SEO content, share some tips for best practice and four steps to get started.
Does social media marketing work in the b2b marketplace and how can you make it work for you?
Wondering whether social media marketing works in the B2B marketplace? We explore the benefits of social media marketing, plus, find out how you can make it work for your business in our latest blog.
Vicci Noreiko
Who invented inbound marketing?
Ever wondered who invented inbound marketing? In this blog, we explore the past, present and future of inbound marketing strategies.
How to do digital marketing for eCommerce websites
Make the most out of your eCommerce site by optimising successful digital marking strategies. We cover everything from SEO to SEM and email marketing in our latest blog post.
Bruce Orrock
What is content creation in social media?
Over the years, social media has evolved into an unchartered, innovative technology that is used by more than 55% of the world’s population as of 2021. Its influence on and opportunities for the marketing industry are...
Emma McCabe
What is inbound and outbound marketing in digital marketing?
Inbound and outbound marketing refers to two types of digital marketing strategies which companies can use separately or concurrently in their online marketing campaigns. Even if you don’t know these terms...
The best blogging courses
Writing is one of the most obvious career moves for talented writers, but the reason the best blogging courses are still in demand is that what it takes to run a successful blog has become a longer list than simply...
Molly Forsyth
What is content syndication in digital marketing?
The internet is full of competing brands, and it can be hard to gain visibility if you’re a small business, startup or your company doesn’t have an established web presence. That’s where a strong...
Rebecca Gardom
How to market a B2B service in the digital age
In the digital age, the world of B2B marketing strategies has changed completely, and the question of how to market a B2B service has also evolved, with a far greater emphasis on online marketing, and far less on making...
What is an online content developer and what do they do?
Where would the world be without content? Consider all of the things that you read on your favourite websites and where that meaningful content comes from. It is the humble online content developer that is responsible...
What is the difference between native advertising and content marketing?
Though content marketing and native advertising are both popular forms of digital marketing, there are a number of key differences between the two, and they are ideally suited to different purposes. As the world of...
It’s stumped many a marketer. We ask: Is PR inbound or outbound marketing?
You might think inbound and outbound marketing are two highly distinct and separate forms of marketing. But as the opportunities for marketing continue to evolve, there are some grey areas. One of the most difficult to...
Becky Waldron
What is meant by B2B marketing?
If it’s suitable for your business, B2B marketing can be an incredibly powerful and effective tool in your belt when it comes to converting potential clients into paying ones – and keeping them. But what is...
How is content marketing different from traditional marketing?
“Content marketing is a commitment, not a campaign.” – John Buscall If you’re wondering how is content marketing different from traditional marketing then you’re in the right place. In this article, we guide...
What is lead generation in B2B marketing & how does it fit in your content strategy?
Whether you’re a startup in the B2B industry or you’re stepping into sales, lead generation is an important part of any marketing strategy. But you might be surprised to learn that lead generation is not...
How does content marketing build trust?
The world of marketing is constantly changing, and the way that brands interact with their customers has evolved. From blogging to social media ads, the ways in which we market are varied. One thing that hasn’t...
How to market dropshipping websites: 10 tips for success
Dropshipping has boomed over recent years, allowing anyone to become an entrepreneur easily online. But if you’re wondering how to market dropshipping websites, for yourself or a client, this post takes a look at...
How does GDPR affect B2B marketing? What you need to know
GDPR is a legal regulation to protect the data of European Union (EU) individuals. However, it has global implications for all businesses – whether EU-based or not. Wondering how does GDPR affect B2B marketing? We...
How to get into content creation: your complete guide
Do you want to get into content creation? Perhaps you’re looking for a way to supplement your income, or maybe it’s always been your dream job but life had other plans? Whatever the case may be, in this...
What is content creation in websites and what are the tips to succeed?
As more and more transactions take place online, the internet is increasingly our go-to for information, entertainment, communication and more. A business’ website is at the heart of these exchanges, and where...
What is B2B Marketing Analytics and how do you get started?
The key to successful B2B marketing is analysing data and identifying trends, patterns, and opportunities that can help guide decision-making for future marketing campaigns There are many types of B2B marketing...
Ever wondered how much do content marketers make?
The world of marketing continues to expand at a rapid rate. The industry’s current global market value sits at an astounding 475 billion USD, and it continues to grow each year. One essential role for any business...
Ruth Walbank
What are B2B and B2C markets? A quick guide to the differences and tips to use
If you’re new to marketing, one of the first things you need to get your head around is the different kinds of markets. Fundamentally, the two types of markets are B2B (business to business) and B2C (business to...
What is quality content in inbound marketing and how do you provide it?
The internet is a busy place. There are thousands of blogs, websites and articles competing for your audience’s attention. If you want to get people to notice your brand, you need to provide quality content that...
BloggingContent marketingNewsOnline PRPopularSearch Engine OptimisationSEO ToolsSocial MediaStartupsWordPress
What is data driven content marketing?
You might think blogging and posting on social media is enough. But if you’re not measuring the insights available and optimising your future content accordingly, you’re not getting the biggest return from...
Where do conversations fit into your inbound marketing strategy?
Do you want to grow your business? Do you want more customers and a better understanding of what they need? Then it’s time to start talking to them! A common misconception is that inbound marketing is about how...
The missing link: How does PR support content marketing?
Public relations and marketing are often seen as two sides of the same coin. But in reality, they have slightly different objectives though can be used to complement each other. In this article, we’ll look at the...
What is the goal of content marketing and how do you achieve it?
Ask the question ‘what is the goal of content marketing’ and the answer might seem easy: generating more visibility, engagement and sales for your brand. But getting the kind of transformative results that...
How to make a content marketing plan: 8 steps to success
A successful content marketing plan will promote your business to the right people so you can increase leads and convert them into sales. However, developing an effective content marketing strategy can be challenging...
What is brand awareness, what does brand awareness do and how do you increase it?
Brands are powerful. They represent a company, its ideals and what it stands for in the minds of consumers. The goal of any business is to get people talking about them – not just through their products but also...
Copify alternatives: what’s out there?
We’ve written time and again that content marketing should be at the heart of your marketing strategy. From blog posts to targeted landing page and e-commerce copy – engaging content can inspire readers and...
Why is social media an important part of inbound marketing?
When it comes to marketing your product or service, there’s such an abundance of tools at your disposal that it can feel impossible to know where to concentrate your time, energy, and resources. After all...
What are inbound marketing channels?
If you’re a business looking to improve your accessibility and visibility for audiences online, then inbound marketing is an excellent approach. If you want to find out more about what inbound marketing actually...
How to do social media marketing for b2b – and why you need to do it
Social media marketing is no longer a ‘nice to have’, it is a must for any business, no matter the size or audience. Social media has proven to be an effective and low-cost way of getting your message out...
Why is goal setting important to inbound marketing?
Setting clearly defined goals is always beneficial in business. Having an objective or set of objectives to work towards is an effective motivator for your team as a whole and individual staff members. And in the age of...
What’s the difference between inbound and outbound marketing?
Marketing plays a crucial role in helping you to attract customers to the products or services you provide, so it’s vital that you are familiar with the different methods of marketing at your disposal. Knowing the...
James Preston
How does content marketing support digital marketing?
An effective digital marketing strategy helps connect consumers with your brand. It does this using various channels and activity such as organic and paid in order to drive traffic, leads, or sales. One of the biggest...
How content marketing is changing the game
The status of content marketing has changed. No longer is it a question of “should I add content marketing to my marketing strategy” but a matter of “when.” And the answer is now. To appreciate why, you need to...
Natasha Louise Colyer
5 of the best copywriters of all time
Becoming a copywriter isn’t as easy as just waking up and deciding you want to write. While this is a great first step, it is a career path that takes a lot of dedication and hard work. Apart from practice (which...
7 steps to building a copywriting portfolio the right way
So you want to be a writer. You may have arrived at this realisation early on. Early enough that you have built up plenty of experience working on, or even editing, school newspapers, college bulletins and a university...
Dawn Hotchkis
The best hotel copywriting examples
Copywriting is a fantastic way to market your business. By using a blend of storytelling, brand marketing and SEO, copywriters can create compelling written content that can advertise, describe, and engage potential...
Claire Martin
7 top content writing courses to boost your skills in 2021
Content is one of the most important elements for your business to grow and succeed. It is the strategy that can take your business above your competitors, help you to rank on search engines and generate more sales. If...
How to write great content for your website
Content is the most important yet often most overlooked aspect of a website. Writing content which engages your audience, encourages conversions and drives that all-important SEO and social media traffic is a constant...
Content creation checklists
Ever wished you had a handy crib sheet of content creation checklists? Well, your search is over.
How to start a blog
Whether you are a budding writer or a fledgeling startup, if you want to know how to start a blog, you’ve come to the right place. This post is the ultimate starting point, discussing everything from why...
How to write an invoice for freelance work
Freelancing is great, but it can also be demanding of your time and energy, particularly when it comes to invoicing for your services. After all, you’re the writer, marketing department, CEO and accounts...
Jack Geary
What is an SEO copywriter?
Most businesses know that SEO stands for Search Engine Optimisation, and Search Engine Land defines it as “…the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or...
Content writing for agencies – What are the options?
As an agency, you have a huge range of options for sourcing your copy. You can outsource to content mills, employ freelance writers, or even write it yourself. According to Hubspot’s marketing statistic roundup...
Alice Hiley
6 awesome content writing tools you should be using
Here are six content writing tools that we found particularly useful. They all prove handy at different parts of the writing process.
Sam Carney
Creative writing vs content writing: More different than you might think
Creative writing vs content writing: Table of content What does creative writing mean? What does content writing mean? The key differences between creative and content Similarities between creative and content Which...
5 Fantastic content marketing idea generators
As a content marketer, you’ll be all too aware of the daily struggle to generate fresh, shareable content. You might be an expert in every aspect of the products or services you provide, but if you...
Why should you hire freelance writers online?
Looking for the right writer for your website and business isn’t always the easiest task. Do you go to job boards or see if you know anyone? Do you get someone in-house to stick around long-term, or find someone...
Anna Trogstad
How to become a SEO content writer
In the world of search engine optimisation, content is king. Whether you’re writing web pages, blog posts or articles, content is an important element of SEO. As Sonia Simone, the co-founder and Chief Content...
Jess Thistlethwaite
What is ghost blogging?
There’s nothing spooky about ghost bloggers! You’ve probably heard of ghost writers – writers who produce work for someone else and allow them to take the credit. Well, ghost bloggers work in a similar way. Ghost...
Natalie Morton
Successful search engine copywriting: 9 tips for writing great content
“One of the biggest challenges that bloggers and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people.” – Neil Patel Copywriting for search engines is all...
How to hire a content writer
In today’s digital world, customers expect more from businesses. Not only do businesses face customer demands for better, faster services, they also face increasing demands for online content that informs and...
Alice Starkie
6 simple freelance writing tips for beginners
Freelance writing can be one of the most rewarding jobs in the world if you love to write. The chance to truly make a difference with your words and the freedom to make your own schedule are just two of the many...
How to learn SEO copywriting: top tips and things to remember
Knowing how to learn SEO copywriting can be tough. With many sites offering contradictory information on the best SEO strategy, it’s a challenge writers and business owners need to overcome to optimise their...
The benefits of content writing: A guide for content marketing newbies
If you’re a complete beginner when it comes to content marketing, it can sometimes feel like you’re fumbling in the dark. After all, it’s a completely different playing field compared to more traditional methods of...
Rob Taylor
What is SEO copywriting?
Have you sat through many a meeting listening to the head of marketing drone on about search engine optimisation? Perhaps you’re confused about long-tail and short-tail keywords? Or you just don’t know your PPC from...
Where to find freelance writers? 8 places to look
Knowing where to find freelance writers for your blog, website or any other aspect of your business can be difficult when it actually comes down to it. But before we run through how to find them, let’s start with why...
Want to become a freelance blogger? Here’s what you should know
Want to become a freelance blogger? Great! An incredibly rewarding career path, freelance blogging allows you autonomy as a writer, leaving you free to enjoy your passion for writing by selecting blogging jobs that suit...
7 reasons why blogging is important for your business
Since the late 1990s, blogging has been a fun and unique way for internet users to share their interests and research their passions. In today’s increasingly digital world, however, blogging has become an...
6 simple tips for effective website content writing
Most businesses understand that they need to up their content game. After all, with 400 million active websites now in existence, standing out from the crowd has never been more difficult. Although effective website...
What’s the deal with duplicate content and search engines?
SEO content writing has come a long way since the days of mindless keyword stuffing and link spamming. Search algorithms have become more sophisticated and, as a result, relevant, useful and well-written content that...
Ilana Leonard
What is online copywriting all about?
Maybe you’re new to the writing world in general, or perhaps you’re an old hand with a plethora of writing experience. Either way, understanding online copywriting could be crucial to your writing career...
Recommended reads: The best book for marketing beginners
In the digital age, marketing is evolving at a ridiculous pace, with new platforms, tools and tactics popping up all of the time. However, although traditional methods are slowly being phased out, the underlying...
How to measure content marketing success
If you want to use content marketing to get your business website found online and convert that traffic into customers, you need to know how to measure content marketing success. But how exactly can you find out whether...