Whether you're a new online business or want to boost your presence and sales, it helps to have an ecommerce strategy in place.
Category - Branding
Wendy WoodheadHow to write an about us for a new company
We all have to start somewhere, and your about page is still important even if you're a new company.
4 of the best marketing gimmicks of all time, and why they worked
From time to time brands go all out coming up with inventive ways to make consumers sit up and take note. So what are some of the best marketing gimmicks?
Joe BlackburnWhat to write in an About Us page of a website (with examples)
The About Us page of your website is one of the most visited pieces of content, so it's important to get it right.
Emma McCabeWhat is a content creation company: A complete guide
Behind every great piece of content is a great content creator. Find out more about the role of content creation companies...
Top 10 of the worst advertising campaigns ever
Who doesn't love some good advertising for the creative ideas it brings together? Of course, some ads go down in history for all the wrong reasons...
Lucy Bennett
How to build awareness of your brand
Your brand is a crucial aspect of how successful you are in your market. Luckily, there are steps you can take to build brand awareness...
Bruce Orrock
How to write sales copy that sells: your 12-step tutorial
Creating want and need in your sales copy takes skill. Find out how to create sales copy that converts.
How to write a good About Us page (plus template)
Share your brand story with your customers and set yourself apart from the competition...
Once upon a time: 3 storytelling copywriting examples and how to tell your brand’s story
Have you struggled with the words to represent all that your business means to you? You're not alone. Storytelling underpins all successful marketing, so use our tips and write your future.
How to market my website online: 6 steps to success
If your goal for 2022 is to start an online business, you need to know the best practices for marketing your website online...
Alison Fordy
BrandingContent marketingDesignDigital marketingEcommerceNewsPopularSearch Engine OptimisationSocial Media
10 digital marketing trends to watch for in 2022
When's the last time you checked in with your digital marketing strategy? Brush up on the top trends for 2022...
Why starting a blog is a good idea for 2022 and beyond
What is your New Year's resolution? Maybe it's time to start that blog you've been thinking about...
10 of the best Christmas marketing taglines of all time
Christmas is an opportunity for any copywriter or marketer to get a crash course in selling the season.
Guide: How to write a tagline for a brand that sticks
Every company needs a tagline, but coming up with one is harder than it looks.
Shaun Edwards
Want to know how to raise brand awareness online? Follow these 4 strategies
To capitalise on the expansive audience awaiting you online, you need to know what strategies can help raise your brand awareness...
How does brand awareness impact sales? Business building via your brand
Branding is a vital part of driving business success, including new and repeat custom.
Gill Fernley
Brand awareness essentials: 6. How to increase company brand awareness
Wondering how to increase company brand awareness? You'll find everything you need to know in the sixth instalment of our Brand Awareness Essentials series.
Tiegan Mehmi
Brand Awareness Essentials 5: How to create brand awareness for new products
Launching a new product? Want everyone to know about it? In the fifth instalment of our Brand Awareness Essentials series, find out how to create brand awareness for new products.
Who does content marketing well?
If you want to up your content game, we break down what content marketing is in more detail and share some examples of who's doing it well...
Tamsin Spargo
Brand Awareness Essentials: 4. How to create a brand awareness campaign on Facebook
Wondering how to create a Brand Awareness Campaign on Facebook? We cover everything from adverts, to budgets, to publishing in our latest brand awareness essentials instalment.
Kate Spurdens
Brand Awareness Essentials: 3. How does advertising increase brand awareness?
It doesn't matter whether you are a start-up or a multi-national brand - every company needs to consider a brand awareness campaign. Find out everything you need to know in the third instalment of our Brand Awareness...
Brand Awareness Essentials: 2. How to improve brand awareness online
Next in our Brand Awareness Essentials series, we explore how to improve brand awareness online, including why it is important and how to engage and connect with your customers.
Brand Awareness Essentials: 1. What is brand awareness – definition, tips & tricks
Wondering what brand awareness is? Interested in how you can increase your brand awareness? In the first instalment of our Brand Awareness Essentials series, we define brand awareness and give you our best tips and...