One tool that could help you refine your content marketing strategy and grow your online presence is a content matrix.
Category - Blogging
Gill FernleyHow to put together an editorial calendar for content marketing success
What’s the point of publishing content that’s out of date, poorly targeted and repetitive? There isn’t one. This is where a content calendar is crucial to keeping your content marketing on track. Sure...
Wendy WoodheadHow to write content with SEO in mind: our 2021 guide
SEO should be top of your priority list whenever you create content for your brand, whether it’s product descriptions, website copy, or the odd blog post. But beyond creating content that algorithms can’t...
Harriet Swartout-PhipsonHow to do digital marketing of a website in 5 easy steps
If you want to get found online you need to market your website with the tools available. Here's 5 easy steps to get started...
Alison FordyHow does social media support content marketing?
Find out why you need to incorporate social media posting into your content marketing strategy
Ben Hamilton
How much does it cost to market a website?
Wondering how much it costs to market a website? It's essential that your business has a good online presence - we've outlined some of the major marketing costs in our latest Copify blog.
Tiegan Mehmi
SEO Basics: 2. How to write SEO optimised content that gets you ranking in Google
You're writing a blog post and you want to rank in Google? In our latest installment in the SEO Basics series, we show you how.
What is inbound and outbound marketing in digital marketing?
Inbound and outbound marketing refers to two types of digital marketing strategies which companies can use separately or concurrently in their online marketing campaigns. Even if you don’t know these terms...
Vicci Noreiko
The best blogging courses
Writing is one of the most obvious career moves for talented writers, but the reason the best blogging courses are still in demand is that what it takes to run a successful blog has become a longer list than simply...
Molly Forsyth
How to market a B2B service in the digital age
In the digital age, the world of B2B marketing strategies has changed completely, and the question of how to market a B2B service has also evolved, with a far greater emphasis on online marketing, and far less on making...
Rebecca Gardom
What is an online content developer and what do they do?
Where would the world be without content? Consider all of the things that you read on your favourite websites and where that meaningful content comes from. It is the humble online content developer that is responsible...
Bruce Orrock
It’s stumped many a marketer. We ask: Is PR inbound or outbound marketing?
You might think inbound and outbound marketing are two highly distinct and separate forms of marketing. But as the opportunities for marketing continue to evolve, there are some grey areas. One of the most difficult to...
Becky Waldron
How is content marketing different from traditional marketing?
“Content marketing is a commitment, not a campaign.” – John Buscall If you’re wondering how is content marketing different from traditional marketing then you’re in the right place. In this article, we guide...
Emma McCabe
What is lead generation in B2B marketing & how does it fit in your content strategy?
Whether you’re a startup in the B2B industry or you’re stepping into sales, lead generation is an important part of any marketing strategy. But you might be surprised to learn that lead generation is not...
How does content marketing build trust?
The world of marketing is constantly changing, and the way that brands interact with their customers has evolved. From blogging to social media ads, the ways in which we market are varied. One thing that hasn’t...
How to get into content creation: your complete guide
Do you want to get into content creation? Perhaps you’re looking for a way to supplement your income, or maybe it’s always been your dream job but life had other plans? Whatever the case may be, in this...
What is content creation in websites and what are the tips to succeed?
As more and more transactions take place online, the internet is increasingly our go-to for information, entertainment, communication and more. A business’ website is at the heart of these exchanges, and where...
What is quality content in inbound marketing and how do you provide it?
The internet is a busy place. There are thousands of blogs, websites and articles competing for your audience’s attention. If you want to get people to notice your brand, you need to provide quality content that...
BloggingContent marketingNewsOnline PRPopularSearch Engine OptimisationSEO ToolsSocial MediaStartupsWordPress
What is data driven content marketing?
You might think blogging and posting on social media is enough. But if you’re not measuring the insights available and optimising your future content accordingly, you’re not getting the biggest return from...
The missing link: How does PR support content marketing?
Public relations and marketing are often seen as two sides of the same coin. But in reality, they have slightly different objectives though can be used to complement each other. In this article, we’ll look at the...
How to make a content marketing plan: 8 steps to success
A successful content marketing plan will promote your business to the right people so you can increase leads and convert them into sales. However, developing an effective content marketing strategy can be challenging...
What is brand awareness, what does brand awareness do and how do you increase it?
Brands are powerful. They represent a company, its ideals and what it stands for in the minds of consumers. The goal of any business is to get people talking about them – not just through their products but also...
Copify alternatives: what’s out there?
We’ve written time and again that content marketing should be at the heart of your marketing strategy. From blog posts to targeted landing page and e-commerce copy – engaging content can inspire readers and...
What’s the difference between inbound and outbound marketing?
Marketing plays a crucial role in helping you to attract customers to the products or services you provide, so it’s vital that you are familiar with the different methods of marketing at your disposal. Knowing the...
James Preston
Copywriting niches – what are they and how do you choose the right one?
Much like any industry, finding your niche in copywriting is as essential as the quality of work you deliver and the connections you have. It can be easy to think of content creation and copywriting as one giant...
All you need to know about choosing the right content writing qualification
While there are no set requirements to become a copywriter, it is never a bad idea to better your skills and enhance your knowledge. If you think that you know all there is to know about being a copywriter, this could...
Natasha Louise Colyer
7 steps to building a copywriting portfolio the right way
So you want to be a writer. You may have arrived at this realisation early on. Early enough that you have built up plenty of experience working on, or even editing, school newspapers, college bulletins and a university...
Dawn Hotchkis
The best hotel copywriting examples
Copywriting is a fantastic way to market your business. By using a blend of storytelling, brand marketing and SEO, copywriters can create compelling written content that can advertise, describe, and engage potential...
Claire Martin
How to become a copywriter
So you’re thinking of becoming a copywriter. You might be a recent graduate looking to begin your career, or you’ve worked in other jobs and have decided it’s time for a change. Perhaps the recent...
How to start a blog
Whether you are a budding writer or a fledgeling startup, if you want to know how to start a blog, you’ve come to the right place. This post is the ultimate starting point, discussing everything from why...
12 tips on how to become a blog writer
Knowing how to become a blog writer can seem like a daunting process, and it’s difficult to know where to start. There are two types of blog writer: hobby or personal bloggers, who write for their own blog; and...
How to write an invoice for freelance work
Freelancing is great, but it can also be demanding of your time and energy, particularly when it comes to invoicing for your services. After all, you’re the writer, marketing department, CEO and accounts...
Jack Geary
Content writing for agencies – What are the options?
As an agency, you have a huge range of options for sourcing your copy. You can outsource to content mills, employ freelance writers, or even write it yourself. According to Hubspot’s marketing statistic roundup...
Alice Hiley
6 freelance writing opportunities for beginners
Becoming a full-time freelance writer is proving to be an increasingly popular career choice for people all around the globe and, at least from the outside, it can look like a pretty cosy job to have. But, in reality...
Bradley Williams
6 awesome content writing tools you should be using
Here are six content writing tools that we found particularly useful. They all prove handy at different parts of the writing process.
Sam Carney
5 online copy editing training courses for 2020
There have been widespread changes to the way we consume content over the past thirty years, which has only proliferated amidst the pandemic of 2020. It’s clear that online media is key for connecting us to each other...
What is freelance writing?
Do you love to write? Have you ever considered turning your writing into a way to supplement your income – or even make a living full-time? Becoming a freelance writer might be right for you. Freelance writing...
Kathryn Allison
Why should you hire freelance writers online?
Looking for the right writer for your website and business isn’t always the easiest task. Do you go to job boards or see if you know anyone? Do you get someone in-house to stick around long-term, or find someone...
Anna Trogstad
What is ghost blogging?
There’s nothing spooky about ghost bloggers! You’ve probably heard of ghost writers – writers who produce work for someone else and allow them to take the credit. Well, ghost bloggers work in a similar way. Ghost...
Natalie Morton
Successful search engine copywriting: 9 tips for writing great content
“One of the biggest challenges that bloggers and content marketers face is writing content that’s optimised for search engines, yet will also appeal to people.” – Neil Patel Copywriting for search engines is all...
Jess Thistlethwaite
How to hire a content writer
In today’s digital world, customers expect more from businesses. Not only do businesses face customer demands for better, faster services, they also face increasing demands for online content that informs and...
Alice Starkie
6 simple freelance writing tips for beginners
Freelance writing can be one of the most rewarding jobs in the world if you love to write. The chance to truly make a difference with your words and the freedom to make your own schedule are just two of the many...
How to learn content writing online
Persuasive content writing is a fantastic marketing strategy that can really give your business the competitive edge it deserves. When you invest in creating a variety of regular, relevant and engaging content, your...
The benefits of content writing: A guide for content marketing newbies
If you’re a complete beginner when it comes to content marketing, it can sometimes feel like you’re fumbling in the dark. After all, it’s a completely different playing field compared to more traditional methods of...
Rob Taylor
What does a copywriter do exactly?
From blog posts to website content, copywriting is just about everywhere you look, and is instrumental in the creation of countless marketing campaigns, social media strategy or project. But when it comes down to...
Where to find freelance writers? 8 places to look
Knowing where to find freelance writers for your blog, website or any other aspect of your business can be difficult when it actually comes down to it. But before we run through how to find them, let’s start with why...
Want to become a freelance blogger? Here’s what you should know
Want to become a freelance blogger? Great! An incredibly rewarding career path, freelance blogging allows you autonomy as a writer, leaving you free to enjoy your passion for writing by selecting blogging jobs that suit...
7 reasons why blogging is important for your business
Since the late 1990s, blogging has been a fun and unique way for internet users to share their interests and research their passions. In today’s increasingly digital world, however, blogging has become an...
What’s the deal with duplicate content and search engines?
SEO content writing has come a long way since the days of mindless keyword stuffing and link spamming. Search algorithms have become more sophisticated and, as a result, relevant, useful and well-written content that...
Ilana Leonard
Recommended reads: The best book for marketing beginners
In the digital age, marketing is evolving at a ridiculous pace, with new platforms, tools and tactics popping up all of the time. However, although traditional methods are slowly being phased out, the underlying...
9 content idea generator tools to save precious writing time
Ideas might have grown on trees for Newton, but content marketers have to look to some other unlikely places for inspiration. If you struggle to come up with topics for blog posts and articles, you’re not alone. In...
Why hire a ghostwriter for blog writing on your company website?
It’s easy to forget about your blog. If it’s a personal blog, you might run out of time to write it, or if it’s a business blog, you might feel that it’s not adding that much to your website. If...
How to find a copywriter for your business
Business owners need killer content to engage their readers and help them get found in the search engines. However, writing persuasive and interesting copy doesn’t come naturally to everybody, so hiring a...
How to become a freelance content creator
Becoming a freelance content creator is a great career move for someone who has a passion and impulse for finding the best words that fit together but who wants the flexibility of managing their own time. Unfortunately...
Where to find blog content: top tips and inspiration
Blogging is a fantastic way to showcase your writing talent. Whether you update your blog daily, weekly or monthly, put enough work into it and you’ll reap the rewards over time, with dedicated fans, a high SERP...
Wondering how to become a digital copywriter?
You may have been writing for years, be that professionally, as a side hustle or as a hobby. Even if you’re just starting out in the written world, you’ll be well aware that digital is in demand...
What to consider when writing for different media
Whether you’re a copywriter or content writer, at some point in your career, if not at several points, you’re likely to be asked to write in a different style of media than that you’re used to. This...
Our top 4 tips to nail great content idea generation
Whether it’s for your own use or another’s, content writing is a fulfilling career, job, hobby or essential business marketing activity that you can make work for you. The key ingredient is a passion for...
How to improve your grammar and spelling skills
Whether you’re a freelance writer, have a blog or you’re employed as a writer within a business, the basics of good writing are essential to your work. It doesn’t matter whether your tone of voice is...
Blog writing tutorial for beginners
If you are new to online content writing or you’ve been writing for a long time but want to get back to basics, this 5-stage blog writing tutorial can help you out. From planning to sub-editing, we’ve got you...
Wondering where to start as a freelance writer?
It’s never too late to start freelance writing. A great profession to begin at any point in your working life, freelance writing offers a plethora of benefits and it doesn’t take long to find success stories...
What is copywriting in digital marketing? Here’s 5 things you need to know
At the core of any good digital marketing strategy is good copywriting. A digital marketing strategy encompasses a myriad of aspects to engage your target audience and ultimately help your business make a sale, but if...
The ultimate guide to persuasive online copywriting
Most of us would agree that we want our content to be persuasive. But it’s often easier said than done. In this blog post, we take a look at what exactly persuasive online copywriting entails and how you can learn the...
6 things you need to know before hiring a writer for your blog
Has your glorious dream of posting fresh blog content every week that propels your site through the rankings started to feel more like a nightmare? Then it’s time to think about hiring a writer for your blog. But while...
What is SEO content writing?
In 2020, 55% of marketing executives said on-page content development was the most effective SEO tactic, while 93% of online experiences were reported to begin with a search engine. With these statistics in mind...
What is the purpose of a company blog?
Blogging, when done correctly, serves as a highly valuable source of information for internet users around the world. Whether they’re looking for a how-to guide, an in-depth tutorial or they simply want the answer...
How to write a blog post: a step-by-step blog writing template
Have you ever sat down to write a blog post but struggled to make a start? You’re not alone. Blogging can be really difficult and many people experience writer’s block. However, we’ve found success by...
4 great beauty copywriting examples that made an impact
To further your career as a copywriter, it can help to find your niche. If you’ve always been passionate about beauty and wellbeing, a beauty copywriter could be the perfect role for you. A beauty copywriter needs...
What are the different types of media writing?
Working in media is both exciting and challenging, and no two days are the same. Although the rise of new publishing platforms means the journalism world is evolving at a rapid pace, we still rely on it to inform...
The top free content writing tools you’ll ever need
As the digital world speeds up, it can feel as though you’re trying to stay afloat on a never-ending wave of content creation. So how do you stay focused? How do you provide excellent copy? And how do you come up with...
10 social media tactics every blogger should employ in 2020
Nowadays, perhaps one of the biggest hurdles bloggers face in social media is the pressure to keep up. This is because platforms’ algorithms continuously innovate and user behavior constantly changes — as a...
Larry Kim
The top blog writing training courses for 2020
The top blog writing training courses for 2020: Table of contents 1. The top blog writing training courses for 2020 Blogging Level 3 Diploma Blogging: writing a blog that works hard for your organisation Blogging for...
5 main benefits of a company blog
5 main benefits of a company blog: Table of contents 1. 5 main benefits of a company blog i. Establish your company as an authority in your industry ii. Boost your Search Engine Optimisation iii. Connect with your...
William Milton
Here’s why the top companies outsource content writing to the pros
Here’s why the top companies outsource content writing to the pros: Table of Contents Why outsource content writing?i. A great foundation to build fromii. Free up timeiii. Tap into another’s expertiseiv. The...
5 best books to learn copywriting (for beginners and pros)
Just like any other form of creative expression, copywriting isn’t always an easy process. In fact, staring at the dreaded blank page can be tantamount to torture for copywriters at any level. Whether you’re just...
Successful blogging in 12 simple steps
Whether you wish to begin blogging as a hobby or are developing a blog for your business, there are multiple reasons why blogging could be beneficial for you. It is important to note, however, blogging is not quite as...
What’s the difference between a content writer and technical writer?
These two career paths may seem quite similar on the surface, but technical writing and content writing are based on two very different concepts, even if their work processes overlap. If you’re interested in...
New to copywriting? Check out these great online blogging courses free to access
It’s possible to become a blogger by creating a WordPress account and writing about your life. But if you want to become a successful blogger, you’ll find there’s actually a lot more to the craft. From...
Vanessa Adamko
What does a financial copywriter do?
There are complexities and specialisms in every sector, but financial services are among the most challenging. When producing content in this industry, it is essential to employ a specialist financial services...
Where to find writers for my blog
As you probably already know, publishing regular blog content is a fantastic way to increase your organic traffic and increase sales. However, finding talented writers can often prove to be a challenging task that seems...
How to start a copywriting business
You might not think that becoming a freelance copywriter involves setting up a business, but in many ways, that’s exactly what freelancing is. If you’re planning to make a career out of copywriting, then...
What makes a good copywriter? These 4 must-have skills are a start…
Many factors make an individual a great copywriter. For those considering copywriting as a future career – or even those simply curious about what makes a copywriter great rather than just good – these factors are...
What are the roles and responsibilities of content writers
So, you’re looking to start out in a career as a content writer? Well, that’s great! It’s a really fulfilling role and one that has the opportunity to be exciting and stimulating as no two days need ever be the same...
The best WordPress themes for copywriters
When it comes to developing your own personal copywriting ‘brand’, the first place to start is getting yourself seen online. An excellent website – or blog – can be the difference between the work rolling in and finding...
Where can I start a blog for free?
Starting a blog offers up a whole host of potential benefits. Not least the fact that you can start to really up your SEO game and drive hundreds or thousands of free, targeted visitors to your site every day. However...
How to get your first copywriting client
If you are just starting out on your copywriting career journey, you may be wondering how to get your first copywriting client. Copywriting is a rewarding yet challenging career and it can be difficult for freelance...
How to become an online content writer
Content writing is virtually everywhere, with both bigger and smaller brands turning to blogs and articles to better market their products and build their following. This means there’s plenty of work for content...
How to improve copywriting skills
The secret to becoming a good copywriter is being able to develop engaging content that will answer the questions of your target audience and persuade them a particular product or service will fulfil their needs...
How to get freelance writing jobs
If writing is your passion, then becoming a freelance writer is an ideal way to turn it into a career or to supplement your main income. But whether you’re new to writing or you want to enjoy more flexibility...
Ellie Nevin
How to become a freelance blogger
Blogging is big business these days, but getting started on the path to success isn’t always easy if you don’t know where to begin. Once you understand what opportunities are out there, you’ll find...
Where can I write my own blog?
In this increasingly digital age, blogging has steadily been growing in popularity. Today, blogging has evolved from simply being a casual hobby and now offers many keen writers a way to earn a living. But with this...
How to build your blog audience: 12 steps to success
Maybe you’ve been working away, uploading a blog post every other week but you feel like you’re speaking to a room with no one in it? Sadly, you probably are. Don’t get me wrong, that’s not necessarily because your...
How to become a beauty copywriter
One of the best ways to establish yourself as a copywriter is to showcase your ability to write for a niche market. As such, beauty copywriting can be an excellent way for a writer to combine their writing abilities...
The best blog writing courses online
It’s never been easier to become a blogger, but there’s also never been so much competition. Although you can sign up to a free site and begin publishing your writing within minutes, it’s now much...
How can you start a blog for free?
Whether you’re a business owner who’s learnt about the limitless benefits of blogging, a freelancer who wants to make a career out of writing or just someone with a hobby you want to shout about from the...
The best copywriting books for beginners
So, you want to start copywriting. Whether it’s going to be your full-time career, a part-time gig to earn you a side income, or you want to learn the craft to promote your business, you can’t do it without...
7 of the best Squarespace templates for writers
Since its launch in 2003, the team at Squarespace has developed dozens of templates to suit practically every website use case. This is impressive, especially when you consider each template is fully responsive...
How soon can you make money blogging?
If you’re a naturally gifted writer, blogging might seem like an obvious career path. But how easy really is it to make a living from blogging? And what about if you run a business? You’ll likely have heard...
How does one become a writer? Tips from the top…
If you’re the type of person that always notices spelling mistakes, typos and grammatical errors in correspondence, work emails and magazines or books, then it’s quite possible you’re already halfway...
Dawn Ouedraogo
What is a content writer and what do they do?
In our digital-savvy world, there is an increasing demand for content writers. Whether you are a business owner who requires sales copy for your website, or you have always dreamt of pursuing a career as a writer, you...
Getting a job as a writer – What you need to know
The digital revolution has made it easier than ever for you to fulfil your dreams of getting a job as a writer. While the ability to potentially work from home, set your own schedule, and become a master of your craft...
When you want to become a writer what education is needed?
If you plan to become a writer, you’re probably wondering exactly what education is required and how you go about gaining experience and skills in the profession. It goes without saying that one of the key...
What is a professional writer and how do you become the best version?
I want to be a writer. Words spoken by every student at one point or another and often recanted the night before a critical essay is due. For many, a professional and successful writer are one and the same thing: An...
Kathryn Gaw
Ever wondered what to major in to become a writer?
If you intend to write for a living, you may well be wondering what to major in to actually become a paid writer. In all honesty, you don’t necessarily need to have an undergraduate degree to pursue some...
How to be a content writer that rocks
On the Copify blog, we have oodles of great advice on how to start your writing career and find the best courses on writing. We’ve gone into the finer details of writing, like how to set up your portfolio and how to...